naba international

2 3

Introduction to the program

tcomes and Careeraims at investigating the potential that - starting from research on clothing - can be extend-ed to other areas of the fashion sector (accessories, textiles, interiors, exhibition and stage sets, multimedia displays) and to the related design subjects (design and architecture). The program is oriented towards project and technical experimentation and towards cultural and methodological innovation with a focus on the creative markets of the next decades. Design skills and cultural sensitivity are developed in a research context that moves around body, the world of the senses and the space. The program goes through the traditional segments of the textile-clothing sector and conjugates them together with the training of the visual culture, thus permitting a creative and critical approach to the phenomenon of fashion. During the first two years students follow educational paths that go through the main con-cept design and production development areas in order to be able to choose with which professional profile to present themselves on the job market. The two main specialization fields are Fashion Design and Fashion Set and Display Design.

Learning Outcomes and Career Opportunities

The educational path is aimed at providing students with plausible theoretical, professional and production tools to face markets that are being radically transformed and redesigned. Besides the traditional roles of the stylist, the model-maker and the textile and acces-sory designer operating in companies and professional studios, the program is focused on training professionals capable of working in the field of fashion communication and display

(retail, publishing industry, show business).

tcomes and Careertcomes and Careertcomes and Careertcomes and Career

tcomes and Career

Program Director

Anna Barbara. Graduated in Architec-ture, she has always dealt with the relationships between sensoriality and architecture, places, objects and art. In 2000 she won the scholarship of the Canon Foundation at the Hosei Univer-sity of Tokyo in Japan. She was profes-sor at the Kookmin University of Seoul in South Korea and at the Università dell’Immagine in Milan, at the Politec-nico di Milano at the Faculty of Indus-trial Design and she held courses and lectures in many foreign universities. She was a jury member in many inter-national contests in the field of archi-tecture, design, fashion and took part in Biennale and festivals with exhibi-tion displays and installations on the sensorial theme. In 1997 she founded a studio of women designers, E123, and in 2003 the experimental design labo-ratory LAB_ that is active at an inter-national level.

2 3

Introduction 4

Academic Offer 14

UNDERGRADUATE PROGRAMS

THREE-YEAR BACHELOR OF ARTS DEGREES (BA) 16

Admissions for BA International Students 30 SPECIAL PROGRAMS 32

POSTGRADUATE PROGRAMS

TWO-YEAR MASTER OF ARTS DEGREES (MA) 40

ONE-YEAR MASTER PROGRAMS 52

Master Programs Admissions 62 PH.D. 64

SHORT PROGRAMS 66

General Information 72

This is my NABA 76

4 5







tcomes and Career

Program Director


4 5

Welcome to NABA, The Nuova Accademia di Belle Arti in Milan.

We are one of the most progressive academies of art and design in Italy.

We are an academy devoted to research and to adding knowledge and understanding of all the ways art and design contribute to the culture at large.

We are an academy that believes art and design should serve the greater good, and that they must be practiced in a socially responsible, sustainable manner.

We are an academy with both a rich tradition in the visual arts and a commitment to innovation and expanding the boundaries of arts education.

We are not, however, an academy for all students. We are an academy for each student.

We are here to cultivate your individual passion, your distinctive vision, and your unique creativity.

To open your eyes and your mind to what’s possible.

To develop how clearly you think, and how deeply you feel.

To free you to challenge the rules, and yourself.

To prepare you for fulfillment in your career and your life.

We are here to explore new possibilities for art and design in the world.

We invite you to add your talents to that exploration.

6 7







tcomes and Career

Program Director


6 7

Milan.

The international capital of design.

The inspirational soul of design education.

When you have a passion for design and the arts, when you want to develop your passion into a career, come to the place where design and the arts are an integral part of the past, the present, and certainly the future.

In Milan, as in the whole of Italy, creativity and artistic expression are a fundamental, vital part of the culture, and they have been for centuries. You see it in the ancient ruins, the classic architecture, the timeless paintings and sculpture. You see it in opera and the media, in the most exciting fashions of the day, and in the most innovative design being conceived and produced anywhere in the world.

Here, you will have an unmatched opportunity not just to learn design, but also to immerse yourself in a vibrant, stimulating creative culture that will enrich your education immeasurably.

Here, you will find inspiration at every turn.

Studying in Milan exposes you to the trend-setting work of leading Milanese artists and designers. It introduces you to Italy’s finest artisan resources and production and fabrication facilities. It gives you access to a year-round array of thrilling cultural and artistic events, and world-famous design shows and exhibitions, including Salone del Mobile and the Fashion Weeks.

Additionally, Milan puts you in the center of a thriving contemporary art scene; a bold avant garde theater community; world-class galleries, museums, studios and showrooms; and cutting-edge communications and media production companies.

And of course the spectacular alpine and lakeside beauty of Northern Italy, and the cities, towns and natural wonders of all Italy, are here for you and easily accessible.

These are the many inspirational sources that have nurtured the passions of artists and designers for centuries. Bring your passion to this special place and see where it takes you.

8 9







tcomes and Career

Program Director


8 9

NABA.

Recognized by the Ministry of Education for quality.

Recognized by students for creativity.

The Nuova Accademia di Belle Arti is unique among all Italian art and design academies. We were the first and are the largest and most innovative private academy recognized by the Italian Ministry of Education, University and Research. Our first-and second-level academic degrees are legally recognized in Europe and the world over.

However there’s another critical difference that sets NABA apart. We are the school founded by artists for artists.

Right from our beginning in 1980, we have remained true to our mission: celebrating and cultivating the creativity of our students. And to helping them turn their artistic passion into a fulfilling, productive profession.

The NABA Approach: Learning By Doing

For 30 years, we have used and refined our proven instructional method that thoroughly integrates classroom study with experiential workshop practice.

Our multidisciplinary approach combines traditional visual disciplines with new digital technologies, and synthesizes individual study with group project work.

We establish numerous collaborations and projects with Italian and international companies and institutions to give students hands-on workplace opportunities to develop their critical thinking, conceptual problem-solving, and practical artistic and design skills.

Additionally, acknowledging the importance of teamwork in professional organizations, our commitment to group projects helps students become effective collaborators as well as individual practitioners.

10 1110 11

NABA is a remarkable collection of creative talent in an

outstanding facility for advanced education.

Today our more than 1800 students come from all over Italy and almost 50 foreign countries to pursue undergraduate and postgraduate degrees in visual art, product design, fashion, graphic, media and theatre design.

Our 10-building campus in a newly renovated industrial complex has significant architectural value and is located downtown in the Navigli district, one of Milan’s most exciting and stimulating areas.

Our superb IT infrastructure, high tech equipment, and fully equipped labs, provide students with every resource for unlimited experimentation and self-expression.

And most importantly, with its numerous and spacious common areas, the NABA campus plays a key role in building a strong feeling of community among students and faculty and by fostering invaluable interaction and collaboration.

Our professors' passion for teaching matches

our students' passion for learning.

Our professors are key to the success of our approach. They are highly skilled educators who are also highly talented practicing art and design professionals. They come from leading design and architecture studios, fashion companies, advertising and marketing agencies, and arts and culture institutes. Many maintain their own thriving studios here in Milan. Still more are renowned art curators, critics, published authors, and regular contributors to influential arts and design magazines. And all of them bring a current, real-world perspective to both their lectures and group projects through which they inspire students to learn, experiment and grow.

But above all, NABA professors are passionate. About the art they practice, the subjects they teach, and the students they motivate and mentor. They are completely committed to helping NABA students become highly skilled critical thinkers, problem solvers, and communicators. In short, they love what they do – helping each student become the best that he or she can be.

12 13







tcomes and Career

Program Director


12 13

An Italian academy with international connections.

With students from almost 50 different countries, the NABA community benefits from a broad diversity of cultures and ideas. But our students also benefit from our reach beyond our Italian home.

We participate in exchange programs with art and design universities throughout Europe, Latin America, Asia and the United States. We collaborate with prestigious foreign institutions such as Central Saint Martins College of Art and Design in London, Philadelphia University, Pratt Institute, and Rhode Island School of Design.

In late 2009, NABA became part of Laureate International Universities, a global network of more than 50 accredited institutions offering undergraduate and graduate degrees to over 600,000 students around the world. Among them, over 35,000 students are studying art, design and architecture at Laureate institutions. For more information, visit www.laureate.net

Clearly, we believe staying connected and engaged with the world at large enriches the world of NABA.

The success of NABA graduates is proof of the NABA method.

Our graduates leave with the rich, relevant experiences and the advanced portfolios they need to launch their careers in the design and art fields of their choice.

Today, former NABA students are collaborating in some of the leading companies in Italy and the world: Armani, Versace, Swatch, Rochas, Trussardi, McCann-Erickson, J. Walter Thompson, Saatchi & Saatchi, and more.

They are setting new trends as innovators in product, fashion, interior, landscape and graphic design. They’re working as advertising and communications creative directors, art directors and filmmakers. They’re pushing the limits of interactive and new media design. They’re producing, writing, and directing throughout the TV and film production industries.And they’re creating groundbreaking visual and theater arts throughout Europe and the world.

14 15







tcomes and Career

Program Director


14 15

Academic Offer

NABA offers a wide range of programs to meet the needs of international art and design students. As an academy recognized by the Italian Ministry of Education, University and Research, all NABA undergraduate and postgraduate degrees are internationally accepted. Our diplomas are equivalent to first-and second-level university degrees and comply with the Bologna Agreement.

