SPONSORSHIP AND EXHIBITOR PROSPECTUSwww.naacp.org

NAACP 109th ANNUAL CONVENTION JULY 14-18, 2018

Henry B. Gonzalez Convention Center

San Antonio, Texas

WHY SUPPORT THE CONVENTION?

MISSION The mission of the National

Association for the Advancement of

Colored People (NAACP) is to ensure

the political, educational, social, and

economic equality of rights of all

persons and to eliminate race-

based discrimination.

VISIONThe vision of the NAACP is to ensure

a society in which all individuals have

equal rights without discrimination

based on race.

Creating Connections, Raising Voices, Fighting for Justice Convention attracts 8,000 members, supporters, branch

delegates and staff, local youth activists and organizers,

legislators, business leaders and celebrities.

Convention takes place at a pivotal time for our country, and

for our Association - we find ourselves in a new period of

unrest as a nation; we are facing a budget that threatens to

gut critical funding for education and a roll-back in health

care reform as well as environmental protections that

disproportionately impact African American communities.

The five-day conference will feature a robust series of

seminars, committee meetings, workshops, exhibits and panel

discussions, augmented with inspiring keynote addresses from

key NAACP leadership, civil rights and faith leaders, media,

youth and political influencers.

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Over 8,000 NAACP representatives and supporters in attendance

Media coverage from top rated media outlets including The New York Times, LA Times, The Baltimore Sun, and the Washington Post

Engagement with NAACP Covenant Partners including the Divine 9, NNPA, and The Links, Inc.

Showcase corporate citizenship in support of the fight against race-based discrimination and inequality

Brand alignment with the nation's oldest and largest civil rights organization

Enhanced customer experience through brand engagement and activities

Additional opportunities for pre and post event activation in addition to or a part from event day activation

Increased brand awareness and customer loyalty

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WEB PROPERTIES – Our primary web properties naacp.org, imageawards.net, and naacpconvention.org receive over 2 million combined hits each month. Starting in April, each website will include a wide variety of information about convention events and activities, sponsors, and exhibitors. We will also have a downloadable mobile app to push timely content ahead of and during the convention.

• Promotion of exclusive content available on the Convention website• Promotion of sponsor leverage activities and offers – particularly those that add value to the participant activities

EMAIL MARKETING – We will send multiple pre-convention messages to the over 1 million email subscribers in our database. Messages will focus on announcement of the dates and speakers including a pre-code to register for the 109th National Convention at a significant discount. Post conference they will receive an email expressing our appreciation and gratitude for their participation with recap of affirming convention content and advocacy actions

SOCIAL MEDIA – NAACP social media channels boast 340,000 Twitter followers, 598,000 likes on Facebook, and 62,000 followers on Instagram. Convention content will intensify across all platforms in the lead up to the Convention. Our strategy is still in development but will include planned, tactical and ad – hoc activities, influencer engagement, and impactful video content

SEARCH MARKETING - We will be using Google AdWords for search advertising. We are preparing a range of short ads that will appear to people in the Greater San Antonio Texas opportunities criminal justice, democracy, economic justice, education, human rights, media accountability, voting rights, restorative justice and gun control. Ads will run for eight weeks prior to the start of the weekend.

TEXT MESSAGING– We will send short burst messaging to over 200,000 who have opted to receive texts from the NAACP and promote a text short code to enable the community to learn more about the convention.

MEDIA COVERAGE - NBC, CBS, C-SPAN, CNN, NPR, BET, Buzzfeed, Huffington Post, TV One and Voice of America

Based upon target market

research, we will generate

interest in and awareness of

the 109th National

Convention, while specifically

targeting our key markets. A

media schedule and an

audience profile will be

available May 1, 2018.

THE CONVENTION MARKETING PLAN

TELEVISION –Our television media partner(s) will conduct pre-convention interviews with key convention participants, allowing us to promote the activities to a wide audience. They will also provide talent to support various events such as the opening of the exhibit hall.

