BLACK BOOK

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AN INTERNSHIP REPORT

ON

MARKETING EDUCATIONAL INSTITUTION,

A Case Study of Vijay Shekhar Academy.

VIJAY SHEKHAR ACADEMY

Coaching. Excelling. Leading.

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AN

INTERNSHIP REPORT

ON

MARKETING EDUCATIONAL INSTITUTION

A Case Study of Vijay Shekhar Academy

In partial fulfilment of requirement for the

Award of Degree of Bachelor of Management Studies

Submitted By:

KHAN NAHIN SALAUDDIN

(THIRD YEAR BMS)

Under the Guidance of

Mrs. Nidhi Chandorkar

BUNTS SANGHA’S

S.M. SHETTY COLLEGE OF SCIENCE, COMMERCE AND MANAGEMENT STUDIES

POWAI - 400076

UNIVERSITY OF MUMBAI

2016-17

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CERTIFICATE

This is to certify that student Khan NahinSalauddinhas submitted the internship

work on “ON Marketing Educational InstitutionA Case Study of Vijay Shekhar

Academy” in the partial fulfilment of degree of BACHELOR OF

MANAGEMENT STUDIES under the guidance of Prof. NIDHI CHANDORKAR.

_______________________ ________________________ ___________________

Prof. Nidhi Chandorkar External Examiner Dr. Sridhara Shetty

(PROJECT GUIDE) (PRINCIPAL)

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DECLARATION

Address: Next to Hiranandani Gardens, opposite JalvayuVihar Mumbai,-78, Maharashtra.

Website: www.smshettyinstitute .org Tel no: 022-61327352

Email: college@smshettyinstitute.in Fax no: 022-61327304

I,Khan NahinSalauddinofS.M.Shetty College, Bachelors of Management Studies

Semester V, hereby declare that I have completed the internshipon “Marketing Educational

Institution,A Case Study of Vijay Shekhar Academy”

The information submitted is true and original to the best of my knowledge.

____________________________

SIGNATURE OF THE STUDENT

KHAN NAHIN SALAUDDIN

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ACKNOWLEDGEMENT

On the successful completion of any work would be incomplete without

mentioning the people who made it possible. I extend my heartily gratitude to all the

people who supported me during my project work.

First and foremost, I would like to express my deepest thanks to my guide Mrs.

Nidhi Chandorkar, Prof.. Department of Bachelor of Management Studies, for the

friendliness approach towards me and all the constant efforts, support, encouragement

and nevertheless providing me with the necessary informations. I thank for all her

suggestions and timely guidance and help for the completion of my project work and

providing me with the necessary requirements. I am highly indebted to her for taking

keen interest in my work, monitoring and providing guidance throughout the work.

I thank our beloved principal Dr.Sridhara Shetty for his unending support towards

my project work.

At last but not the least I would love to thank all my friends and the non teaching

staff who appreciated me for my work and motivated me and finally to God who made all

things possible.

NAHIN KHAN

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TABLE OF CONTENT

SR.

NO.

TOPIC PAGE

NO.

1 INTRODUCTION OF INDUSTRY 08

2 KEY COMPETITORS 14

3 REASON FOR SELECTING THE ORGANISATION 30

4 LEARNING OBJECTIVES 32

5 INTRODUCTION TO VIJAY SHEKHAR ACADEMY 33

6 OWNERSHIP 36

7 TYPE OF OWNERSHIP OF VIJAY SHEKHAR ACADEMY 40

8 ORGANIZATIONAL STRUCTURE 41

9 STRUCTURE OF THE ORGANISATION VSA 47

10 WORK CULTURE 48

11 COMPONENTS OF WORK CULTURE 51

12 WORKING CULTURE OF AN ORGANISATION 53

13 PRODUCT PORTFOLIO 55

14 JOB PROFILE 59

15 LOG BOOK SUMMARY 61

16 REPOERTING OFFICER AND HIS PROFILE 63

17 CONCLUSION 64

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INTRODUCTION TO INDUSTRY

Education in India is provided by the public sector as well as the private sector, with

control and funding coming from three levels: central, state, and local. Under various articles of

the Indian Constitution, free and compulsory education is provided as a fundamental right to

children between the ages of 6 and 14. The ratio of public schools to private schools in India is

7:5.

India has made progress in terms of increasing the education attendance rate and

expanding literacy to approximately three-quarters of the population in the 7–10 age groups, by

2011. India's improved education system is often cited as one of the main contributors to

its economic development. Much of the progress, especially in higher education and scientific

research, has been credited to various public institutions. While enrolment in higher

education has increased steadily over the past decade, reaching a Gross Enrolment Ratio of 24%

in 2013, there still remains a significant distance to catch up with tertiary education enrolment

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levels of developed nations, a challenge that will be necessary to overcome in order to continue

to reap a demographic dividend from India's comparatively young population.

At the primary and secondary level, India has a large private school system complementing the

government run schools, with 29% of students receiving private education in the 6 to 14 age

group. Certain post-secondary technical schools are also private. The private education market in

India had a revenue of US$450 million in 2008, but is projected to be a US$40 billion market.

As per the Annual Status of Education Report (ASER) 2012, 96.5% of all rural children between

the ages of 6-14 were enrolled in school. This is the fourth annual survey to report enrolment

above 96%. Another report from 2013 stated that there were 22.9 crore students enrolled in

different accredited urban and rural schools of India, from Class I to XII, representing an

increase of 23 lakh students over 2002 total enrolment, and a 19% increase in girl's enrolment.

While quantitatively India is inching closer to universal education, the quality of its education

has been questioned particularly in its government run school system. Some of the reasons for

the poor quality include absence of around 25% of teachers every day.States of India have

introduced tests and education assessment system to identify and improve such schools.

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It is important to clarify that while there are private schools in India, they are highly regulated in

terms of what they can teach, in what form they can operate (must be a non-profit to run any

accredited educational institution) and all other aspects of operation. Hence, the differentiation of

government schools and private schools can be misguiding.

In India's education system, a significant number of seats are reserved underaffirmative

action policies for the historically disadvantaged Scheduled Castes and Scheduled

Tribes and Other Backward Classes. In universities, colleges, and similar institutions affiliated to

the federal government, there is a maximum 50% of reservations applicable to these

disadvantaged groups, at the state level it can vary. Maharashtra had 73% reservation in 2014,

which is the highest percentage of reservations in India.

From a simple numbers perspective, education is one of the largest industries in America today.

This shouldn't be surprising -- currently as many as one out of every four Americans attends

some educational program, be it kindergarten, college or mid-career training. To cater to this

spectacular demand, the industry employs millions of people in teaching, counseling,

administration, and many other roles.