Undergraduate Programs

Three-year Bachelor of Arts Degrees (BA) 180 credits

• Design* • Graphic Design and Art Direction* • Fashion Design* • Media Design and Multimedia Arts • Painting and Visual Arts • Theatre Design

Special Programs

• Diploma Programs* • Certificate Programs* • Language Foundation Semester in Design*

Postgraduate Programs

Two-year Master of Arts Degrees (MA) 120 credits

• Visual Arts and Curatorial Studies • Communication Design • Textile and New Materials Design • Product Design • Film and New Media

One-year Master Programs 60 credits

• Digital Exhibit and Set Design** • Interior Design** • Photography and Visual Design • Landscape Design Ph.D. in Arts and Technologies**

Short Programs

Semester Abroad Programs**

Summer Programs**

* Programs delivered in Italian or English.** Programs delivered in English. NOTE: All other programs without * are delivered in Italian.

International Programs

in English

One of the most valuable educational benefits that NABA offers is the opportunity to study with a highly diverse international community of students. To support our international students, we are developing special programs in English. Beginning with the fall 2011 semester, three of our undergraduate degrees will be available for study in English: BA in Design, BA in Fashion Design, BA in Graphic Design and Art Direction. Additionally, the following special programs and postgraduate degrees are conducted in English: Semester Abroad Programs, Summer Programs, two one-year Master’s Programs, and our Ph.D. in Arts and Technologies.

17

Undergraduate Programs

16

Three-year Bachelor of Arts Degrees (BA)

18 19

Introduction

Throughout this three-year program students acquire the core skills for the exploration of the boundless design world. As they develop proficiency with hand and digital drawing, use of the basic software, and the theory of color and shape; as they refine a critical approach to specialized readings and more, they begin to understand the many and varied ways in which to be a designer.

Our instructional methodology is very simple: “learning by doing.” We integrate theoretical study with workshop practice to teach students to face and solve the real-world problems designers encounter. As students acquire more highly developed technical and conceptual abilities, we expose them to more challenging design experiences so they can put their growing skills into practice.


The BA in Design provides the fundamental theoretical, practical and relational skills students need to succeed throughout their education and to become professionals capable of meeting the complex design challenges of the contemporary world.

Professional Fields:Interior Design, Product Design, Display Design, New Technologies Design.

Program Director

Stefano MirtiHe is an architect by education, and a teacher by passion. He received an architecture degree and Ph.D. from the Politecnico di Torino. Since January 2006, he has been the Director of the NABA School of Design. Prior to joining NABA, he was one of the founders of Cliostraat, the Torino architecture and design firm. He spent three years in Tokyo doing post-doctoral work with Tadao Ando at Tokyo University and also teaching Information Design at the Tama Fine Art Academy. From 2001 to 2005, he was Associate Professor at Interaction Design Institute in Ivrea and was responsible for the exhibition unit. Presently, he is a partner of Id-Lab, in charge of of the Milan studio’s design activities. Stefano Mirti has authored a number of books - among which it is worth mentioning “Interaction Design Primer”, Postmedia 2006 - and collaborates with various magazines, specialized and not.

Design

Program curriculum*

MARKETING AND MANAGEMENT

CULTURAL ANTHROPOLOGY

YEAR 2

INTERIOR ARCHITECTURE II

HISTORY OF CONTEMPORARY ART

TECHNOLOGY OF MATERIALS II

PRODUCT DESIGN II

DIGITAL MODELLING TECHNIQUES I

DESIGN SYSTEM

LIGHT DESIGN

ACCESSORY DESIGN

YEAR 3

INTERIOR ARCHITECTURE III

PRODUCT DESIGN III

PROJECT CULTURE

DIGITAL MODELLING TECHNIQUES II

URBAN DESIGN

VISUAL CULTURE

INTERACTION DESIGN

HISTORY OF CINEMA AND VIDEO

PHOTOGRAPHY

YEAR 1

INTERIOR ARCHITECTURE I

HISTORY OF DESIGN

HISTORY OF MODERN ART

TECHNOLOGY OF MATERIALS I

PRODUCT DESIGN I

DIGITAL TECHNOLOGIES AND APPLICATIONS

DRAWING FOR DESIGN

DESIGN MANAGEMENT

AESTHETICS

*The three-year program curriculum includes a total of 22 compulsory and elective subjects listed in the table above.

20 21

Introduction

The three-year program in Graphic Design and Art Direction trains students to become graphic design and advertising professionals. The program teaches students how to research and analyze the languages of contemporary visual culture. It also helps them master the latest technical design techniques so they can become skilled communicators.

The program meets the increasing need for professionals who are capable of thinking and communicating strategically using the fully integrated array of skills, from traditional graphic design and advertising methods to new interactive and web-based media.

Students can choose between two specialization paths: one aimed at studying how to design brand identity, structural design and packaging; the second aimed at providing more skills in the development of multimedia advertising communication projects.


Graduates of this program will be prepared to work as professional creative directors, visual designers, web directors, and graphic designers in advertising, traditional and multimedia publishing, visual identity and exhibition design, as well as institutional, business and social communication. Additionally, students will have the skills to meet the increasing demand for professionals who can keep pace with ever-evolving digital communication technologies.

Professional Fields: Graphic Design and Packaging, Advertising, Multimedia Communication.

Program Director

Angelo ColellaAfter a long, distinguished career as an art director in important Italian and international advertising agencies, Angelo Colella added graphic design to his repertoire in the 1980s. He collaborated with Albe Steiner and he was professor of Graphic Design at the Società Umanitaria in Milan for five years. He is the ideator and curator of many shows and exhibitions, as well as graphics and design reviews. He was also curator of the image of the Prague International Marathon. He is a member of ADI, AIAP, BEDA, PDA and the prestigious Type Director Club of New York. He is also the Corporate Design Director at Arnoldworldwide Italy, Havas Group.

Graphic Design and Art Direction

Program curriculum*YEAR 1 YEAR 2 YEAR 3

COMPUTER GRAPHICS I HISTORY OF CONTEMPORARY ART COMPUTER GRAPHICS II

HISTORY OF MODERN ART DIGITAL TECHNOLOGIES AND APPLICATIONS VISUAL CULTURE

HISTORY OF GRAPHICS AND ADVERTISING ART DIRECTION II COMMUNICATION METHODOLOGIES AND TECHNIQUES

ART DIRECTION I GRAPHIC DESIGN II PROJECT METHODOLOGIES OF VISUAL COMMUNICATION

GRAPHIC DESIGN I MARKETING AUDIOVISUAL LANGUAGES AND TECHNIQUES

LAY OUT AND VISUALISATION TECHNIQUES I CREATIVE WRITING BRAND DESIGN

SEMIOTICS ILLUSTRATION THEORY AND METHODOLOGY OF MASS MEDIA

PHOTOGRAPHY DIGITAL ANIMATION TECHNIQUES

LAYOUT AND VISUALIZATION TECHNIQUES IIHISTORY OF CINEMA AND VIDEO

DECORATION

PUBLIC ART

AESTHETICS*The three-year program curriculum includes a total of 22 compulsory and elective subjects listed in the table above.

22 23

Introduction

Our program provides a comprehensive examination of all aspects of the fashion industry and training in the many and varied fashion disciplines beyond just garment design.

It combines a creative and a critical approach that provides a well-rounded consideration of clothing research and design, accessories, textiles, interiors, exhibition and stage sets, multimedia displays, fashion marketing, and even the related disciplines of design and architecture. As the project-based program develops students’ design skills, it also enhances their appreciation for and sensitivity to the significance of fashion as it relates to the body, the senses, space, and the visual culture at large.

During their first two years, students build a solid foundation in conceputal design and production knowledge in preparation for pursuing more specific areas of interest in the fashion industry. The two main specialisation fields are Fashion Collection and Fashion Display.


The NABA program provides students with the theoretical, creative and production skills they need to thrive as professionals in the global fashion industry that is in a constant state of radical evolution and transformation. Besides the traditional roles of stylist, model maker, and textile and accessory designer operating in companies and professional studios, the program trains professionals for futures in fashion communication and display in retail, publishing, and show business.

Professional Fields:Garment, Textile and Accessories Design, Fashion Events and Displays.

Program Director

Anna BarbaraGraduated in architecture, Anna Barbara has always dealt with the relationships between sensoriality and architecture, places, objects and art. In 2000 she won the scholarship of the Canon Foundation at the Hosei University of Tokyo in Japan. She was professor at the Kookmin University of Seoul in South Korea and at the Università dell’Immagine in Milan, at the Politecnico di Milano at the Faculty of Industrial Design and she held courses and lectures in many foreign universities. She has been a jury member in many international architecture, design and fashion competitions, and took part in Biennale and festivals with exhibition displays and installations on the sensorial theme. She is the author of “Storie di architettura attraverso i sensi”–“Stories of architecture through the senses” (Bruno Mondadori, 2000; Bollati Boringhieri 2007) and with A. Perliss of “Architetture invisibili” –“Invisible architectures” (Skira, 2006).

Program curriculum*

Fashion Design

YEAR 1 YEAR 2 YEAR 3

HISTORY OF COSTUME AND FASHION I PATTERN-MAKING I TECHNOLOGY OF MATERIALS II

HISTORY OF MODERN ART HISTORY OF CONTEMPORARY ART PATTERN-MAKING II

TECHNOLOGY OF MATERIALS I TEXTILE DESIGN II FASHION DESIGN III (PRODUCT)

DIGITAL TECHNOLOGIES AND APPLICATIONS ACCESSORIES DESIGN FASHION SETTING

TEXTILE DESIGN I FASHION DESIGN II VISUAL CULTURE

FASHION DESIGN I HISTORY OF COSTUME AND FASHION II

ANTHROPOLOGY HISTORY OF CINEMA AND VIDEOILLUSTRATION

THEATRE COSTUME


AESTHETICS

DECORATION

SEMIOTICS

PHOTOGRAPHY DESIGN


24 25

Introduction

This three-year program trains students to become creators and producers of audiovisual programming and content for traditional broadcast media, cinema, and new media.