RADIO– On the radio will negotiate an eight-week drive time promotional schedule on 93.1, 102,3, 102.5, and 106.9. These radio stations correlate with the events core audience profiles and will ensure that we get the most complete coverage of our key markets in the lead up to the Convention.

NEWSPAPER – As part of our partnership with the National Newspaper Publishers Association, we will be able to place ads in over 200 black newspapers across the country including several in Texas. The print and digital ads will promote convention registration and participation in the various events.

MAGAZINES – We are embarking upon a limited magazine campaign with placements in [insert names of magazine partners]

PUBLICITY - NAACP Program has a network of over 100 non-profit partners. Within this network there is a VIP association of the top 30 local and national health bloggers, which expands our reach exponentially. The target market for the 109th National Convention Event

49,714,371 TOTAL IMPRESSIONS IN 2017

2,506,470 IMPRESSIONS

4,900,00 IMPRESSIONS

7,744,109 IMPRESSIONS

Each year, companies and organizations representing a broad range of industries support the NAACP Convention. Some of our past sponsors include:

PAST SPONSORS INCLUDE:

AARPBank of America BBVA/Compass Black EOE Journal BMWCaesars Ent. Chevrolet ChevronCracker Barrel CVS Health FedExFood LionGeico

GMGoldman Sachs GoogleHistory Channel HyundaiKey BankEli LillyMacy'sMano Swartz Marriott McDonalds MDOTMGM Resorts Int

Miller CoorsPfizerPhrmaRobert Wood Johnson Fnd.ShortsTVSilent EventsSouthern CompanyThe Coca-Cola CompanyThe Cordish CompaniesT-MobileToyotaUAWWalgreensWalton Family Foundation

THE GAME CHANGER PRESENTING SPONSOR $300,000

■ Recognized as the Presenting Sponsor ofthe NAACP 109th Convention in all pressreleases and on printed collateral materialswhere sponsors are listed

■ Opportunity for a company representativeto bring greetings at the NAACP 108thConvention

■ Recognized as the Presenting Sponsor ofthe President’s Reception, or theChairman's Reception or a conventionevent of your choice w/ reserved tableseating

■ 8 Invitations to President’s Reception■ 8 Invitations to Chairman’s Reception■ 10 invitations to all Convention luncheons

and events, excluding Youth and College■ Full-page color ad in Official Convention

Program Book■ Welcome letter from your corporate

executive included in the OfficialConvention Program Book

■ Logo included on Convention registrationbags distributed to all attendees

■ Name /logo prominently displayed on on-site signage

■ 40x40 booth space in exhibit hall■ 30 Convention Registrations■ Opportunity to include an ad on

Convention mobile app■ :30 corporate video looped on monitors

located throughout the Convention venue■ Logo and link on NAACP website through

July 2018

GOLD SPONSOR $125,000

■ Recognized as a Gold Sponsorof the NAACP 109thConvention in all press releasesand on printed collateralmaterials where sponsors arelisted

■ Recognized as a PresentingSponsor of a Convention eventof your choice (based onavailability) w/ reserved tableseating

■ 6 Invitations to President'sReception

■ 6 Invitations to Chairman'sReception

■ Full-page color ad in OfficialConvention Program Book

■ Name /logo included on on-site signage

■ 30x30 booth space in exhibithall

■ 14 Convention Registrations■ Opportunity to include a

promotional ad on Conventionmobile app

■ 0:30 corporate video loopedon monitors located throughoutthe Convention venue

■ Logo and link on NAACPwebsite through July 2018

SILVER SPONSOR

$75,000

■ Recognized as a SupportingSponsor of the NAACP 109thConvention in all press releasesand on printed collateral materialswhere sponsors are listed

■ Recognized as a Co-Sponsor of aConvention event of your choice(based on availability) w/ reservedtable seating