The teaching profession is the face of an education industry that fundamentally furthers the

common good of society. Education is the key for social advancement -- for breaking cycles of

poverty, creating prosperity, promoting peace, and many other things that give hope and meaning

to our experiences as individuals and members of society.  At the end of the day, it all starts with

a textbook and a teacher you love. 

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At the same time, teaching is sometimes perceived as an occupation lacking much glamour or

reward. Sometimes it is disparaged as a career for the unambitious.  Nothing could be further

from the truth, and yet there are drawbacks to pursuing a profession in which the investment of a

teacher's time and energy often far exceed the compensation he or she receives. In some

positions, teachers feel lucky to reach just a handful of students each year -- and the personal

rewards of igniting a young mind have to be enough to sustain a teacher in the face of poor pay,

budget cuts, disciplinary issues, and unsympathetic administrators.

Still, some say that for performative types, teaching is second only to acting -- you're always on

center-stage.  Unlike other industries, in which it's very difficult to get a foot in the door, all you

need to do to set yourself on this promising path is to seek out a college education and teaching

certification. There are plenty of jobs to go around.  Retiring baby-boomers are creating many

vacancies, and the growth of new types of institutions such as charter schools is creating

additional opportunities for aspiring teachers. 

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While teaching is the most common career path in education, it's really just the tip of the

iceberg. The industry closely reflects the economy at large, constantly keeping pace with new

skills and knowledge needed by growing sectors.  People with an interest in education are in high

demand to consult for educational institutions, to create, develop and market educational

products and services, and to invest in new educational ventures.  Want to test your creativity,

challenge yourself, and make a difference?  Look no farther. 

India holds an important place in the global education industry. The country has more than 1.4

million schools with over 227 million students enrolled and more than 36,000 higher education

institutes. India has one of the largest higher education systems in the world. However, there is

still a lot of potential for further development in the education system.

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India has become the second largest market for e-learning after the US. The sector is currently

pegged at US$ 2-3 billion, and is expected to touch US$ 40 billion by 2017. The distance

education market in India is expected to grow at a Compound Annual Growth Rate (CAGR) of

around 34 percent during 2013-14 to 2017-18. Moreover, the aim of the government to raise its

current gross enrolment ratio to 30 per cent by 2020 will also boost the growth of the distance

education in India.

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KEY COMPETITORS

BRILLIANCE CLASSES :

Brilliance classes was incorporated in 1992 by the founder directors Harish Mishra, Rakesh

Mishra and Pradeep Mishra. Brilliance classes are Academic leaders and Pioneers since 1992.

Leaders in coaching for School and College boards and Pioneers in Engineering/Medical

Entrance and Engineering Coaching.

Imparting remedial coaching to students, one on one as per individuals need.

Over 40 centers in and around Mumbai and Maharashtra coaching over 10,000 students per

year.Exhaustive test series with smart evaluation and analysis.

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Founders:

Harish Mishra Rakesh Mishra Pradeep Mishra

Mission

The fact remains that the progress of mankind depends upon constructive knowledge in all the

fields and aspects related to human life. Hence the need to impart best training and coaching has

to be explored in all its manifestations.

We are committed to contribute from our side in all possible ways towards providing students

with best of the facilities and services to take up any and every type of career of their choice. The

thought of giving opportunity to students from weakest class of society has resulted in a most

reasonable fee structure for the courses offered.

The joy of accomplishment is derived from the belief of being able to bring out the best inside

each student through proper training and enabling them to face life in future positively, with

radiant confidence.

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Vision

The immediate goal is to spread out throughout Mumbai and entire Maharashtra State by the

year 2017.The aim today is to form a network of quality Institutes throughout India providing

variety of courses and become the leading Educational Institute in the country by the year 2020.

The Brilliance family works with a vision of becoming the biggest Educational Institute in the

World by the year 2025.

We intent to set up many streams in education & technology, which will be accessible to lacs of

students in future. Steps are already taken to launch Colleges and Institutions imparting top class

training in professional courses like Medicines, Engineering, Pharmacy, and Management the

final frontier.

Mahesh Tutorials :

Mahesh Tutorials Lakshya offers coaching for 11th and 12th Standard students. It also prepares

them for entrance exams like JEE Main/CET (Engineering Entrance), JEE Advanced (IIT

Entrance) and Medical Entrance.

With experienced faculty, result-oriented content and intensive test-series (Boards + IIT JEE

Main / Advanced / Medical Entrance) Mahesh Tutorials Lakshya aims to create a profound

impact on students' learning and achievements in the field of Science.

Objectives of the Course:

Mahesh Tutorials Lakshya has created tailored courses for students who aspire to get into IIT or

any other prestigious Engineering or Medical college in India. The course aims to guide students

to understand the concepts and their applications in detail. Intensive testing results in high scores

in competitive exams.

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Teaching Methodology:

At Mahesh Tutorials Lakshya, teachers adopt flipped classroom teaching, using a learning

management system. This methodology ensures better comprehension, higher retention and

application of concepts. All students are provided tablets to view recorded lectures of modules as

per the time table circulated by the teacher and answer MCQ tests at their home. The teacher

then covers the same topic in class, thus ensuring a higher level of interaction and knowledge

flow. At the end of each class, the teacher releases one or more MCQ tests through the teacher

app to the students. This results in better retention. Teachers monitor all student activity and

performance on the Learning Management System, enabling a more personalized learning.

Founder chairman: Mahesh Shetty

Products offered:

Standards 11th & 12th PCM + JEE Main/CET

Standards 11th & 12th PCMB + JEE Main/CET + Medical Entrance

Standards 11th & 12th PCM + JEE Main/CET + JEE Advanced

Standards 11th & 12th PCB + Medical Entrance

Standards 9th and 10th Foundation Course.

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Nayak tutorials :

We are one of the leading education service institution, rendering educational coaching across

Maharashtra and Gujarat. We provide a wide range of services from coaching to training, in the

field of education, through a dedicated effort of professionals, devoted to ensuring success and

growth of students. We have been catering to the educational coaching needs of school and

college students since the year 2000. Today, we have a strong presence with 75 coaching centers,

supported by over 500 well educated & experienced tutors. We have grown to coaching around

15,000 students every year over the last decade, and have shaped the future of more than 85,000

alumni.

We diversified into pre-school and day-care services, through GaallopingMindss. Here, we have

designed age appropriate learning programs, implemented through a progressive teaching

method. We ensure a home away from home.

We got into the HR activity by starting 'I Believe HR Solutions'. Our focus has been on middle

and senior management talent needs. We recruit across various industry segments for

multinational corporations as well as leading Indian business houses. Over the years, we have

helped shape the careers of many professionals and have partnered with many companies to set

up and staff their operations.

