Advising Technology Mythbusting: Guidance and Challenges for Using Social Media on

Campus

Eric Stoller and Julie LarsenNACADA #AdvTech Talks 2012

a nationally known thought-leader, speaker, and consultant on using social media in higher education to create connections and enhance communication. Eric has over 10 years of student affairs technology experience and is the Student Affairs and Technology blogger for InsideHigherEd.com

Assistant Director/Academic Advisor for Emerging Media and Communication at the University of Texas at Dallas. Community manager for AlumniChoose.org. Member of NACADA Tech Commission. Can be easily swayed with coffee and/or a burrito.

Let’s start at the beginning

What tools are you already using?

On a scale of 1-10, where would you fall with your frequency of technology use?

Are you the only one using social media in your office, or are there others?

Communications 101

Myth busted: Social media is like the laser disc player. Don’t remember that? My point exactly.

Social Media Strategy

Myth busted: We don’t need a plan, just get on the Facebooks and post the thingz!

What’s Your Channel?

Myth busted: Everyone else is doing it so our office should too.

FERPA Follies

Myth busted: Oh no! Sensitive data will be everywhere!

Building for #AcAdv

Resources

Questions