■ 4 Invitations to President'sReception

■ 4 Invitations to Chairman'sReception

■ Full-page color ad in OfficialConvention Program Book

■ Name /logo included on on-sitesignage

■ 20x20 booth space in exhibit hall

■ 8 Convention Registrations

■ Opportunity to include an ad onConvention mobile app

■ :30 corporate video looped onmonitors located throughout theConvention venue

■ Logo and link on NAACP websitethrough July 2018

SPONSORSHIP LEVELSEXHIBITOR SCHEDULEExhibit Installation and Hours

Saturday, July 14, 201811:00 am – 7:00 pm

Sunday, July 15, 201811:00 am – 6:00 pm

Monday, July 16, 201812:00 pm – 7:00 pm

Tuesday, July 17, 2018

12:00 pm – 6:00 pm

EXHIBIT RATES

Early Bird Prices

Small Business- $750 | Non-Profit- $1000 Government- $1500 | Corporate- $2000

Regular Prices (Starting in May)Small Business- $850 | Non-Profit- $1250

Government- $1750 | Corporate- $2250

Pays tribute to the deceased NAACP leaders who have championed civil rights and through their efforts have changed American society.

Chairman's Reception

Prayer Breakfast

This reception, hosted by the Chairman of the NAACP National Board of Directors, Leon Russell, is attended by national and local NAACP leadership, community volunteers, corporate and political leaders

President & CEO ReceptionHosted by the NAACP President & CEO, Derrick Johnson. Open to all Convention Delegates and provides an opportunity for guests to meet NAACP volunteers and leaders from around the world.

Spingarn Reception/Thalheimer AwardsInvitation ONLY reception that recognizes the Spingarn medalist and achievements of award winning NAACP Units, State and Area Conferences.

Spingarn DinnerThe Annual Convention concludes with the awarding of the NAACP's highest honor, the Spingarn Medal, which is awarded to an African American for their outstanding achievement. This black-tie event includes a concert celebration.

Labor Luncheon At this event, NAACP recognizes the role of labor organizations in the long fight for equality in the work place and in building our country.

National Membership LuncheonPays tribute to stalwart NAACP volunteers/members who continue to excel in ensuring effective grassroots advocacy.

Continuing Legal Education (CLE)Continuing legal education sessions for legal professionals.

CLE ReceptionThis gathering hosts the legal professionals participating in the Continuing Legal Education (CLE) session.

Women in the NAACP (WIN) Empowerment LuncheonWIN Forum recognizes the contributions of women in the NAACP who serve as an advocacy vehicle for issues

affecting women and the positive development of children.

Presidents Council Luncheon The luncheon provides an opportunity for NAACP unit presidents to network and engage in strategies around

their grassroots advocacy.

Youth and College Welcome Reception This opening reception provides a networking opportunity for members of the Youth and College Division who attend the convention representing youth units from around the country.

Clarence Mitchell Luncheon Speakers for the Clarence M. Mitchell Luncheon have included some of the country's greatest legal minds, such

as Nathaniel Jones, Kamala Harris and Eric Holder.

Health Luncheon Health Professionals address advancing health equity in the African-American community, and how to eliminate disparities in health prevention, testing, treatment and care.

Roy Wilkins Youth Leadership LuncheonIn memory of the esteemed Roy Wilkins, NAACP Executive Secretary, this luncheon recognizes the contributions of young leaders committed to advancing civil and human rights.

ANNUAL EVENTS

Although the NAACP will endeavor to deliver all sponsorship benefits possible, some benefits for all or various levels may not be available depending upon date of the sponsorship commitment. E.g. printing deadlines for registration bags and signage.

Youth Mass MeetingThe Youth & College Division Mass Meeting is planned and implemented by members of the National Youth Work Committee, youth members on the National Board of Directors with a focus on issues that impact young people today.

Young Professional's ReceptionThis reception provides an opportunity for the "Millennial Generation” of NAACP members and young professionals to exchange information and views about their role and contribution to civil rights advocacy.