Acknowledging the inevitability of media convergence and the ever-increasing prevalence of interactive digital technologies, the program exposes students to a comprehensive array of production techniques and skills, including digital animation and new media art. It develops professionals who can direct and manage all phases of the production process for all forms of electronic media. It also trains students to be able to conceive, design and produce content in all its forms, from dramas to documentaries to 3D animations and more.

Students gain hands-on experience with the full spectrum of audiovisual productions. In addition to classroom and workshop activities, students are involved in extra-curricular productions for external clients in which they work side by side with and learn from real-world production professionals.


Our graduates work as professionals in television, cinema, show business, animation and new media. They become content originators, producers, screenwriters, directors, editors, and digital animators and visual effects professionals. They are prepared to be producer-entrepreneurs or to take creative and production leadership positions within electronic media organizations of all kinds.

Professional Fields: Screenplay Writing, Direction and Editing, 2D and 3D Animation, New Media.

Program Director

Francesco Monico Since 1996, he has been professor of Theory and Method of Mass Media at NABA. He is a member of the research team CAiiA at the University of Plymouth (UK). He is Director of the Ph.D. M-Node research program and senior fellow of the McLuhan Program in Culture and Technology at the University of Toronto (CA). Since 1989 he has worked for the Rai and Mediaset broadcast networks and has participated in the most innovative projects in Italian TV. He worked with Inferentia DNM to develop multi-modal interactive channels of brands such as Corriere della Sera, Ferrari, Einaudi, and Electa. Francesco Monico is a professional journalist and the author of several books. He is also a member of the scientific committee of “Milano in Digitale” Festival.

Program curriculum*

Media Design and Multimedia Arts


DIGITAL APPLICATIONS FOR VISUAL ARTS I DIGITAL APPLICATIONS FOR VISUAL ARTS II HISTORY OF CONTEMPORARY ART

MULTIMEDIA DRAMA PHOTOGRAPHY THEORY AND METHODOLOGY OF MASS MEDIA

AUDIOVISUAL LANGUAGES AND TECHNIQUES I INTERACTION DESIGN DIRECTION II

MULTIMEDIA DESIGN FOR THE ARTS AUDIOVISUAL LANGUAGES AND TECHNIQUES II SOUND DESIGN

MULTIMEDIA ARTS THEORY

NEW INTEGRATED MEDIA TECHNOLOGIES

DIRECTION I PROJECT CULTURE

HISTORY OF NEW MEDIA NEW MEDIA AESTHETICS VISUAL CULTURE

HISTORY OF CINEMA AND VIDEO MULTIMEDIA LANGUAGES

DIGITAL MODELLING TECHNIQUES

SEMIOTICS


26 27

Introduction

Our three-year program acknowledges the contemporary transformations that are blurring the traditional disciplinary borders of fine art in order to incorporate a design approach that attempts to connect art to a broader social context. Our program reinterprets and expands a traditional academic approach to painting and visual arts. We include instruction in and experimentation with the full array of artistic techniques.

We encourage students to conceive artistic works in terms of complete project development and with a regard for the dynamics and the values of the contemporary art system. Students are guided through the experimentation with a variety of environments, techniques and methods to help them develop an individual way of expressing themselves and their personal artistic path.


The program originates from the belief that the role of an artist is becoming more and more similar to that of a professional capable of playing various roles within contemporary aesthetical and social education, thereby carrying out functions that are connected with the world of production and that of communication as well. Besides creative skills, students are also encouraged to develop self-promotion, project and organisation skills in order to have easier access to the professional world.

Artistic Fields: Painting, Video Art, Photography, Performance, Public Art.

Program Director

Marco Scotini He is an art critic and an independent curator. He has held seminars in literature and philosophy at the University of Urbino and at the International University of Art in Florence. He has contributed many articles and critical essays to specialized magazines about the history of critical studies, artistic historiography, and the history of cinema. He curated a number of exhibitions, among the most recent ones it is worth mentioning: “Revolutions Reloaded”, Milan-Berlin-Bucarest 2004, “Disobedience”, Berlin, Prague, St. Petersburg, Mexico City, Barcelona, Eindhoven, Nottingham, Karlsruhe, Zagreb, Riga (2005-2008), “Acción Directa”, Prague Biennale 2, Prague 2005; “Der Prozess”, Prague Biennale 3, Prague 2007. As curator of the Gianni Colombo Archive in Milan, he curated Colombo’s personal exhibitions in Milan, Graz and Torino.

Program curriculum*

Painting andVisual Arts


ARTISTIC ANATOMY HISTORY OF CONTEMPORARY ART I HISTORY OF CONTEMPORARY ART II

VISUAL CULTURE PAINTING AND VISUAL ARTS II PAINTING AND VISUAL ARTS III

PHOTOGRAPHY VISUAL ART TECHNIQUES AND TECHNOLOGIES CULTURAL ANTHROPOLOGY

HISTORY OF MODERN ART VIDEO-INSTALLATION (VIDEO ART) THEORY AND METHODOLOGY OF MASS MEDIA

PAINTING AND VISUAL ARTS I AESTHETICS HISTORY OF CINEMA AND VIDEO

PAINTING TECHNIQUES AND TECHNOLOGIES SCULPTURE ILLUSTRATION

PUBLIC ART ANALYSIS AND DESIGN OF AUDIO SPACES

URBAN DESIGN

DECORATION

DRAWING


28 29

Introduction

At NABA, theatre design is an art form that incorporates many disciplines including theatre, stage, costume and light design. In short, everything that is built as a set for the theatre, cinema, TV programs or spectacular events.As such, our three-year BA degree in Theatre Design helps students develop a broad spectrum of skills to become professional designers for the traditional theatre environment and as set designers for TV and cinema productions. They are also trained to conceive, design and produce displays for events, art exhibitions and fashion shows. Beginning with the first-year courses, we integrate historical-cultural study with hands-on practical workshops. Students gain invaluable experience and build their personal portfolios by designing for real theatre projects and by serving internships on actual theatre, television, and audiovisual productions.


After completing the three-year program, students will have a thorough knowledge of the history of art, theatre and cinema. They will also be able to conceive, design, budget and produce complete projects for production. They will have acquired the advanced technical and practical skills needed to design sets, costumes and lighting, to transform initial sketches into 2D and 3D renderings, to construct small-scale models, and to build props and decorations using a wide variety of materials, techniques and tools. NABA graduates will be well-qualified to work in theatre design, in architecture and light design studios, as interior designers for cinema or theatre, and as costume or set designers for the theatre, movie, fashion and events industries.

Professional Fields: Theatre Design, Cinema, TV, Exhibition Set Design, Costume Design.

Program Director

Margherita PalliShe has been teaching since 1991. She is Professor of Theatre Design at NABA and of the Theatre Design Lab at the IUAV in Venice. She was also Professor of Theatre Design at the Politecnico di Milano–Bovisa. Prior to teaching, she was a theatre designer. Beginning in 1984 she worked with the director Luca Ronconi, with whom she has produced a long series of shows all over the world. She also works with other directors including Mauro Avogadro, Franco Branciaroli, Andrea Barzini, Liliana Cavani, and Cesare Lievi. She has worked for several internationally well-known theatres and festival such as Teatro alla Scala di Milano, Piccolo Teatro di Milano, Theatre Odéon-Comédie Française de Paris, Salzburg Festival, Biennale Teatro di Venezia. Throughout her career, she has been awarded many prizes for her artistry in theatre design.

Theatre Design

Program curriculum*YEAR 1 YEAR 2 YEAR 3

DRAWING FOR DESIGN HISTORY OF COSTUME AESTHETICS

HISTORY OF MODERN ART PHOTOGRAPHY THEATRE DESIGN III

HISTORY OF THEATRE HISTORY OF CONTEMPORARY ART I SCENE DESIGN III

THEATRE DESIGN I DIRECTION HISTORY OF CINEMA AND VIDEO

SCENE DESIGN I THEATRE DESIGN II DIGITAL APPLICATIONS FOR VISUAL ARTS

DIGITAL TECHNOLOGIES AND APPLICATIONS SCENE DESIGN II CULTURAL ANTHROPOLOGY

THEATRE COSTUME

DESIGN

HISTORY OF COSTUME AND FASHION

ANALYSIS AND DESIGN OF AUDIO SPACES

URBAN DESIGN


HISTORY OF CONTEMPORARY ART II

DECORATION

30 31

Admission and Language Requirements

International students applying for our BA programs must take the NABA admission exam. This exam helps NABA understand each applicant’s motivation and potential for success in his or her chosen field of study.International applicants may take the admission exam either online or at the NABA campus. To allow students to take the test from their home country, the online exam can be submitted to the admission department between February and May for NON EU countries and February through September for EU countries. The on campus exam is given in May, July and September.