We had started NYKS foundation with the basic objective of extending support to the lesser

privileged section of the society. The vision of the foundation is to empower those who are

deprived of the basic happiness in life.

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HistoryofNayak tutorials:

Nayak’s Tutorials was started as a coaching institute in the year 2000, with an enthusiastic

initiative of our visionary MD, Mr. Manoj S. Nayak, along with the unbending support of his two

brothers, Mr. Vinod S. Nayak and Mr. Deepak S. Nayak in Mulund, a suburb in northeastern

Mumbai. Mr. Manoj S. Nayak has been in the industry for the past 20 years being a mentor and

an inspiration to thousands of students. Nayak’s Tutorials was started with the objective of

helping students maximize their academic potential in the increasingly competitive environment.

From a batch of 50 students, the institution has grown to more than 15000 students, thanks to the

allegiance of the three brothers and an extremely supportive team of professional teachers. This

group of enthusiastic professionals, out of their dedication for the Nayak brothers, wished to be

associated with them to achieve their entrepreneurial aspirations. Their passion for teaching

helped students achieve unprecedented success, year after year, and helped Nayak’s Tutorials

establish its presence across Mumbai and Maharashtra.

After molding lives of thousands of students in Maharashtra, Nayak’s Tutorials ventured further

to bring advantage to the students of Gujarat by establishing two centers in Vadodara and one

center at Surat.

Founder:VinodNayak.

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Vision:

To become the Number One Institute in India for Guiding and Coaching Students for being

Successful in Academic as well as in Competitive Examinations.

Mission:

To Enable Students to Develop Confidence, Reinforce Ideas and become Intellectually Alive.

Strategy:

o Diversified Portfolio: Nayak’s Tutorials has adapted to the changing needs of time and

has ventured into establishing its leadership in various market segments to needfully cater

to its clients.

o Leveraging Nayak's Brand: On account of its consistent focus on customer satisfaction,

Nayak’s Tutorials has constantly striven towards enhancing its efficiency and

maintaining the repute of the brand.

o Superior Execution: Every activity at Nayak’s Tutorials is meticulously planned and

executed with excellent finesse, thanks to its stalwart team of executives, who have never

failed to manifest their allegiance towards the organization.

o Excellent Quality: At Nayak’s Tutorials, emphasis has always been laid on the provision

of excellent quality to the clients and measures are recurrently taken to adhere to this

motto.

o No Franchise Model: To ensure that the root ideologies of Nayak’s Tutorials are

unvaryingly applied everywhere, the various coaching centers of the organization are self

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run. To ensure that the quality is maintained uniformly at all the centers, the managerial

staff at each of these centers are trained suitably to adapt themselves to the set pattern.

Rao IIT Academy :

Rao IIT Academy has been established at Kota by a Research Scientist, a Technocrat -turned -

outstanding teacher Dr. B.V. Rao, M.SC., M.S.(IIT Madras), Ph.D.(IIT Delhi) who has carved

the careers of thousands of students for over two decades by enabling them to take berth in

various IITs so far and has proved to be an undisputed leader in the field of education. Rested on

the strong pillars of commitment, excellence, perfection and innovation that are depicted by the

four wings in the logo of the Institute, he has laid a strong foundation of the Rao IIT Academy.

The Institute is the enlargement of his vision to further display the best of his teaching ability and

rich experience to strive and enable his students to make their cherished dreams a breathtaking

reality and shape the destiny of students as IITians.

The institute is accomplished by a team of highly experienced and fully dedicated faculty with a

Commitment to promote Excellence and Perfection in teaching and enhance the Success of every

JEE Aspirant.

The academy is fully loaded with rich ambience and state-of-the-art infrastructural facilities to

complement the teaching and to meet the requirements by providing a very congenial and

intellectually stimulating competitive environment that is suitable for shaping your aspirations

into reality and paving the way to Success. We firmly believe that the Success of our students is

our Success.

Founder: B.V.Rao.

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RAO’s Philosophy:

Rao IIT Academy has been established by Dr. B.V. Rao, M.Sc., M.S. (IIT Madras), Ph.D (IIT

Delhi) erstwhile technocrat and outstanding Professor of Chemistry. The seed he sowed in Kota,

has now grown into a tree, spreading all across the nation, ripening the fruit of knowledge and

wisdom.

Our philosophy lies on the core foundation of commitment, excellence, perfection and

innovation. We believe in quality, care and innovation and to achieve it, we have established an

efficient course planning and administration.

A team of highly experienced, passionate and fully dedicated faculty backs the institute; with a

Commitment to promote Excellence and Perfection in teaching and enhance the success of every

student who wants to follow his/her dream. We strongly believe that our true success, indeed,

lies in our students' success.

Product Portfolio:

Boards + JEE Mains

Boards + JEE Advanced

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Boards + Medical UG

AIIMS + NEET.

Sinhal Classes :

For students appearing for ICSE, CBSE, SSC&HSC Board Exams; Sinhal Classes provides the

MOST IDEAL coaching platform built on the Knowledge, Teaching Passion and Principles of

the founder Genius Prof. O. P. Sinhal; a legacy of passion for result oriented teaching. Built on

the values, Teaching Passion and Principles of Prof Sinhal; Sinhal Classes is a Professionally

Managed yet very Passionately driven coaching class for ICSE, CBSE, SSC & HSC Board

Exams, as well as Engineering & Medical Entrance Exams like JEE Main & Advanced , AIIMS,

AIPMT and CET.

We very well realize that the RESULTS of these examinations for every parent and students is

not just career defining; what your SON or DAUGHTER becomes is highly dependent on these

Results. Every student dreams and works very hard to score the highest possible in these

examinations and Fulfill their parent’s dream. Success in these exams brings great Honour and

sense of Fulfillment to parents. Every parents want to see their child SUCCESSFUL and we all

know it all begins with these examinations.

It’s with these sensibilities and realization that we at Sinhals have designed our coaching for

ICSE, CBSE, SSC & HSC Board Exams, as well as Engineering & Medical Entrance Exams like

JEE Main & Advanced , AIIMS, AIPMT and CET. Sinhal Classes is the Best Institute for

training students to “understand the concepts” instead of just “Mugging- UP”. We help you

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Understand BETTER, Work HARDER and most importantly, SinhalClassesHelps and Guides

you to Work SMARTER

When you know that the scores in the Board & Entrance Exams are career defining ones for your

child, why do you risk their Career by sending them to some average coaching class?Visit any of

our 15 Centres of Excellence and see what Sinhal Classes offers you compared to some average

coaching class ; Be BEST ADVICED: Collect our PROSPECTUS from the nearest CENTER &

Secure you child’s brightest future.