Youth Freedom Fund Dinner This semi formal event celebrates the contributions of the NAACP youth councils and college chapters in advancing the NAACP mission.

Clara Luper Youth and College Division LuncheonThe luncheon pays tribute to the many dedicated adults, nationwide, who volunteer their time and resources to the mentorship and leadership development of young people in youth councils, and college chapters.

BRANDING OPPORTUNITIES

Mobile AppThe Convention Mobile App provides an interactive experience for each attendee and includes a full schedule and real-time information. Branding opportunities include promotional ads and logo placement on the app.

Convention Live Web StreamingConvention events including keynote speeches, plenary sessions and issue area workshops are live streamed, making the Convention accessible to people around the world. The content of the streaming is archived and remains on the NAACP website for one year including sponsor branding.

Mobile Lounge/Cyber CafeProvide an opportunity for convention attendees to access the internet in a comfortable environment. Branding available on charging station signage, located in the NAACP Experience.

Authors PavilionPopular and nationally known authors are featured in the Authors Pavilion. Presentations and book signings bring readers together with their favorite writers, located in the NAACP Experience.

ANNUAL EVENTS CONTINUED

The Spingarn Entertainment: $200,000The Entertainment Sponsor will be the Official Sponsor of the Headliner of the Spingarn Dinner. This event is the signature Black Tie Gala that culminates on the final day of the Convention and it will

feature a performance by a major artist.

NAACP Experience Stage: $75,000The Experience Stage events include TED talk style conversations from thought leaders, activists, authors, and community leaders' live cooking demonstrations; performances from local artists, and

much more!

Daily Happy Hour/Conversation, Cards & Cocktails: $75,000This room will be open daily during specified hours and have light snacks and beverages. Music will be

included the there will also be areas for conversation, networking and cards.

Youth Virtual Lounge: $50,000This area is specifically dedicated to our youth who are always finding new virtual games to play. Our youth attendance is steadily increasing year after year and this is an opportunity to have a branded area where they can live out their XBOX and Play Station fantasies.

The Hair Care & Beauty Lounge: $50,000This lounge would be open throughout the day offering hair and beauty products and services. The lounge will feature an opportunity to get beauty and make-up secrets from some of the top African American make-up artists in the business.

SPECIAL PROMOTIONAL OPPORTUNITIES

■ Recognized as a Partner of the NAACP 109th Convention in all press releases and on printed collateral materials where sponsors are listed

■ Reserved Sponsor table seating for selected event■ 2 Invitations to President’s Reception■ Full-page color ad in Official Convention Program Book■ Name /logo included on on-site signage■ 10x10 booth space in exhibit hall■ 4 Convention Registrations■ Listing NAACP website through July 2018

■ Recognized as a Contributing Sponsor of the NAACP109th Convention in all press releases and on printedcollateral materials where sponsors are listed

■ Recognized as a Co-Sponsor of a Convention event ofyour choice (based on availability) w/ reserved tableseating

■ 2 Invitations to President’s Reception■ 2 Invitations to Chairman’s Reception■ Full-page color ad in Official Convention Program Book■ Name /logo included on on-site signage■ 20x20 booth space in exhibit hall■ 6 Convention Registrations■ Logo and link on NAACP website through July 2018

MAJOR SPONSOR $50,000

PARTNER SPONSOR$25,000

CATEGORIES AND COMPETITIONS

July 12-15, 2018

THE SCIENCES/STEMBIOLOGY/MICROBIOLOGY

CHEMISTY/BIOCHEMISTRY

COMPUTER SCIENCE

EARTH AND SPACE SCIENCES

ENGINEERING

MATHEMATICS

MEDICINE AND HEALTH

PHYSICS

THE HUMANITIESMUSIC COMPOSITION

ORIGINAL ESSAY

PLAYWRITING

POETRY

THE PERFORMING ARTSDANCEDRAMATICSMUSIC INSTRUMENTAL/CLASSICALMUSIC INSTRUMENTAL/CONTEMPORARYMUSIC VOCAL/CLASSICALMUSIC VOCAL/CONTEMPORARY

