nadaa sms intervention presentation v2

15
Mid-day meditation for advanced meditators Nadaa Taiyab September 25 th , 2013 NTR 598

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Page 1: Nadaa sms intervention presentation v2

Mid-day meditation for advanced meditators

Nadaa Taiyab

September 25th, 2013

NTR 598

Page 2: Nadaa sms intervention presentation v2

Founded by Paramhansa Yogananda

Daily practice of yoga meditation

Achieve bliss, peace, and liberation

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30 min meditation morning & evening

Once a week group meditation

Practice calm and non-attachment

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6 kriyas / 5 minutes of meditation mid-day is recommended

Strong desire to do this, but hard to remember and to motivate

How to build this habit during the day?

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13 Participants: 12 Kriyabans, 1 non-SRF member

Personal friends from the SRF Phoenix Temple

Majority not practicing mid-day Kriyas on regular basis

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Inspirational quote

Reminder

Smiley face response

Sent everyday at 12pm

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• Motivation and inspiration

• Authority of the GuruQuote

• Habit trigger

• Give permissionReminder

• Accountability

• Social supportSmiley Face

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This SMS intervention will help kriyabans increase weekly frequency of mid-day 6 Kriya practice

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0.92

6.17

0

1

2

3

4

5

6

7

Before Intervention During Intervention

Average Weekly Frequency of 6 Kriya Practice

• 10 / 12 Kriyabans

practiced all 6-7

days during

intervention!

• Non SRF-Member

only increased from

2 to 3

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92% 92%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Motivated by text messages Enjoyed Receiving the Text Messages

% of Participants

Strongly Agree Somewhat Agree

• 92% of strongly

agreed that the texts

motivated them to

practice

• 92% strongly

agreed that they

enjoyed receiving

the quotes

• Non SRF-Member

felt she could not

“relate to the

quotes”

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100%

92%

0%

20%

40%

60%

80%

100%

120%

Plan to continue practice Would like to cotinue receiving SMS

% of Participants

Yes No

• 100% plan to

continue to practice

• 92% would like to

continue to receive

quotes

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“On Saturday I was feeling lousy and I didn’t want to meditate, but when I got the text message I sat down and did it.”

“One day I was about to sit down for a delicious lunch and suddenly I heard my phone go off! I had to stop my lunch and do the meditation.”

“The quotes were beautiful and inspiring.”

“It was so inspiring to be reminded with a text and also with an amazing quote. Each quote was so perfect and helpful. I wish I got one every day!”

“The quotes were a great motivator to get started on the meditations. I would love inspiring messages like these prior to all the meditations I do!”

“It gave me a reminder to think spiritually vs getting caught up in the world.”

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Accountability of sending the smiley face

Inspiration of the quotes

Obligation to the group as part of the study

Trigger to perform the practice

“Yes I loved sending the smiley face. It was very motivating. I had no hesitation to sit

down and do 6 Kriyas because it was simply my duty as part of this study. My ego

couldn’t get in the way so I really loved it!”

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Poll participants next week to measure frequency without SMS

92% want to continue in some fashion

Continue the program, but costs 5c/text message

75% participants willing to pay $2/month contribution