15 Centers Of Excellence 8 Specialized Courses Hundreds Of First Rankers 1 Trusted Institute.

Founder:

Product Offered:

Std. 9 & 10 ICSE.

Std. 9 & 10 CBSE.

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Std. 9 & 10 SSC.

SciMath IIT Foundation.

Std. 11 & 12 Boards.

Target IIT.

Target Engineering.

Target Medical.

Unorganized Coaching (Tutions):

It is also known as home tutoring.In-home tutoring is a form of tutoring that occurs in the home.

Tutoring is receiving guidance or instruction by a tutor. Most often the tutoring relates to an

academic subject or test preparation. This is in contrast to tutoring centers or tutoring provided

through after-school programs. The service most often involves one-on-one attention provided to

the pupil; otherwise, is called small group tuition, in which the tutor and a small number of

pupils gather at one of their homes for tutoring.

Benefits:

In home tutoring, services dispatch a qualified tutor directly to the client with no need to drive or

go anywhere. Children get an individualized program. Not a predetermined one that all children

of that age use, but one that is specifically designed for the child's unique needs. A tutor can

address any special needs and work to ensure that the pupil is getting help in those areas that

need the most attention.

Due to the class size, a pupil may keep his doubt within himself to avoid any embarrassment in

front of his classmates. Hence, a pupil would be more open towards his tutor than his school

teacher. In home-based tutoring, we do not need to drive or go anywhere. A tutor can address

any special needs and work to ensure that the pupil is getting help in those areas that need the

most attention. You can also set your goals and objectives, it improves oral capacity to recite in

class, develops capacity to think more with reasonable thoughts, and motivates myself when

taking the exams.

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Criticism:

With the large variety of tutoring companies, a prospective client should be careful when

choosing a company. Some companies use substandard tutors and with little regard to the actual

achievement of the pupil.

One way to ensure that the student receives the proper training is to get tutored by professionals

or students who have gone through the material thoroughly and know what they are doing.

Tutoring Agencies:

Tutoring agencies are commercial organisations, specializing in introducing tutors to students

requiring help in academic studies. Tutoring agencies exist largely due to the problems parents

and students face in finding a specialist who can help them with the study of one or more specific

subjects.

Some agencies contract directly with the client (usually parents) to provide service. The point of

contact is between the client and the agency. Tutoring agencies may charge tutors a commission

fee for assigning jobs to them. In India, Malaysia and Singapore, this fee would typically be a

half of the allocated job's monthly revenue to a tutor.

Jobs that are assigned for a short duration, for example in the case of last minute revision for an

exam, may carry a lesser fee of around a quarter of the job's monthly revenue to a tutor. Some

tutoring agencies do not charge commission fees for jobs assigned to tutors or students.

Tutors:

There are both full-time and part-time tutors. Part-time tutors may be students who want to earn

extra money while they are still going to school, such as undergraduates of universities.A private

tutor is a private instructor who teaches a specific subject or skill to an individual student or

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small group of students. Such attention ideally allows the student to improve knowledge or skills

more rapidly than in a classroom setting.

Tutors are often privately hired and paid by the student, the student's family or an agency. Some

are used for remedial students or others needing special attention; some provide more advanced

material for exceptionally capable and highly motivated students, or in the context of

homeschooling. Tutoring can also occur when one adult helps another adult student to study a

specific course or subject that he/she is taking to get a better result.

Tutors may be self-employed. If the agency does not employ the tutors, then the agency is

remunerated by the tutor, who adds a fee to the amount that the client is charged each lesson, and

then passes the fees back to the agency weekly or monthly as required.

In Singapore, although tutor registration is generally free of charge, tutors will have to pay a

percentage of his or her first month's tuition fee, usually 60% to the tuition agency as

commission for referring them to students. Tutors will subsequently be paid the full month's

tuition fees by the customer (the parents), according to the pre-arranged agreement.

Student-to-student tutoring:

Sometimes, current students act as tutors to other students. Sometimes, a classroom setting is not

enough for a student to learn all of the material that they need to know in order to pass the test or

to go on to harder classes.

Academic tutoring from students at a higher grade level or experience in an academic setting

can help to encourage and strengthen a student so that they do not fall behind.

For students, helping other students will be beneficial because the students can check themselves

while they teach the lesson.

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Online tutoring:

Online tutoring is the process of tutoring in an online, virtual environment or networked

environment in which teachers and learners are separated by time and space. Online tutoring, as

a reflection of the diversity of the wider Internet, is practiced using many different approaches

and is addressed to distinct sets of users.

The distinctions are in online content and interface, as well as in tutoring and tutor-training

methodologies. Definitions associated with online tutoring vary widely, reflecting the ongoing

evolution of the technology, the refinement and variation in online learning methodology, and

the interactions of the organizations that deliver online tutoring services with the institutions,

individuals, and learners that employ the services. This form of Internet service is a classical

micropublishing situation.

Differences between online and face-to-face tutoring:

In both online and face-to-face tutoring, similarities lie in the areas of group dynamics, need for

roles within the group and design to encourage in-group interaction. Differences include the need

for more facilitation to help structure discussions, with group roles emerging more slowly in the

online setting.

There is a spectrum of intervention in online discussions from occasional guidance (assignment

assistance) to full-scale design and support of learning groups and tasks (instruction). The first of

these is known as tactical online tutoring and the second as strategic online tutoring.

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KEY COMPARISON

COMPARISON BETWEEN VIJAY SHEKHAR ACADEMY & BRILLIANCE CLASSES:

Vijay Shekhar Academy Basis of comparison Brilliance Classes

2005 Incorporated 1992

H.S.C in Science,

Engineering/Medical Entrance

Exam, Post Engineering

Entrance exams(GATE, PSU,

IES), JEE Main, NEET, Mh

CET.

Product Offered MHT-CET, JEE, IIT, AIPMT,

NEET, BITSAT

VIII, IX and X – SSC, ICSE

and CBSE Boards, All

Engineering coaching.

Lower Coaching fees Higher

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Private Ltd. Ownership Public Ltd.

REASON FOR SELECTING THE ORGANISATION

Student’s end:

o The objective of this project were mainly to study the functional activities of marketing

department

o In an organization, you can make a bigger impact, so you can see the effect of your work

relatively quickly

o  Early responsibility and your initiative will be tested and you’ll be able to develop your

leadership, team working, time management and organizational skills.

o To understand the planning and management activities of marketing department

o Your contribution will be highly valued; we can dedicate our time to one of these areas

and offer enterprising ideas to improve the business.