Students wishing to enroll in one of our three-year Bachelor of Arts degrees are required to:• Hold a secondary school diploma that is validated by the Italian diplomatic authority in the student’s home country and that is recognized as equivalent to the Italian secondary school diploma awarded after a period of study lasting at least 12 years.• Pass the NABA admission exam.• Non-EU students: Comply with the pre-enrolment procedures and to submit to the relevant Italian Diplomatic Authorities the documents foreseen by the law regulating NON EU citizens’ access to Italian universities.

NABA requires international BA applicants to take an intensive, three-week Italian language training course. This mandatory course is held in September and is offered free of charge.

Admission procedures vary for EU and non-EU applicants and are established in compliance with prevailing ministerial regulations and with NABA’s internal admission and matriculation procedures.The NABA admissions department is available to assist applicants, offering guidance about the admission exam, compliance with enrollment procedures, and helping non-EU students with study visa applications.

English Pathway Requirements:• TOEFL average of 500 or higher or IELTS 5.0

Italian Pathway Requirements:• Demonstrate proficiency in the Italian language - level B1

For more admission details visit www.naba.it

Transfer Opportunities

Students from foreign universities may apply to complete their degree at NABA in Milan. If they are transferring from a university recognized in their home country, the students may enroll in the 2nd or 3rd year of any NABA BA program provided they meet our requirements for transfer admission.Transfer applicants must send a portfolio and official documents attesting to their previous studies. These documents must be legalized by an Italian embassy or consulate. Additionally, transfer applicants must demonstrate proficiency in the Italian language depending on the degree completion options.The NABA International Relations Office will provide assistance for transfer applicants.

For further information on transfer opportunities, admission and matriculation procedures, please contact [email protected] or visit: www.naba.it

Admissions for BA International Students

32 33







tcomes and Career

Program Director


Special ProgramsUndergraduate Programs

34 35

Diploma Programs

Students who have completed only 11 years of education may apply to NABA to enroll in one of our three-year Diploma Programs. These programs offer the same curricula and examinations as our Bachelor of Arts programs, however students who complete the curriculum earn a NABA diploma instead of a full Bachelor of Arts degree.To enroll in a NABA Diploma Program, students are required to submit a document attesting the student’s previous studies. This document does not need to be translated, nor does it need to be legalised by the Italian Embassy or Consulate, nor to ask for the Value Declaration Certificate. Students need to demonstrate proficiency in the Italian language unless enrolling in the English Pathway.(See BA admission section for full details.)

Before being admitted to a Diploma Program, students must take the NABA admission examination. To be awarded the final diploma, students must pass all exams on the approved study plan as well as a final examination.For further information, please contact [email protected]

Students from foreign institutions have access to transfer to the second and third year of the Diploma Program.

Certificate Programs

These programs are intended for students who do not want to commit to a long-term degree program and who desire to pursue just one year of our Diploma Program or who want a more tailor-made study plan.Certificate Program students are not required to pass an admission examination. However, before the academic term begins in September, students must agree to the course of study as defined by NABA Program Coordinators. Students who complete a Certificate Program receive an attendance certificate.We urge applicants to enroll by the end of June, as NABA can only accept a limited number of students in these programs. Applications sent after June may not be considered. Certificate program is offered in English and Italian.

36 37

Language Foundation Semester in Design

Introduction

The Foundation Semester is designed for high school graduates who need to improve their English or Italian language skills and intend to enroll in one of NABA’s three-year Bachelor of Arts (BA) degrees. The semester gives students a basic introduction to our curricula in Painting and Visual Arts, Graphic Design and Art Direction, Design, Fashion Design, Theatre Design, Media Design and Multimedia Arts.

For international students that desire to enter the Italian or English BA pathway, the foundation program will develop proficiency in Italian or English language so they can get the most out of studying at NABA and in Milan. Carefully calibrated modules facilitate a gradual acquisition of increasingly advanced language skills. The program includes a strategic combination of intensive English or Italian language classes (290 lessons), courses on History of Italian Design and Italian Society (45 hours each), workshops in the major NABA BA degree disciplines (Design, Visual Arts, Fashion Design, Graphic Design – 24 hours each), and cultural field trips in Milan and throughout Italy. Following this five-month program, a 45-hour Summer Course allows students to focus on the discipline they believe they want to pursue for their NABA BA degree.Throughout the Semester, a tutor will assist students in the creation of a portfolio that will be presented as part of the admission testing process for the Bachelor of Arts program.

Learning Outcomes

Intense academic and non-academic cultural activities will enhance students’ independent critical thinking and help them decide which academic path suits their ability, aspiration and potential.

Students will also achieve a good working knowledge of the English or Italian language. This is vital in order for them to benefit completely from studying in Milan and from integrating fully in the Italian cultural environment. A final test will be administered for admission into the NABA Bachelor of Arts programs. Students who complete the Foundation Semester acquire the skills to pass the entrance exam.

38 39

Schedules, Deadlines and Requirements

The Foundation Semester is available only from January through mid-July. The application deadline is mid-November of the preceding year.Admission requirements:

• 450 TOEFL score or IELTS 4.5 required for English Foundation• High school transcripts• Visa• Health insurance

AUGJULJUNMAYAPRMARFEBJANCOURSE 2011

Extra Italian**

Additional 45 lessons

Module 2120 lessons/12 weeks

Module 1 - 120 lessons/4 weeks

ITALIAN LANGUAGE COURSE*

SET

Extra Italian**

OCT

Start of the BA

* Depending on the language of instruction of the BA** Optional course

45 hoursITALIAN CONTEMPORARY SOCIETY

45 hoursHISTORY OF ITALIAN DESIGNCOOKING COURSE

24 hoursFASHION WORKSHOP

24 hoursDESIGN WORKSHOP

24 hoursVISUAL ARTS WORKSHOP

3 daysMILAN DESIGN WEEK

24 hoursGRAPHIC DESIGN WORKSHOP

4 daysMID SEMESTER EXCURSION

45 hoursSUMMER PROGRAMS

ADMISSION TEST

12 hours

Extra English**

Additional 45 lessons

Module 2120 lessons/12 weeks

Module 1 - 120 lessons/4 weeks

ENGLISH LANGUAGE COURSE*

Extra English**

Start of the BA

40 41

Postgraduate Programs Two-year Master of Arts Degrees (MA)

42 43

Introduction

The two-year Master of Arts (MA) degree is the only program in Italy and Europe with the objective of uniting a solid education in the field of visual arts production with a highly specialised curatorial program. The program offers a series of theoretical lessons in which students study visual culture, visual arts and performance, curatorial studies, and exhibition design and communication. Students also participate in a wide range of laboratory projects in which they engage directly with external partner artists and professionals of international standing. Additionally, a series of interdisciplinary activities are conducted through lectures, workshops, seminars and exhibitions aimed at producing new operative and educational models in the field of contemporary art. Students will experiment with different schemes for artwork production. They will also examine various exhibition models: the “archipelago exhibition” (according to Glissant’s definition), the growing display, and the nomadic exhibition.


The program is structured on a wide network of partnerships, allowing students to widen their contacts within the artistic scene. Students have collaborated with many visiting professors from well-known institutions such as MACBA Barcelona, Van Abbemuseum Eindhoven, Portikus Frankfurt, Wattis Institute for Contemporary Arts San Francisco and Manifesta Journal. Particular attention is also focused on creating the student’s artistic portfolio, and providing the student with a network of contacts allowing them to effectively promote their artistic work with collectors, galleries, public institutions, and critics. Graduates from this MA degree enjoy professional careers as artists, curators, editors of specialized magazines and books, journalists, and exhibition designers.

Program Director

Marco Scotini He is an art critic and an independent curator. He has held seminars in literature and philosophy at the University of Urbino and at the International University of Art in Florence. He has contributed many articles and critical essays to specialized magazines about the history of critical studies, artistic historiography, and the history of cinema. He curated a number of exhibitions, among the most recent ones it is worth mentioning: “Revolutions Reloaded”, Milan-Berlin-Bucarest 2004, “Disobedience”, Berlin, Prague, St. Petersburg, Mexico City, Barcelona, Eindhoven, Nottingham, Karlsruhe, Zagreb, Riga (2005-2008), “Acción Directa”, Prague Biennale 2, Prague 2005; “Der Prozess”, Prague Biennale 3, Prague 2007. As curator of the Gianni Colombo Archive in Milan, he curated Colombo’s personal exhibitions in Milan, Graz and Torino.

YEAR 2

VISUAL ARTS II

CURATORSHIP II

YEAR 1

VISUAL ARTS I

CURATORSHIP I

EXHIBITION DESIGN I

COMPUTER GRAPHICS I

PHOTOGRAPHY I

HISTORY OF CONTEMPORARY ART

LIGHT DESIGNTHEORY AND METHODOLOGY OF MASS MEDIA

ACCESSORY DESIGNMUSEOLOGY

COMPUTER GRAPHICS II

EXHIBITION DESIGN II

PHOTOGRAPHY II

LIGHT DESIGNARTISTIC ANATOMY



VISUAL ANTHROPOLOGY

ECONOMY OF ART

ACCESSORY DESIGNPHENOMENOLOGY OF CONTEMPORARY ART

Program curriculum

VisualArtsandCuratorial Studies

44 45

Program Director

Alessandro G. MontelHe received a degree in Law and a Master of Science in Economics at the London School of Economics. He is co-founder and partner of Apricot and Professor of International Marketing and Professor of Business Communication at the Università degli Studi di Bergamo. He also teaches marketing at the MIP Politecnico di Milano, CUOA, Altavilla Vicentina and Profingest, Bologna. He worked for BZW–Barclays Bank Plc Group, London and for Peter J. Rosenwald & Partners in London and Chicago. He has also been a professor of strategy and marketing at ISTUD–Institute of Management Studies, Stresa.