THE VISUAL ARTSARCHITECTUREDRAWINGFILMMAKINGPAINTINGPHOTOGRAPHYSCULPTURE

BUSINESSENTREPRENEURSHIPCULINARY ARTS

To learn more about ACT-SO please contact:

Larry Brown ACT-So DirectorLBrown@naacpnet.org

NAACP4805 Mount Hope Drive Baltimore, MD 21215 Phone: 410.580.5777

ACT-SO: THE AFRO-ACADEMIC, CULTURAL, TECHNOLOGICAL AND SCIENTIFIC OLYMPICS

ACT-SO MissionThe goals of ACT-SO are:

• To mobilize the adultcommunity for the promotionof academic and artisticexcellence.

• To recognize creative talentand academic achievement.

• To provide and assiststudents with the necessaryskills to establish goals andacquire the confidence andtraining to make a successfulcontribution to society.

SPONSORING LEVELS

( ) Presenting Sponsor $300,000( ) Gold Sponsor $125,000( ) Silver Sponsor $75,000( ) Major Sponsor $50,00( ) Partner Sponsor $25,000

Special Promotional Opportunities:( ) $200,000 The Spingarn Entertainment Sponsor( ) $75,000 Daily Happy Hour/Conversation( ) $75,000 NAACP Experience Stage Sponsor( ) $50,000, plus activation Youth Virtual Game Lounge( ) $50,000 The Hair Care & Beauty Lounge

Name__________________________________________________________

Company______________________________________________________

Address_______________________City/State/Zip____________________

Phone______________________ Email______________________________

A Check in the amount of $_____________ is enclosed.

Please charge $____________ to my company credit card.

( ) ( ) ( ) ( )

Please email your form to Jessie Sigmon at jsigmon@naacpnet.org Payment Terms: A minimum payment equal to 25% of your sponsorship is due with this signed sponsorship commitment form. Sponsorship opportunities cannot be confirmed without this signed form. Please note all payments must be received in full 30 days prior to the Convention.

ADVERTISING RATES in Convention Program:

( ) Full Page Ad: $2,000

To learn more about the benefits of partnering with the NAACP, please contact:

Tony CovingtonSen. Director of Corporate AffairsTConvington@naacpnet.org

NAACP4805 Mount Hope Drive Baltimore, MD 21215 Phone: 410.580.5777

SPONSORING EVENT Breakfast:( )Prayer Breakfast - Sunday, July 15, 2018

Luncheons:( ) Women in the NAACP Luncheon (WIN) – Sunday, 7.15.18 ( ) Presidents Council Luncheon – Sunday, 7.15.18( ) Clarence Mitchell Luncheon – Monday, 7.16.18( ) Health Luncheon – Monday, 7.16.18( ) Roy Wilkins Luncheon – Monday, 7.16.18( ) Clara Luper Youth & College Luncheon - Tues. 7.17.18 ( ) National Membership Luncheon – Tuesday, 7.17.18( ) Labor Luncheon – Wednesday, 7.18.18

Dinners & Receptions:( ) Chairman Reception – Sunday, 7.15.18( ) President & CEO Reception – Monday, 7.16.18( ) CLE Reception – Monday, 7.16.18( ) Young Professional Reception – Monday, 7.16.18( ) Youth Freedom Fund Dinner – Tuesday, 7.17.18( ) Spingarn Reception/Thalheimer Awards – Wed, 7.18.18 ( ) ( ) Spingarn Dinner – Wednesday, 7.18.18

SPONSORSHIP COMMITMENT FORM

Expiration Date_______________ CVV Code___________

NAACPThe National Association for the Advancement of Colored People

4805 Mount Hope DriveBaltimore, MD 21215

(410)580-5777www.naacp.org