Industrial end

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Consistency

A good recruitment and selection policy will also require that hiring managers use pre-

determined criteria at all stages of the recruitment process, thereby reducing the risk

of bias or discrimination.

It should be noted that treating everyone consistently does not always imply fairness. If a

candidate is at a disadvantage for any reason (i.e. has a disability), you may need to take

their individual circumstances into account, so they are given an equal opportunity to

present their case.

Legality

Privacy and equal opportunity legislation require that the recruitment process is

conducted in a fair and transparent manner. 

A candidate may have recourse to legal action if they feel they have been discriminated

against, so impartiality is not only the right thing to do.

Privacy laws also require that a candidate’s application is treated confidentially. Penalties

apply if breaches occur, so here as well, a good recruitment and selection policy helps to

protect the organization’s best interests.

Credibility

Some are placed by organizations wishing to build up a ‘talent pool’ or to simply to test

the waters and see what’s out there.

Transparency

By requiring transparent procedures at every step, the recruitment and selection policy

ensures that all stakeholders in the recruitment process (HR, department head, line

manager etc.) are able to follow the process and be confident of the outcome.

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LEARNING OBJECTIVES

This internship has been undertaken for accomplishing the following objectives

General Objectives

Marketing practices:

To understand the marketing practices of the company.

Communication skills:

To develop communication skills with internal as well as external environment of the

organization.

Team work:

To work collaboratively with group of people in order to achieve a goal.

Skill Development:

Operating office or computer equipment and organizing or analyzing data, records.

Specific Objective

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Growth

To understand and study the growth of the education industry.

Marketing Strategies:

To study the marketing strategies of the growing industry.

INTRODUCTION TO THE ORGANISATION

VIJAY SHEKHAR

Founder

Vijay Shekhar Academy is an Engineering coaching institute. We help our

students prepare for their college (University) exams & Post-Graduate Engineering

Entrances (GATE, PSU& IES).

We strongly believe your first two years of engineering help lay the foundation not just of

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your academic success, but also for the success in your future career. Accordingly, we

work with our students in a focused manner, ensuring they have a thorough grasp and

understanding of the core concepts, principles and their applications.

Established in 2005 with just 2 students, today we have the proud track record of

successfully coaching over 3000 engineering students, every year.

About Vijay Shekhar

Prof. Vijay Shekhar is renowned in the engineering educational circles as one of the

finest tutors in Applied Mathematics. Equipped with M.Sc. in Applied Mathematics from

lIT Mumbai, he has effectively put together one of the finest engineering coaching teams

in the city.

Experienced faculty from across India

Our expert faculty consists of teachers who have been alumni of some of the most

reputed research and engineering institutes, from across the nation. With all our tutors

having a minimum of 5 years of teaching experience, a student at Vijay Shekhars

Academy has access to the best academic and theoretical knowledge backed by practical

insights from the industry.

Mission

To nurture, mentor and guide the young engineers of tomorrow to fulfilling and satisfying

careers in the fields of their interest.

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To create a learning environment where the students finds focus, clarity and conceptual

understanding of the subject and is fully equipped to take on the challenges the various

examinations and competitions they face.

GENERAL INFORMATION

Registered Office: Mulund,

205, Takshashila Commercial Centre,

J. Nehru Road, Off R.H.B. Road,

Behind Bank of Baroda,

Mumbai 400 080.

Phone: 022-25672810 / 8097298204

Branches:

o Dombivli (E)

Office No.1, Patkar Bldg.,

3rd Floor, Beside Canara Bank,

Near Dombivli railway station,

Pin- 421 201.

o Dadar (E)

C/O: RamnarainRuia College

L Nappo Road, Matunga,

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Dadar East, 

Mumbai, Maharashtra 400 019

Website: www.vijayshekharacademy.com

OWNERSHIP

Ownership of property may be private, collective, or common, and the property may be

of objects, land/real estate or intellectual property. Determining ownership in law involves

determining who has certain rights and duties over the property. These rights and duties,

sometimes called a "bundle of rights", can be separated and held by different parties.

The process and mechanics of ownership are fairly complex: one can gain, transfer, and

lose ownership of property in a number of ways. To acquire property one can purchase it with

money, trade it for other property, win it in a bet, receive it as a gift, inherit it, find it, receive it

as damages, earn it by doing work or performing services, make it, or homestead it. One can

transfer or lose ownership of property by selling it for money, exchanging it for other property,

giving it as a gift, misplacing it, or having it stripped from one's ownership through legal means

such as eviction, foreclosure, seizure, or taking. Ownership is self-propagating in that the owner

of any property will also own the economic benefits of that property.

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Over the millennia, and across cultures what can be property and how it is regarded

culturally have varied widely. Ownership is the basis for many other concepts that form the

foundations of ancient and modern societies such as money, trade, debt, bankruptcy,

the criminality of theft, and private vs. public property. Ownership is the key building block in

the development of the capitalist socio-economic system. Adam Smith stated that one of the

sacred laws of justice was to guard a person's property and possessions.

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TYPES OF OWNERSHIP

1. Sole Proprietorship

A business owned and operated by a single individual and the most common form of

business structure in the U.S. The advantages with a sole proprietorship include ease and

cost of formation simply announcing you are in business and requesting any licenses and

permits you may need; use of profits since all profits from the business belong exclusively to

you, the owner; flexibility and control you make all the decisions and direct the entire

business operations; very little government regulations; secrecy; and ease of ending the

business. There are disadvantages, however, including unlimited liability all business debts

are personal debts, meaning you could lose everything you own if the business fails or loses

a major lawsuit; limited sources of financing based on your creditworthiness; limited skills

the sole proprietor really must be a “jack-of-all-trades,” part manager, marketer, accountant,

etc.; and limited lifespan the business ends when the owner dies.

2. Partnership

A business that is owned and operated by two or more people and the least used form

of business organization in the U.S. There are two basics forms of partnerships, general and

limited. In a general partnership, all partners have unlimited liability, while in a limited

partnership, at least one partner has liability limited only to his or her investment while at

least one other partner has full liability. Most states require a legal document called the

“Articles of Partnership” that delineates details about each partner’s investment and role in

the new company. The advantages of a partnership include ease of organization simply

creating the articles of partnership; combined knowledge and skills using the strengths of

each partner for better business decision-making; greater availability of financing; and very

little government regulations. There are disadvantages, however, including unlimited

liability all business debts are personal debts; reconciling partner disagreements and action

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each partner is responsible for the actions of all the others; sharing of profits all money

earned has to be shared and distributed to the partners per the articles of partnership; and

limited lifespan the partnership ends when a partner dies or withdraws.