Program curriculum

Communication Design

Introduction

The two-year Master of Arts (MA) degree in Communication Design provides solid training in conceiving and designing integrated marketing and communication campaigns. Students will use a wide range of technical disciplines – graphic design, media design, environmental design – in an instructional approach that combines classroom theory with workshop practice, and research with experimentation. Cross-disciplinary seminars encourage enlightening and fruitful exchanges with students enrolled in other NABA programs. Students also participate in numerous projects commissioned by companies or institutions and supervised by a team of professors and representatives from the commissioning organizations. These projects provide real-world challenges and expose students to the realities of working in collaborative multidisciplinary teams that are so prevalent in the professional environment. The workshops help students improve their critical thinking abilities and sharpen their problem-solving skills, while utilizing the latest design tools and technologies to come up with innovation solutions in areas such as brand design, visual design, environmental design, multimedia publishing institutional communication, service/product communication, internal communication and in both B-to-B and B-to-C contexts.


The program provides rigorous training for students wishing to pursue careers in integrated marketing communications, brand management, advertising art direction, graphic design, sales promotion, Web 2.0, public relations, sponsorship management, direct marketing, exhibition and event management, packaging design, field marketing, interface design, and multimedia design in communication agencies, multimedia production facilities, and marketing-oriented companies. We encourage students to pursue an internship within production and communication agencies, companies or professional studios. During this period students will be able to see the practical application of what they have learned and to establish professional connections that may facilitate their entry into the professional job market.

YEAR 2

COMPUTER GRAPHICS II

BUSINESS MANAGEMENT II

ART DIRECTION II

ADVERTISING

SOCIOLOGY OF COMMUNICATION

DIGITAL VIDEO

LIGHT DESIGNPHOTOGRAPHY II

YEAR 1

BUSINESS ADMINISTRATION

COMPUTER GRAPHICS I

BUSINESS MANAGEMENT I

ART DIRECTION I

INTEGRATED MARKETING COMMUNICATION

THEORY AND METHODOLOGY OF MASS MEDIA

LIGHT DESIGNETHICS OF COMMUNICATION

MARKETING AND MANAGEMENTWEB DESIGN

ACCESSORY DESIGNPHOTOGRAPHY I DIGITAL CULTURE

46 47

Introduction

This two-year Master of Arts (MA) degree program encourages students to explore and gain experience with surfaces, textiles and new materials involved in the creative and production processes of design, fashion design and interior design. The program is aimed at developing analytic, project and communication skills in a cross-disciplinary profile between design, fashion, theatre and interior design. Areas of specialization include design, fashion, textile and surfaces design, knitwear and accessories, architecture, interior design, stage setting, communication, decoration, theatre design, and art. The program takes a cross-disciplinary approach to train professionals who are familiar with a wide range of areas such as design, fashion, materials engineering, chemistry, decoration, and graphic design. The program also aims to crossbreed the traditional processes of weaving and dressmaking with architecture and design, engineering and communication, and digital art and decoration. To develop such complex skills, the program combines theoretical classroom study, experimental project workshops, and technical and laboratory sessions which develop thorough knowledge of materials, textiles, and yarns. These design workshops and labs are a fundamental part of the curriculum, exposing students to actual projects supervised by internationally renowned professional and teams of experts.


This course trains professionals who will be able to work in the industries and creative organizations in which the production and processing of materials is at the heart of innovation. These include design companies, fashion houses, style agencies, materials libraries, research centres, experimental labs, architecture studios, interior and furniture design companies, and advanced design agencies. Graduates pursue a wide variety of careers including fashion designers, stylists, designers, trend setters, cool hunters, interior designers, stage designers, artists, and editors of specialized professional magazines.

Program Director

Anna BarbaraGraduated in architecture, Anna Barbara has always dealt with the relationships between sensoriality and architecture, places, objects and art. In 2000 she won the scholarship of the Canon Foundation at the Hosei University of Tokyo in Japan. She was professor at the Kookmin University of Seoul in South Korea and at the Università dell’Immagine in Milan, at the Politecnico di Milano at the Faculty of Industrial Design and she held courses and lectures in many foreign universities. She has been a jury member in many international architecture, design and fashion competitions, and took part in Biennale and festivals with exhibition displays and installations on the sensorial theme. She is the author of “Storie di architettura attraverso i sensi”–“Stories of architecture through the senses” (Bruno Mondadori, 2000; Bollati Boringhieri 2007) and with A. Perliss of “Architetture invisibili” –“Invisible architectures” (Skira, 2006).

YEAR 2

ULTRAMATERIAL

TEXTILE

NEW MATERIALS SCIENCE AND TECHNOLOGY

INTERACTION DESIGN

DESIGN

DRESSING SPACES

SET DESIGN

YEAR 1

COMPUTER GRAPHICS

MATERIOTHEQUES

TEXTILE DESIGN

FASHION SYSTEM

IMMATERIAL

TOUCH

SURFACES

DECORATION

BRAND DESIGN

Program curriculum

Textile andNew Materials Design

48 49

Introduction

Starting from the contemporary vision of design intended as a multidiscipline, the two-year degree in Product Design focuses on user centric dynamics that investigate real man-man, man-object, man-space and man-service interactions, through the practice of daily life activities. It aims to help students to become design professionals capable of offering a high level of cultural flexibility and excellent decision-making ability, and to choose and develop complex systems related to spaces, products, and services. Students also are taught to understand that products are expressions of a wider corporate vision that includes all the modalities a company uses to communicate and represent itself. The program trains designers to have the flexibility and open-mindedness needed to analyze complex processes and find opportunities, in order to create effective solutions to the issues presented by the current market.


Graduates from our Product Design degree are qualified to become young designers who can design and implement complex systems and services tied to spaces, products, and their process. In particular, they are capable of interpreting insights and opportunities, carry out in-depth and quick researches, represent and map complex concepts, prepare briefs, manage design teams, work on a brand, design events, and set up spaces. They are able to develop highly flexible approaches, with strong problem-solving skills, thanks to the disposition developed towards innovative, and often invisible, design opportunities with a high added value for clients and companies. Our graduates become professional product and space designers, project managers, brand managers, information designers, and design system managers.

Product Design

Program Directors

Luca ButtafavaHe is an architect, designer and university professor. For the past 10 years he was a senior researcher at DARC at Domus Academy, coordinating Masters Design courses in Product, Interaction, Automotive, Services. At NABA he is also the Scientific Director of International School. He is partner at Interaction Design Lab.

Alessandro Confalonieri He received his Master in Industrial Design from Royal College of Art, London, in 1997. He has collaborated with several studios in London and Milan including Ross Lovegrove, Preistman Goode, Pearson Lloyd and Aldo Cibic. In 2003, in London, he funded “Quinine Design Partnership”, a consultancy focused on helping companies explore, identify and create innovative solutions. He directed the Masters in Product Design at IED Madrid and taught at Domus Academy and Politecnico di Torino.Together, in 2007, they founded “Intersezioni”, a Milan-based consultancy that develops products, services, and strategies with a focus on users’ needs and requirements.

Program curriculumYEAR 2

BUSINESS STRATEGY

INTEGRATED NEW MEDIA

ROUTES OF CREATIVITY– STUDIO VISITS AND MANAGEMENT II

APPRENTICESHIP

ECO-DESIGN – SUSTAINABLE PRODUCT

ECO-DESIGN – INSTALLATION

LIGHT DESIGNPRODUCT DESIGN

FINAL THESIS: PROJECT SOLVING AND DELIVERY

FINAL THESIS: PROJECT SETTING

YEAR 1

HISTORY OF DESIGN

PROJECT CULTURE

NEW MATERIALS TECHNOLOGY

DIGITAL VIDEO EDITING

ROUTES OF CREATIVITY– STUDIO VISITS AND MANAGEMENT I

EXPLORING

LIGHT DESIGNMAPPING

PRODUCT AND SPACE – RETAIL DESIGN

PRODUCT AND RELATIONS – INTERACTION DESIGN

STORY-TELLING

PRODUCT AND REPRESENTATION – BRAND DESIGN

50 51

Introduction

Through intensive artistic and practical training, this highly specialized program develops students’ conceptual abilities and technical expertise. It prepares them to create and manage projects in an increasingly dynamic audio-visual environment marked by the ongoing convergence of the digital revolution. The program employs an innovative didactical approach that synthesizes theoretical inquiry, creative experimentation, and the refinement of technical techniques, all in the service of pure creative expression. Theoretical courses provide students with the interdisciplinary conceptual tools they need to understand the complexity of the current media environment. Technical courses provide training in the pre-production, production and post-production skills required by current audio-visual, traditional media, and new media practices. In addition, students work on real-world projects sponsored by institutions and companies in which they are required to deal with actual professional issues and to propose workable creative solutions.


This program educates professional creators of communications for contemporary audio-visual formats of all sizes – from large (cinema) to medium (TV, home computer) to small (mobile devices). Graduates become producers, authors, directors, editors, and artists capable of coordinating and delivering innovative multimedia products. They find employment in a variety of professional industries and settings, including television, cinema, new media development companies, media production agencies, theaters, and cultural and artistic institutions.

