#nackavarmdo creative morning: vad sociala medier kan vara
DESCRIPTION
Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications. Slides were used at the Nackavarmdo Creative morning meetings, Stockholm, Sweden on March 4th, 2013 with Gerrit Heijkoop, How Can I Be Social (HCIBS). Title: Creative Morning: Vad Sociala Medier kan vara Speaker: Gerrit Heijkoop, Executive Partner at How Can I Be Social (HCIBS) Date/Time: 4 Mar 2013, 08:30-10:30 Location: Nacka Stadhus Seminar Details: Creative Mornings with Gerrit Heijkoop: It's not about what social media is, it's about what social media can be. Gerrit Heijkoop, Dutchman with a passion for the Power of Social Media, technology, meeting formats, and innovation. He lectures around the world today with its business How Can I Be Social (www.HCIBS.com). He speaks not so much about what social media is, but rather on the opportunities that are created when they are used as a tool. Gerrit is an incredibly inspiring lecturer who take the subject to the participant's level, involving his audience and gives vision a face. Useful information interspersed with thoughtful details in this innovative and interactive workshops.TRANSCRIPT
Creative Morning Vad Sociala Medier kan vara ...
Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
why
Social Media people means
Where do you stand?
: 0,876 million
: 0,300 million (57% active accounts)
: 4.850 million (53% of population)
Social Media Statistics Sweden
“I am doing pretty well on Social Media”
Agree Disagree
How come you do? or
How come you do not?
why
3 core ideas:
1. Impact on our communication
2. From search to social
3. Audience of audiences
Social Media = Communication … » cave drawing » pigeon » letter » telegraph » telephone » e-mail » mobile » online » …
“What is the impact of Social Media on
our communication?”
The impact of Social Media on our communication
The impact of Social Media on our communication
The impact of Social Media on our communication
3 core ideas:
Impact on our communication
2. From search to social
3. Audience of audiences
“People don't care about what you say about your brand,
they care about what other people say about your brand.”
AIDA still exists …
Attention Interest Desire Action
AIDA still exists …
Attention Interest Desire Action Share
3 core ideas:
Impact on our communication
From search to social
3. Audience of audiences
HCIBS social media solutions
how
#reflection applying to your own context
Before I go …
I am going to …
Photos, Feedback and Findings
Twitter: @HCIBS Facebook: /HCIBS
Creative Morning Vad Sociala Medier kan vara ...