3. Joint Hindu Family

The Joint Hindu Family Firm is the next non-corporate, group ownership form of

family business operative in India. It is governed by the Hindu Law. In the Hindu Law, there

are two schools: (i) Dayabhaga, which is applicable in Bengal and Assam; and (ii)

Mitakshara, which is applicable in the rest of India.The origin of the Joint Hindu Family

firm is to be found in the principles of inheritance under the second school i.e., Mitakshara

school of Hindu Law. Under this school, the property of a Joint Hindu Family is inherited by

a Hindu from his father, grandfather, and great grandfather is called ancestral property.Thus,

three successive generations in the male line (son, grandson, and great grandson) can

simultaneously inherit the ancestral property. This interest in inheritance is called

coparcenary interest and the members of the Joint Hindu Family. Hindu Undivided family

(HUF) Firm are called coparceners and the senior most as karta. In this group of

coparceners, however, the female members of the Joint Hindu Family are not included.It

should be carefully noted here that with the operation of the Hindu Succession Act, 1956,

the female relative of a deceased coparcener is eligible to receive only some share out of the

coparcenary interests of such a Coparcener.

4. Private Corporation

A business that is a legal entity created by the state whose assets and liabilities are

separate from its owners. While there are also public corporations who stock (and

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ownership) are traded on a public stock exchange most small businesses are (or at least start

as) private corporations. A private corporation is owned by a small group of people who are

typically involved in managing the business. Forming a corporation requires developing a

legal document called the “Articles of Incorporation” and submitting them to the state in

which the corporation wishes to reside. Advantages of a corporation include limited liability

an owner (stockholder) can only lose up to the amount s/he invested; unlimited lifespan a

corporation is charted to last forever unless its articles of incorporation state otherwise; great

sources of funding; and ease of transfer of ownership. Disadvantages include double

taxation the corporation, as a legal entity, must pay taxes, and then shareholders also pay

taxes on any dividends received.

Two other types of ownership of interest to entrepreneurs include:

S Corporation:

A form of ownership that is the best of both partnerships and corporations. Owners

have limited liability, greater credibility (for obtaining financing), and no double taxation as

all profits pass directly to the owners and the corporation pays no taxes. There are, however,

restrictions on the number and type of shareholders.

Limited Liability Company (LLC):

A form of ownership growing in popularity in the U.S. that provides limited liability

and is taxed as a partnership or sole proprietorship (depending on the number of members).

This type of business formation formed by submitting articles of organization to the state in

which the company resides is growing rapidly because it is flexible, simple to run, and does

not require all the paperwork of corporations.

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TYPE OF OWNERSHIP OF VIJAY SHEKHAR’SACADEMY

Type: Private

Industry: Education

Founded: 2005

Founder: Prof. Vijay Shekhar

Headquarters: Mulund

Key People: Prof. Vijay Shekhar, Sumita Sarkar (HR)

Owner: Vijay Shekhar

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STRUCTURE OF THE ORGANISATION

Structure of the organisation refers to how the workers within a business are organised

and how they relate to each other.

Types of Organisational Structures

1. Line Organisational Structure:

A line organisation has only direct, vertical relationships between different levels in the

firm. There are only line departments-departments directly involved in accomplishing the

primary goal of the organisation. For example, in a typical firm, line departments include

production and marketing. In a line organisation authority follows the chain of command.

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2. Functional Structure

Functional structure is set up so that each portion of the organization is grouped

according to its purpose.

In this type of organization, for example, there may be a marketing department, a sales

department and a production department. The functional structure works very well for small

businesses in which each department can rely on the talent and knowledge of its workers and

support itself. However, one of the drawbacks to a functional structure is that the coordination

and communication between departments can be restricted by the organizational boundaries of

having the various departments working separately.

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3. Divisional Structure

Divisional structure typically is used in larger companies that operate in a wide

geographic area or that have separate smaller organizations within the umbrella group to cover

different types of products or market areas. For example, the now-defunct Tecumseh Products

Company was organized divisionally--with a small engine division, a compressor division, a

parts division and divisions for each geographic area to handle specific needs. The benefit of this

structure is that needs can be met more rapidly and more specifically; however, communication

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is inhibited because employees in different divisions are not working together. Divisional

structure is costly because of its size and scope. Small businesses can use a divisional structure

on a smaller scale, having different offices in different parts of the city, for example, or assigning

different sales teams to handle different geographic areas.

4. Matrix

The fourth main type of organizational structure, called the matrix structure, is a hybrid

of divisional and functional structure.

Typically used in large multinational companies, the matrix structure allows for the benefits of

functional and divisional structures to exist in one organization. This can create power struggles

because most areas of the company will have a dual management--a functional manager and a

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product or divisional manager working at the same level and covering some of the same

managerial territory.

5. Flatarchy

While large businesses have traditionally followed tall structure, it’s becoming

increasingly common to see flatarchies in smaller businesses and new startups. “Unlike the

traditional hierarchy which typically sees one-way communication and everyone at the top with

all the information and power, a ‘flatter’ structure seeks to open up the lines of communication

and collaboration while removing layers within the organization,” writes author Jacob Morgan.

This flatarchy structure essentially removes unnecessary levels and spreads power across

multiple positions. This leads to better decision-making, but can also be confusing and

cumbersome when everyone doesn’t agree. In other words, it comes with pros and cons just like

the other structures.

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The Informal Organisation:

An informal organisation is the set of evolving relationships and patterns of human

interaction within an organisation which are not officially presented. Alongside the formal

organisation, an informal organisation structure exists which consists of informal relationships

created not by officially designated managers but by organisational members at every level.

Since managers cannot avoid these informal relationships, they must be trained to cope with it

The informal organisation has the following characteristics:

Its members are joined together to satisfy their personal needs (needs for affiliation, friendship

etc.)

It is continuously changing. The informal organisation is dynamic.

It involves members from various organisational levels.

It is affected by relationship outside the firm.

It has a pecking order: certain people are assigned greater importance than others by the informal

group.

Even though an informal organisational structure does not have its own formal organisational

chart, it has its own chain of command

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STRUCTURE OF THE ORGANISATION

VIJAY SHEKHAR ACADEMY

Prof. Vijay Shekhar (CEO) is renowned in the engineering educational circles as one of

the finest tutors in Applied Mathematics. Equipped with M.Sc. in Applied Mathematics from lIT

Mumbai, he has effectively put together one of the finest engineering coaching teams in the city.

After CEO, there comes Ms. Anuradha who is the manager of the organization. The manager

supervise all the functions of Marketing department and Finance department. Marketing

department sees all the marketing activities of the organization and same is about the Finance

department who sees and supervise about the financial issues of the organization. The HR. Ms

Sumita Sarkar is the one who recruits the best and skilled full people as per the requirement of the

organization and it also supervise the functions of the DTP (Desk Top Publishing).

