n locate - market perspective
DESCRIPTION
Richan Shrestha's presentation on nLocate and market perspectiveTRANSCRIPT
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Presented by:
Richan ShresthaCo-Founder @ Nepways Pvt. LtdSVP @ Leapfrog Technology Nepal
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Finding an ATM
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Finding a Workshop
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Problem Background
Finding local businesses and places that you don’t know before is very difficult in Nepal, especially Kathmandu
Reaching out customers in order to promote their offerings is very costly and ineffective most of the times, especially for small local businesses
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Hey, I got a New Idea !!
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Solution
is
SMART PHONE
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Product vision and mission Vision To help people discover and connect to great
local businesses. Mission To provide a social technology platform that
inspires our customers to explore their locality to find great local businesses.
To help fantastic local businesses promote their unique offerings and engage with their customers
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Product Features Mobile apps for iPhone , Android phones and web. Information about thousands of local businesses and
places. Storage of important information and favorite businesses on phone. No internet required. Deals and Offers. Private location sharing. Check-in offers.
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Potential Customer Distribution
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Nepali Facebook Users Statistics1.6 Million Facebook Users as of Aug 09, 2012.1.3 Million aged between 16 to 34 years.
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Users Market Size
41030 2012 2013 2014 2015 2016
3G/GPRS Subscribers Projected nLocate Users
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Marketing Strategy
Product
Pricing
Promotion
Place
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Positioning and KSF
How do you want to rule the mind of your customer?
What are the key factors that will ensure the sustainability of your product?
How will you compete?
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Operation Plan
Organization Structure Development Process
Sales Management
Marketing Management
Quality Management
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Product Ecosystem
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Questions ??