Program Director

Francesco Monico Since 1996, he has been professor of Theory and Method of Mass Media at NABA. He is a member of the research team CAiiA at the University of Plymouth (UK). He is Director of the Ph.D. M-Node research program and senior fellow of the McLuhan Program in Culture and Technology at the University of Toronto (CA). Since 1989 he has worked for the Rai and Mediaset broadcast networks and has participated in the most innovative projects in Italian TV. He worked with Inferentia DNM to develop multi-modal interactive channels of brands such as Corriere della Sera, Ferrari, Einaudi, and Electa. Francesco Monico is a professional journalist and the author of several books. He is also a member of the scientific committee of “Milano in Digitale” Festival.

YEAR 2

AESTHETICS OF NEW MEDIA

ANTHROPOLOGY OF COMPLEX SOCIETIES

DIRECTION II

MULTIMEDIA DESIGN METHODOLOGY

MEDIA ART PRODUCTION AND ORGANIZATION

NET ART

LIGHT DESIGNSOUND DESIGN

YEAR 1

MULTIMEDIA STORY-TELLING

DIGITAL CULTURES

SOCIOLOGY OF NEW MEDIA

DIRECTION I

VIDEO SHOOTING AND EDITING TECHNIQUES

MEDIA PHENOMENOLOGY

LIGHT DESIGNHISTORY OF CINEMA AND VIDEO

MARKETING AND MANAGEMENTAUDIOVISUAL DOCUMENTATION TECHNIQUES

ACCESSORY DESIGNDIRECTION OF PHOTOGRAPHY

Program curriculum

Film and NewMedia

52 53

Postgraduate Programs One-year Master Programs

54 55

Introduction

Digital information has become a fundamental commodity of our time. Modern society is increasingly dependent upon multimedia digital technologies.They are becoming ubiquitous in nearly all areas of human life and are radically changing the processes of communication, production, and the culture itself. The aim of this program, held in English, is to help students develop the technical and critical skills necessary to become new professionals who are able to create a wide variety dynamic, interactive digital environments: exhibition spaces, digital theater design, virtual museums, interactive performance spaces, and communication architectures. The interdisciplinary program integrates theoretical and critical study with project research and experimentation. Students explore representation models of digital environments to study one of the most significant aesthetic dimensions of recent years: interaction. The creative process is focused on using digital techniques as such as 3D modelling and animation, visual and interface design, video and multimedia techniques, and database management to aid the design of complex digital environments for exhibition and performance.


The program’s project work allows students to develop their portfolios and establish personal contacts which they can then use to pursue professional opportunities in a wide variety of fields:• Theatre and Arts – Design of digital theatre and performance environments (for interactive dance, multimedia performance, digital storytelling), production of digital and interactive artistic installations.• Exhibition and Design – Design for event display and communication for products and brands.• Cultural Heritage – Creation and production of interactive digital and virtual paths for museums, exhibitions and other cultural venues.• Exhibit and Interaction Design – Design of interactive environments for multimode displays.With this Master program, further professional opportunities are available in architecture, furnishing, design domotics, digital TV, podcasting, Web design, interface design, post-production, and special effects.

Program Director

Paolo AtzoriAfter a period working as an architect in Vienna, Paolo Atzori collaborated as an artist and scientific consultant with the Cologne Academy of Media Arts (KHM), where together with Fabrizio Plessi he founded the department of electronic theatre design. From 1994 to the present he has created many theatrical and artistic projects characterised by experimentation with electronic and digital technologies and with the objective of expanding the scenographic environment and introducing new representations of space characterised by the dynamics of pervasiveness and interaction. Paolo Atzori has also curated many exhibitions dedicated to electronic and digital arts, directed educational programs, participated in conferences and seminars, and published articles and essays on digital culture.

DIGITAL STAGE DESIGN

INTERACTIVE INSTALLATIONS

SPACE ANTHROPOLOGY

THEORY AND METHODOLOGY OF MASS MEDIA

HISTORY OF CONTEMPORARY THEATRE

VISUAL ANTHROPOLOGY

DIGITAL ANIMATION TECHNIQUES

INFORMATION TECHNOLOGY

SOUND DESIGN

INTERACTION DESIGN

MULTIMEDIA INSTALLATIONS

Program curriculum

Digital Exhibit and SetDesign

56 57

Introduction

The home has always been a reflection of how society, the economy and the culture influence everyday human existence. In the last decade, profound lifestyle changes have been taking place worldwide and they are deeply affecting how we conceive the home of the future. Within less than 20 years, more than 70% of the world’s population will be living in metropolises, and the home will more and more reflect this global change. In this Master program, held in English, students will consider all the ways in which homes and interior design will reflect the transformations taking place in our cities. The program synthesizes theroretical classroom study with workshops in which students will create diversified design scenarios and apply them to concrete situations in urban and non-urban environments. They will examine the domestic environment in all its roles: as shelter, as workplace, as borderland between public and private space, as both meeting place and a place of refuge and solitude. Traditional classroom study will be combined with experimental workshops devoted to new design themes, materials research, and the application of new solutions and technologies to real-world challenges. The workshops will be integrated with modelling, simulation, rendering laboratories and by the advanced teaching of IT programs that serve to enhance the representative capability of the project.


The program will train interior designers, architects, and specialized magazine editors capable of facing the transformations, challenges and opportunities that the future is already posing in the following fields:• Interior design and architecture.• Light and industrial design.• Design of domestic spaces in specialized companies.Graduates will develop operative and concrete knowledge and will become skilled across multiple disciplines, so they will be able to function at a high level in the many and constantly changing interior design environments that she or he will face in the future.

Program Director

Luca MolinariHe is an architect and historian of contemporary architecture. Since 1995 he has been editor-in-charge for the Architecture and Design sector of the publishing house Skira. From 2000 to 2004 he was curator of the Architecture sector at the Triennale di Milano; and curator of exhibitions and events in the fields of Contemporary Architecture, Design and Photography. He is Associate Professor of Contemporary History of Architecture at the Second Faculty of Architecture “Luigi Vanvitelli,” Naples. Between 2000 and 2005 he was curator for the Portaluppi Foundation, Milan; Coordinator of NABA School of Design from 2004 to 2006; and scientific manager of “FMG Space for Architecture” in Milan. In 2010, Luca Molinari was appointed as Special Curator of the Italian Pavillion at XII Venice Biennale of Architecture. He writes for and collaborates with Italian and international magazines and published numerous volumes. He received the Ernesto Nathan Rogers Award for the criticism and communication of architecture at the X Venice Biennale of Architecture in 2006.

MODELLING

TEXTILE DESIGN

LANDSCAPE DESIGN

SENSE DESIGN

EXHIBIT DESIGN

DESIGN SYSTEM: MATERIALS AND SOFT TECHNOLOGY

FURNITURE DESIGN

PROJECT METHODOLOGY I: DOMESTICSCAPES

PROJECT METHODOLOGY II: MINIMAL LIVING

PROJECT METHODOLOGY III: MOVE ARCH

HISTORY OF ARCHITECTURE

CONTEMPORARY ART PHENOMENOLOGY

BRAND DESIGN

COMPUTER GRAPHICS

LIGHT DESIGN

Program curriculum

InteriorDesignNew Domestic Landscapes

58 59

Program Director

Denis CurtiHe is a veteran photographic critic for the pages of “VIVI-MILANO” and on Milan pages of “Corriere della Sera”. As artistic director of “Fondazione Italiana per la Fotografia” and of “Biennale Internazionale di Fotografia”, he has organised festivals and exhibitions with the most famous international photographers. He is a former consultant for cultural marketing at Canon Italy, and is currently the artistic director of the “Festival Foto di Savignano sul Rubicone”, the director of the Milan branch of “Contrasto”, and a member “FORMA Centro Internazionale di Fotografia” Administration Board.

Program curriculum

Photography and Visual Design

Introduction

A collaboration between NABA and FORMA Centro Internazionale di Fotografia in Milan, this Master program trains professionals who are able to combine a solid historical and cultural base with highly developed technical and practical skills necessary for success in national and international markets. It offers the opportunity for modular specialization in which every student has the freedom to structure a curriculum that corresponds to his or her specific professional interests in the areas of producing, managing, archiving, circulating and presenting photographic imagery. Photographic images constitute a fundamental part of our everyday visual experience demanding an increasingly large share of our attention, from city walls to magazines at the news stand, from printed clothes, to telephone displays. In the most innovative institutions in our society, in the various fields of cultural and commercial production, performance, information management, and the exhibition industry, there is a growing demand for professionals who know how to take full advantage of the profound changes, efficiencies and improvements made possible by rapidly advancing digital photographic technologies and techniques.The program integrates theoretical study with laboratories and project workshops. Workshops are conducted in collaboration with a network of partner companies and institutions. Students work in teams, apply interdisciplinary skills, and operate under conditions that simulate a real assignment in a real studio to meet real-world challenges.


This Master program is focused on training a wide variety of professionals who are involved in the production, management and distribution of photographic images for both commercial objectives and artistic goals:• Photographers in a variety of fields including fashion, advertising, architecture and the arts.• Events managers for photographic exhibitions, festivals, fairs and other cultural venues.• Photo editors and image consultants for companies and publishing houses.• Photo research specialists and archivists for image banks and stock photography agencies.• Managers responsible for the production and management of photographic materials.