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CEOMANAGER MARKETINGFINANCEHRDTP

WORK CULTURE

Work culture is a topic that many of us are familiar with, mostly because we work and

we more often than not do this with other people. The type of organization, the staff, the

principles, policies and values of the work place all make organizational culture what it is. So

what type of work culture do you work in? What type works better than others? There is a large

variety of organizational cultures that materialize in different environments; some occur au

natural and some are implemented by the higher-ups in the company. Workplace ethos silently

(and sometimes not-so-silently) guide employees on how to behave amongst each other, with

customers and with management.

Types of work culture

o Normative Culture

This is your everyday corporate workplace. Normative culture is very cut and dry, following

strict regulations and guidelines that uphold the policies of the organization. Employees rarely

deviate from their specific job role, break rules or do anything other than what is asked of them.

These type of organizations run a tight ship and are not suited for every type of employee. Know

anything about The Carrot, The Whip or The Plant? These are object-oriented approaches to

motivating your employees. Learn more about these techniques and others in  Motivating

Employees.

o Traditional Culture

This is the old-fashioned approach to the corporate environment. A traditional corporate culture

relies on clearly defined roles and relationships between workers. Typically, there is a clear chain

of command. Orders are given from the top and then implemented without much room for

deviation or disagreement. In these types of organizations, procedures are normally standardized

and strictly enforced. While this type of culture may sound unwelcoming or unreasonable, it does

have its place. For industries or companies that have well-established, tried-and-true methods for

conducting business, a traditional culture may actually be the most effective.

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o High Skilled Culture

The name "highly skilled" for a business culture is not to say that other types of corporate cultures

do not have highly skilled teams. In organizations with a highly skilled culture, sometimes

referred to as a "baseball team" culture, what's prized and focused on is recruiting the top talent --

people who can get results that directly impact the bottom line. This is common in fields in which

high-risk operations are the norm, such as financial speculation. Normally, these companies are

doing whatever they can to stay ahead of the competition, and part of this is trying to lure big

industry names to their businesses. The nature of this type of corporate culture involves constant,

revolving-door type change and a high turnover rate.

o Innovative Culture

An innovative corporate culture in many ways is the opposite of a traditional one. In this situation,

creative initiative and deviation from standard procedure are encouraged among the workers. The

hope is that increased leeway, and the permission to take risks and to experiment, will result in

creative breakthroughs on the part of the staff. This type of atmosphere is inherently risky because

some experimentation will inevitably fail, and the absence of standard procedure could end up

wasting enormous amounts of time and resources. Firms that attempt this type of culture must

address the question of whether or not the risk gets paid for by the occasional breakthrough.

o Social Culture

A social corporate culture draws its strength from collaborative efforts, teamwork,and healthy,

trusting relationships among the staff. A social corporate culture often emphasizes taking care of

workers. This kind of philosophy holds that it's worthwhile to pay employees a bit more than

usual, to recognize and reward accomplishments, and to encourage participation from everyone.

This kind of company wants to nurture and develop loyal and skilled team members over time,

rather than booting anyone who seems under-qualified. Social businesses are often held together

by a sense of meaning, identity and pride that employees derive from their jobs.

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o Academy Culture

The name says it all. Academy culture depends on employees who are highly skilled, studious

and welcome further training and advancement. This type of work place environment thrives off

of intense training for employees being brought on board and ongoing training for the

employees already there. Organizations that choose to follow this culture are very particular

about who they hire, their existing skill sets and their willingness to learn and grow. This format

of management keeps turn-over rates low and the employees eager to do their job to the best of

their ability. Many hospitals, universities and other educational institutions rely on academy

culture to stay up to date on the newest information and technology.

o Club Culture

Organizations following a club culture are very particular about the employees they recruit. The

individuals are hired as per their specialization, educational qualification and interests. Each one

does what he is best at. The high potential employees are promoted suitably and appraisals are a

regular feature of such a culture.

Creating an Open Culture

While work cultures are different in each organization, it is important that leaders focus within

their teams to create a culture that is as open, engaging and high performing as possible.

Excellent communication skills will underpin all actions. Communication should be transparent

and frequent enough to motivate, inform and inspire employees.  By being aware of your current

organizational culture you can identify areas you would like to improve and influence change

within your team.  Communicating to employees the reality of your organizational culture (the

good, the bad and the ugly) will build trust and inspire greater dialogue on how to engage all

employees.

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COMPONENTS OF WORK CULTURE

There are 6 components of a Great Corporate Culture:

Vision and Mission

Values

Practices

People

Narrative

Place

1. Vision and Mission

A great culture starts with a vision or mission statement. These simple turns of phrase guide a

company’s values and provide it with purpose. That purpose, in turn, orients every decision

employees make. When they are deeply authentic and prominently displayed, good vision

statements can even help orient customers, suppliers, and other stakeholders. Nonprofits often

excel at having compelling, simple vision statements.

2. Values

A company's values are the core of its culture. According to Coleman, “While a vision articulates

a company's purpose, values offer a set of guidelines on the behaviors and mindsets needed to

achieve that vision.”

3. Practices

Values are of little importance unless they are enshrined in a company’s practices. If an

organization professes, “people are our greatest asset,” it should also be ready to invest in people

in visible ways.

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4. People

No company can build a coherent culture without people who either share its core values or

possess the willingness and ability to embrace those values. That’s why the greatest firms in the

world also have some of the most stringent recruiting policies.

5. Narrative

Any organization has a unique history — a unique story. And the ability to unearth that history

and craft it into a narrative is a core element of culture creation.

6. Place

Whether geography, architecture, or aesthetic design, place impacts the values and behaviors of

people in a workplace.

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WORKING CULTURE IN AN ORGANISATION

Communication:

1. Formal Communication:

Such a communication is that which is associated with the formal organisation structure

and the official status or the position of the communicator and the receiver. It travels

through the formal channels officially recognised positions in the organisation chart.

Formal communication is mostly in black and white

Thus, it is a deliberate attempt to regulate the flow of communication so as to ensure that

information flows smoothly, accurately and timely. Formal communication is a deliberate

attempt to regulate the flow of communication so as to ensure that information flows

smoothly, accurately and timely. We frequently come across the phrase ‘through proper

channel’. It emphasizes the essence of formal channel of communication. For example,

when the General Manager issues instructions (because of his senior position in the

organization), it is formal communication.

