naa 2014 - mobile category submission brand - bulls-eye bbq sauce

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INSIGHT Products that are indispensable in the grilling process and have a proven record stay top of mind within consumers. Develop a handy, professional-grade grilling app which transforms users into grill champs *Points are accumulated with each Bull’s-Eye purchase and recorded using the PIN found on the packaging of each individual product. Exclusive feature: Grill master Rob Rainford-curated recipes using Bull’s-Eye sauces Loyalty Program available exclusively on the app allows consumers to redeem points* for prizes ranging from Bull’s-Eye products to grilling accessories. Basic app features help create a flawless BBQ experience: grill timer, BBQ weather report, sauce pairings IDEA

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Page 1: NAA 2014 - Mobile category submission Brand - Bulls-eye BBQ sauce

INSIGHT Products that are indispensable in the grilling process and have a proven record stay top of mind within consumers.

Develop a handy, professional-grade grilling app which transforms users into grill champs

*Points are accumulated with each Bull’s-Eye purchase and recorded using the PIN found on the packaging of each individual product.

Exclusive feature: Grill master Rob Rainford-curated recipes using Bull’s-Eye sauces

Loyalty Program available exclusively on the app allows consumers to redeem points* for prizes ranging from Bull’s-Eye products to grilling accessories.

Basic app features

help create a flawless BBQ

experience: grill timer, BBQ weather report, sauce pairings

IDEA