PHOTOGRAPHY SYSTEM

COMPUTER GRAPHICS

PHOTOGRAPHY CONSERVATION AND RESTORATION

PROJECT AND SET DESIGN

PHOTOGRAPHY

PHOTOEDITING

HISTORY OF PHOTOGRAPHY

THEORY OF IMAGE

PHOTOGRAPHY TECHNIQUES: DARK ROOM AND STUDIO SHOOTING

PHOTOGRAPHY STYLES: ARCHITECTURE, CINEMA, PORTRAIT, REPORTAGE

60 61

Introduction

"Extraordinary Landscapes," our Master program in Landscape Design developed in collaboration with Politecnico di Milano, trains architects and designers to deal with the wide variety of issues affecting contemporary landscape planning and design: environmental impacts, human needs, historical sensitivity, public planning, and anthropological and political considerations. The program combines classroom study with extensive project workshops. The workshops are conducted with practicing architects, designers, artists and anthropologists, each of whom bring their particular point of view to the project. In this way, students develop a multidisciplinary, 360-degree perspective about all the factors that must be considered in order to create landscape designs that are both conceptually successful and environmentally responsible.


The program is designed to train landscape architects, urban designers, and outdoor and public space designers. Among the professional skills students will develop are: landscape design (urban and natural), environmental issues planning, problem-solving, and process management.

HOME LANDSCAPES

ART, PUBLIC SPACE AND SOCIAL LANDSCAPES

FLYING ABOVE LANDSCAPE

NEW UTOPIAS

OBSERVATORIES

URBAN VERTICAL LANDSCAPES

LIGHT DESIGNWALKING LANDSCAPE



INFRASTRUCTURES AS ART

SOUND LANDSCAPES

ACCESSORY DESIGNLANDSCAPES BORDERS GEOGRAPHIES

Program curriculum

LandscapeDesignExtraordinaryLandscapes

Program Director

Elisabetta BianchessiShe is an architect and landscape designer. She has been the “Extraordinary Landscapes” Master program co-director since 2006. She received her BA in Architecture in 1993 from Faculdade de Arquitectura Lisboa (degree in collaboration with Madrid and Milan) and earned her Ph.D.in Architecture from Escola Tecnica Superior d’Arquitectura de Barcelona (in collaboration with Madrid) in 2002. She has been practicing professionally in Milan since 2004 and in 2007 she founded Transit, which focuses on multidisciplinary projects and reseach in landscape and the environment.

Paolo MestrinerHe is an architect practicing in Italy and participating in international seminars, conferences and contests. He received his BA in Architecture in 1993 from Politecnico di Milano and has been on the architecture faculty there since 1995. Formerly he was professor at the Accademia di Belle Arti Santa Giulia, Brescia. In 2000 he founded the professional architecture studio, studioazero. Since 2006, he has been co-director of the “Extraordinary Landscapes” Master program.

62

Audience

Candidates must hold an academic diploma or a bachelor degree in an artistic or humanities subject. Students who hold a different degree or diploma may also apply for admission if they have a creative or communication interest that is related to the topics of this program. Every curriculum sets specific admission requirements for academic qualifications as well as essential technical and project-related skills. A special commission, headed by the course director, evaluates and assesses each applicant’s academic background, resume and portfolio.

Admission Process

All admissions are based on an evaluation interview. In order to schedule an interview, candidates must submit an application form along with a personal dossier including a resume, academic transcript, motivation letter and portfolio. The application form may be downloaded at www.naba.it or requested via email at [email protected]. The completed application and dossier must be mailed to the NABA postgraduate department. Upon receipt of the application and dossier materials, a representative from the postgraduate department will contact the candidate to schedule the evaluation interview.

63

Master Programs Admissions

TWO-YEAR MASTER OF ARTS DEGREES / ONE-YEAR MASTER PROGRAMS

EU

Application deadline

30th September

31st October

Enrolment deadline

31st October

30th November

Admissions opening

1st April

1st April

NON

EU

64 65

Introduction

M-Node is the Italian center of the Planetary Collegium, an international network that conducts interdisciplinary research on the relations between art, philosophy, technology and science. The network attracts talented artists, researchers and scholars from all over the world. Under the guidance of director Roy Ascott, outstanding artist and critic, and through the authority of Plymouth University, it issues the highest international academic title (Ph.D.), equivalent to an Italian research doctorate.

What does it mean to conduct a Ph.D. research project?

To provide an original contribution to collective knowledge.To learn how to focus on and deepen knowledge through a rigorous analytic process.To actively interact with the greatest thinkers in a specific field of knowledge, creating ideas that may extend the forefronts of the discipline.

Advisory and supervisor staff

Planetary Collegium Director: Roy Ascott

Research Director: Antonio Caronia, NABA, Media Design and Multimedia Arts Department, Italy.

M-Node Director: Francesco Monico, NABA, Media Design and Multimedia Arts Department Director, Italy.

Supervisors: Pier Luigi Capucci, NABA, Media Design and Multimedia Arts Department, Italy.Derrick de Kerckhove, University of Toronto, Canada.Mike Phillips, Director of I-DAT / Head of Nascent Art & Technology Research / University of Plymouth UK.

Advisors: Paolo Atzori, Digital Exhibit and Set Design Master Director, NABA, Italy. Elisa Giaccardi, Research Associate, Center for LifeLong Learning and Design (L3D), University of Colorado.Antonio Somaini, Associate Professor Università Cattolica del Sacro Cuore di Milano, and Politecnico di Milano, Italy.

Ph.D.ArtsandTechnologies

Postgraduate Programs

66

Short Programs

67

68 69

Semester Abroad Programs

Interdisciplinary Design & Fashion

NABA Semester Abroad Programs are designed specifically for foreign design and fashion students who desire to complete a portion of their education by studying in Milan.

By enrolling in NABA for a semester, these students have the opportunity to supplement their classroom session and studio workshops with several visits to Milanese design firms and studios as well as fashion showrooms and fashion fairs.

Visiting students will enhance their independent critical thinking and, under the supervision of NABA’s faculty team, they will be guided to meet personal and professional goals as well as develop their creative identity.

In addition, semester abroad students have the opportunity to enrich their experience with numerous day trips to nearby cities and towns and a variety of cultural activities. Additionally, they have the opportunity to participate in an enlightening four-day mid-semester Italian excursion.

NABA semester abroad programs are available to second-year, second-semester students from three-year bachelor degree universities. They are also open to third-year students from four-year bachelor degree universities. Each course is composed of 45 contact hours. Students who complete the semester will receive a minimum of 15 and a maximum of 16 credits, issued through bilateral agreements with partner universities. All classes are held in English. A full orientation session is offered to all students during the week of arrival.

For further information about our semester abroad programs, please visit www.naba.it

Program curriculumINTERDISCIPLINARY DESIGN SEMESTER

CORE ACADEMIC COURSES

ITALIAN LANGUAGE (101, 102, 201)

CONTEMPORARY ITALIAN SOCIETY

HISTORY OF ITALIAN DESIGN

DESIGN STUDIO (COMPOSED OF 125 TOTAL HOURS)

INTERIOR DESIGN

INTERACTION DESIGN

GRAPHIC DESIGN

INTERDISCIPLINARY FASHION SEMESTER

CORE ACADEMIC COURSES

ITALIAN LANGUAGE (101, 102, 201)

CHOOSE ONE OF THE FOLLOWING:

CONTEMPORARY ITALIAN SOCIETY

HISTORY OF ITALIAN FASHION

FASHION COURSES

FASHION MARKETING COMMUNICATION

CONSUMER BEHAVIOR

FASHION PRODUCT DEVELOPMENT STRATEGIES

70 71

Summer Programs(2-week and 4-week)

NABA Summer Programs provide introductory and intermediate courses in Design, Fashion and Communication supplemented with project work supervised by leading professionals. Summer students’ experiences are enriched by exposure to the thriving Italian creative community and cultural opportunities through visits to museums, companies, production facilities and design studios.

All summer courses are conducted in English, and some are held in collaboration with other renowned international institutions such as Central Saint Martins in London, Parsons Paris and FORMA Centro Internazionale di Fotografia in Milan.

Introduction Level Courses are for students who have no academic background in the given subject area. These courses offer an opportunity to explore a new creative environment through a practical experimentation within the design process.

Intermediate Level Courses are for students who have previous knowledge in a given subject area and who are keen to build upon it through intensive and specialized training.

Italian + Design is a special educational program, offered in collaboration with the Leonardo da Vinci School of Italian, includes one NABA introduction level course and an Italian language instruction course.

The Dual City Summer Sessions:

Paris/Milan Summer Fashion program, offered jointly by NABA and Parsons Paris, is an intensive on-site investigation of the Parisian and Milanese fashion scenes.

London/Milan, students study at both NABA in Milan and Central Saint Martins in London during this uniquely inspiring four-week session dedicated to design and experimentation.

For further information on programs, application dates and course tuition fees, please visit: www.design-summer-courses.com

72

General Information

73

74

Student Services

At NABA we offer a full range of support services to make sure our students enjoy the most positive, rewarding study experience possible.

International Relations Office

We’re committed to providing a wide range of support for international students. We facilitate their application to NABA. We assist them in meeting language proficiency requirements. And we help them integrate into life on campus and in Milan.

Accommodation Service

NABA helps international students find accommodations in Milan, providing at least two housing alternatives that satisfy their preferences and budget. We also assist students with directions, contacting landlords, and help in understanding their rental contract.

Counselling

We provide individual counselling upon appointment, to help students who are experiencing difficulties adjusting to academic life or who are questioning their motivation. Our counsellors also provide guidance to students who are planning and designing their own educational and professional path, to make sure they make responsible choices.

Internship and Job Placement Office

The NABA Internship and Job Placement Office helps students and graduates identify and apply for internships and staff positions with prospective employers. Students also receive advice and assistance in drafting their resumes, writing job search letters, and organizing their professional portfolio.

