naacp national economic department. agenda what is social media? benefits of social media social...
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NAACP NATIONAL ECONOMIC DEPARTMENT
AGENDAWhat is Social Media?
Benefits of Social Media
Social Media
Strategy
Do’s of Social Media
Email Addresses
What is Social Media?
Social media is a general term used for any interactive digital
technology. •Facebook•Twitter•YouTube•Blogs (e.g., Tumblr, Word Press, etc.)•Webinars
Organization’s message will reach a wider audience
Strengthens & Builds
Relationships
Engages Constituents
Facilitates Collaboration
Mobilizes constituents
around issues that are important to them and creates
advocates
Easier and broader dissemination of
information
What Are The Real Benefits Of Social Media?
Do’s of Social Media
Provide value
Strategize
Be genuine
Listen
BE CREATIVE
Strategize Efficiently•Determine your audience and goals!
•Select a social technology e.g. Facebook, Twitter, etc). That best meets those goals
• USE PHOTOS!!!!Remember, every organization has different social media needs!
Strategize Continued…•Email Addresses
Every NAACP unit should have a general unit email address.
Should be visible on website. Do not want to miss opportunity to interact
with your constituents Necessary to create social media accounts Necessary to receive notifications of
activity on social media
•Email Services: Gmail, Yahoo, Hotmail
Facebook Facebook allows you to directly engage your constituents with a variety of different media, such as videos, polls and status updates.
Disseminate information ( What is the NAACP
doing?)
Get feedback (e.g., comments, likes, quizzes,
etc.)
Launch causes and donation drives
Financial Freedom Center Facebook Page
Sample Facebook Page
SHOUT OUT TO DC
BUT OKLAHOMA TAKES THE CAKE#WINNING
Facebook Post Example
How to Create a NAACP Facebook Page??
Refer to:
NAACP ECONOMIC DEPARTMENTSocial Media 101 Guide
Twitter T
Twitter connects you with constituents through the exchange of quick, frequent answers to one simple question: What are you (and/or your organization) doing?
• Instantly connect with people who are
interested in similar issues
• Interact with constituents (e.g., ask questions)
• Disseminate information to a wider audience
• Financial Freedom Center Twitter
Sample Twitter Page
Quiz(uh oh!)
Name a benefit of social media?Name an example of social media technology?
List one of the “do’s” of social media.
T/F: There is a one size fits approach to social media campaigns?
Stay In Touch!!
For more information, please contact:
Bethlehem “Betty” Aynalem, Economic Education and Outreach
Like the NAACP Economic Department’s page on FB @ NAACP Financial Freedom Campaign
& follow us on Twitter @NAACPEcon & TAG US IN YOUR EVENTS!!!!