These services are available to all NABA students, usually during their last year of study, and to all NABA graduates throughout the first year following graduation. 85% of NABA graduates find employment in their field of study during the first year after they attained their degree.

NABA has placed students and graduates with leading companies in the fields of art, design, fashion, graphics, communication, editing, media. And as is so often the case with NABA students, their internships turn into permanent placements at leading companies such as:

The Swatch Group • Leo Burnett • Gianni Versace • Giorgio Armani • Trussardi • McCann Erikson • Form Content, London • Sotheby’s Italia • Valentino Fashion Group • Fondazione Teatro alla Scala • Arnoldo Mondadori Editore • Mediaset • Studio Italo Rota & Partners

75

Library

NABA library contains books and magazines related to the main subjects of interest of NABA courses and all the students’ theses starting from 1980 (NABA foundation year). Videotapes and DVDs of Italian and foreign films and subscriptions to various magazines specialized in the fields of interest enrich the heritage of the library. Any lecture notes and material prepared by NABA professors as a support to their lessons are available in the library as well as the complete records of contests in which students might be interested. The library is available to NABA students and professors but can also be visited by everybody upon appointment.Next to the library, a reading room and a computer room are also available to students and can be accessed freely after lesson time.

NABA Web Site

The NABA Web site is a rich resource that helps keep students informed about a wealth of student services and important information: update curricula; program details and course requirements and schedules; official forms; contest, scholarship and internship notices; exchange programs; cultural events and more. Through the Web site’s reserved area, students can also communicate with professors.

International Exchange Programs

Through the LLP Erasmus program and agreements with over 50 partner universities all over the world, NABA students have the opportunity to participate in high quality international projects. Students selected for a specific program with our institution can enrich their academic careers spending a period at NABA and earning ECTS credits to transfer back to their home institution. For more information [email protected]

Scholarships and Financial Aid

Special Tuitions and Arrangements NABA is committed to helping support talented students who do not have the necessary financial means to attend our school. We offer reduced-fee evening classes to students in need who are pursuing BA degrees in Design, Fashion Design, and Graphic Design and Art Direction. Additionally, beginning in their second year, we offer students the chance to work as tutors at NABA.

NABA Scholarships for International Students

For Bachelor of Arts Degrees, every year special calls for scholarships are published. The announcement specifying conditions and parameters will be available before April. In order to attract talented international students and maintain a diverse international academic environment, NABA provides a number of scholarships reserved to foreign students. For what refers to Master programs, together with its partner institutions and companies, NABA offers a program of scholarships for talented students requiring financial support. These scholarships are awarded according to the commission’s evaluation of the student’s profile. The amount and awarding requirements vary according to the single call for scholarships.

For further information about tuition fees and scholarships, please send email to [email protected]

76

This is my NABA

77

78 79







tcomes and Career

Program Director


78 79

Because here, each student is on an individual journey of creative discovery, experimentation and refinement. We are here to facilitate and guide those journeys, helping each student to fully explore his or her talents and interests and to maximize his or her potential.

“In Milano I learnt a new relationship with teachers, sharing drinks with my professors, watching movies in the class, sharing light and delightful conversation with them, opened a much more interactive and friendly atmosphere”.

Neelakshi A., Semester Abroad student, India

“The Academy is a true “workshop,” a place where everyone has opportunities that are catchable. NABA does not create a place to work but the ability to find your place”.

Dario Leone, Painting and Visual Arts BA graduate and Visual

Arts and Curatorial Studies MA student, Italy

“In NABA you will be surrounded by people of all types and from all countries. This will give you an excellent opportunity to tap new ideas and learn different styles. Due to various cultural directions offered by NABA and to open-minded students that you will encounter, you will also learn things beyond your chosen course of study”.

Wouter De Roos, BA Fashion Design student, Nederlands

“The thing that first attracted me to NABA was the master course. And then after I did some research on NABA, I found that it organizes a lot of good activities for both students and the public. Being a hub of creativity is very important in order to develop a thinking process and keep in touch with the community. The course is about digital art in space, which was the very thing I was interested in. I am also impressed with the structure of the master, which is in the middle of arts and design. The materials are impressive too, there are both theoretical and practical”.

Ambhika Samsen, graduate Master Digital Environment Design, Thailand

“At NABA you learn, but not just with books. Here you design and create. You draw, you go in the labs, using machinery and materials, you experiment and use your creativity to create something concrete. It’s nice because you dirty your hands, you can follow the whole production process of the project, from design to prototyping. Here you experience directly what works and what does not so you can improve your design method and enhance your creativity”.

Valeria Portinari, BA Design student, Italy

“I decided to come to NABA, because of all the wonderful opportunities and programs it offers, such as workshops, stage placements or exchanges all around the world. As an international student I believe it is important to embrace the culture and its traditions. So I try to meet people who can enrich my knowledge with their point of view. Italy is rich in culture and creativity, especially the Art sector. Teachers at NABA are working contemporary artists and this is an important point for me, because I expect to learn what is going on around the world”.

Fernanda Uribe, Painting and Visual Arts BA graduate and Visual Arts and Curatorial Studies MA student, Mexico

“The name designer, or word design, really takes on a whole new meaning in this city”.

Christina S., Semester Abroad student, USA

Every NABA student has a unique NABA experience.

80 81

pgs. 1, 4, 66-67, 69, 78-79 Students at work, NABA Archive.

pgs. 2-3, 52–53, 62-63 Students at work, photo by Claudio Cetina.

p. 5 Project for the workshop Mappe Concettuali, by Luca Buttafava Product Design MA director.

pgs. 6-7, 12-13, 36-37, 74 Students at work, photo by Luca Di Salvo.

pgs. 8-9, Fashion Design BA and Textile and New Materials Design students, Installation for White Fashion Trade Show, photo by Pasquale Ettorre.

pgs. 14, 15, 18, 19 Students at work, photo by Pasquale Ettorre.

p. 10-11 NABA Bookshow event at Triennale di Milano, photo by Mariano Dallago.

p. 16-17 Design BA students (Mattia Landriani, Sofia Lazzeri, Lorenzo Polo e Francis Leo Tabios), 16 oggetti, un tavolo, 16 videoclip.

p. 18 Set of Design BA students projects curated by professors Vered Zaykovsky, Michele Aquila and Attanasio Mazzone for Un designer per le imprese award.

p. 20 Graphic Design and Art Direction BA student, Multilayer editing project.

p. 22 Wai Yee Ho, Fashion Design BA student, Formeindossalligenti.

p. 24 Lorenzo Montanari, Media Design and Multimedia Arts BA student, video project.

p. 26 Federica Clerici, Painting and Visual Arts BA student, 10-10-10.

p. 28 Theatre Design BA students, Hopper Rooms for Light, in collaboration with light designer AJ Weissbard.

p. 30 Irene Lombardi, Graphic Design and Art Direction BA student, Absolut Vodka.

pgs. 32-33 Michele Favale, Design BA student, Luca De Rosso, workshop Informal Robot.

pgs. 34 Workshop Formeindossalligenti, Biennale di Venezia 2009, photo by Desislava Neycheva.

pgs. 38-39 Set of students projects for Fusione Fredda, workshop by Vered Zaykovsky BA Design professor.

pgs. 40-41, 54 Master Digital Exhibit and Set Design students, V.I.P Virtual Identity Process.

p. 42 Mirko Smerdel, Visual Arts and Curatorial Studies MA student, Nessun’isola è un’isola.

p. 44 Simonluca Definis, Communication Design MA student, How much noise can your silence listen?

p. 46 Kaan Mutlu, Textile and New Materials Design MA student, Thesis project Corpo e Materia Spiazzato.

p. 48 Luca Buttafava, Alessandro Confalonieri, Product Design MA directors, Project World.

p. 50 Media Design and Multimedia Arts BA students (Di Meo, Casadio, Cappelli, Bonifacio, Zampieri), Trussardi Project.

p. 56 Master Interior Design New Domestic Landscapes students, The Circus.

p. 58 Flavio Mancinelli, Alberto Segramora, Master Photography and Visual Design students, China Italy.

p. 60 Master Landscape Design Extraordinary Landscapes students, Into the landscape.

pgs. 64-65 Francesco Monico, Director BA Media Design and Multimedia Arts and MA Film and New Media, Tafkav, The Artist Formerly Known as Vanda.

pgs. 68-69 Jessica Bovert, Fashion Design BA student, Formeindossalligenti.

p. 70 Bianca Paolucci, Fashion Design BA student, Thesis project Un brand Cinese “China Made”.

p. 71 Simona Mattia, Fashion Design BA student, Formeindossalligenti.

pgs. 72-73 Valentina Fumagalli, Giovanni Mastroeni, Communication Design MA students, Performance Amore.

pgs. 76, 77 Students at work, photo by Armando Perna.

p. 80 Alessandro Confalonieri, Product Design MA director, Schizzi Concettuali su A0.

Directors portraits: concept and photo by Claudio Cetina, Flavio Mancinelli, Alberto Segramora.

Many thanks to all the students and photographers who kindly provided their works for this booklet.

Credits

The programs indicated in this brochure can undergo variations due to academic or ministerial reasons.

NABA - Nuova Accademia di Belle Arti MilanoVia Darwin 20, 20143 Milano - ItalyTel. +39. 02 97372.1Fax +39. 02 97372.280www.naba.it

ad+d

cla

udio

cet

ina

prep

ress

and

pre

ss p

rogr

af m

ilan

augu

st 2

010

naba international

Documents

fashion design

display design

related design subjects

cept design

trial design

design skills

fashion set

phenomenon of fashion