2. Informal Communication:

Informal communication is also known as ‘Grapevine’. It is free from all sorts of

formalities because it is used on informal relationships between the parties, such as

friendship, membership in the same club or association Persons at the executive levels

also use informal communication when they find it difficult to collect information from

the workers. Such communication includes comments, suggestions etc. It may be

conveyed by a simple glance, gesture, smile or mere silence. Managers and executives

also favour the growth and development of informal network of communication off

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Dress Code:

The dress code of our organization was formals. From Monday to Thursday employees

have to be dressed Formals and on Friday casuals were allowed. Remaining two days of

the week i.e., Saturday and Sunday was holiday for interns.

A step down from business formal, business professional clothing is still neat,

conservative, and traditional, if a little more loose when it comes to color or pattern.

Business professional is also sometimes called “traditional business.” Expect to present a

professional appearance every day, injecting personality into your outfits with your

accessories and color choices.

Dress Code for employees

For men

Casual pants and slacks, but never jeans unless stipulated as acceptable by HR., dark-

wash, straight-cut only.

Collared polos or crew-neck sweaters and pullovers. The majority of colors and patterns

are okay as long as they’re not a novelty pattern, such as a sports team logo.

For Women

Nicely fitted tops and blouses, although shirts should never be tight or revealing.

Slacks or skirts in more casual fabrics, such as cotton. If denim is permitted, dark-wash

Only. Avoid overly casual denim cuts, like cutoffs or flare jeans.

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Timings:

Office timing

o 7 days of a week: 10:00am to 09:00pm.

o Week off: Since it was an academy each employee was given a different day as

his/her week off for the uninterrupted, smooth and effective functioning of the

organisation.

My Working Time

12:00pm to 09:00pm

Break:

Breaks as per shifts

o 01:00pm to 02:00pm: People working from 10:00am to 07:00pm

o 04:00pm to 05:00pm: People working from 12:00pm to 09:00pm

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PRODUCT PORTFOLIO

(PRODUCTS OFFERED BY THE ORGANISATION)

Entrance Examination Coaching

o GATE (Graduate Aptitude Test in Engineering) : GATE (Graduate Aptitude Test in Engineering)

is an all India examination that gives you the winning edge in a highly competitive engineering

job market. The last few years have seen engineering job market lose its sheen, and most

graduates end up with jobs that are not up to their expectations.

This competitive exam, conducted jointly by IIT's and IISc, assesses the candidate's

understanding of the core engineering concepts and ability to apply the same in the real world. If

a student makes the necessary efforts to strive for the high scores, GATE can be his / her

gateway to an exciting future career.

o Indian Engineering Services (IES) : The Engineering Services Exam or IES 2015 is an entrance

exam to be taken by graduate engineers who want to work under the Government of India to

manage a large segment of public sector economy such as - Power, Telecommunications,

Railroads, Public works, etc.

The competitive examination is conducted by Union Public Services Commission (UPSC) for

recruitment to the Indian Engineering Services (IES). The examination consists of a written

examination followed by an interview or personality test.

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o MHT-CET : The MHT-CET or Common Entrance Test is an annual entrance exam conducted by

the Government of Maharashtra. It is conducted by the Directorate of Technical Education. The

Degree courses of the following streams are mainly accounted for in this entrance exam:

Health Sciences

Pharmacy

Earlier the test scores were also used for admissions to engineering degree courses. The test is

conducted in offline mode, however online practice tests are also available

o NEET (National Eligibility cum Entrance Test) :The National Eligibility cum Entrance

Test or NEET-UG is a entrance examination in India, for students who wish to study any

graduate medical course (MBBS), dental course (BDS) or postgraduate course (MD / MS) in

government or private medical colleges in India. NEET-UG (Undergraduate), for MBBS and

BDS courses, will be conducted by the Central Board of Secondary Education (CBSE).

o JEE-Main : Joint Entrance Examination (JEE) is an all India common engineering entrance

examination of objective pattern which is conducted for admission in various engineering

colleges and courses all over the country. It is regarded internationally as one of the most

challenging engineering admission tests.

JEE-Main exam is for admission to National Institutes of Technology (NITs), Indian Institutes of

Information Technology (IIITs), and Centrally Funded Technical Institutes (CFTIs). Only the

students selected in JEE Mains are eligible for appearing in JEE Advanced. Over 200,000

students are selected each year.

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Engineering Academic Coaching

o SEM 1 :

Applied Mathematics-1

Applied Physics-I

Applied Chemistry –I

Engineering Mechanics.

Basic Electrical Engineering.

o SEM 2 :

Applied Mathematics-2

Applied Physics-2

Applied Chemistry –2

Engineering Drawing.

Structured Programming Approach.

o SEM 3 (Only Maths).

o SEM 4 (Only Maths).

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HSC in Science

JOB PROFILE

Job profile and departmental profile:

Intern as a marketing executive under the guidance ofSumita sarkar (HR) and Mr. Ashish

Jagasia(Sr. Marketing Executive).

Under the guidance of Ms. Sumita sarkar and Mr. Ashish Jagasia, I have performed all the

duties asigned by them with the goal of eventually becoming a manager.

Responsibilities:

1. Obeying rules and regulations as per the code of conduct of the organization.

2. Work with the motive to achieve a desired goal.

3. Not to misuse the confidential information acquired while in service.

4. Evaluate work output.

5. Adhere to guidelines of formal written training program.

6. Work with an intension to gain perspective.

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Work Done:

I worked as a Marketing executive, which included:

Interacting with parents of the students on field.

Doing paper work.

Data entry.

Calling for follow ups of enquires.

Field work.

Timings:

The official working time in the organization is from 10:00am to 09.00pm.

My week off was on Friday.

I was working from 12:00pm to 09:00pm.

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LOG BOOK SUMMARY

I have done internship in Vijay Shekhar Academy

The internship was from 22nd May till 30th August 2016

I was working as a marketing executive in Vijay Shekhar Academy.

Given below is the summary of the work done

01 st May 2016

On that day I was called in the head office of Vijay Shekhar Academy which is in Mulund for an

interview.

In interview my HR (Sumita Sarkar) asked me to tell something about myself.

Then the next question was reason for selecting Vijay Shekhar Academy for internship.

And then after that she gave me a brief knowledge about the orgainisation.

At the end she appointed me as a marketing executive.

02 nd May 2016

On that day my HR told me about the academy and the management hierarchy and also

introduced me with the team members. She also told me about my job profile and working hours

in detail.

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03 rd May 2016 to25 th May 2016

In this duration I was trained by Mr. Ashish Jagasia (Sr. Marketing Executive). He trained me to

deal with the parents on field and how to do follow ups.

26 th May 2016 to 29 th August 2016

In this duration, I was working as a marketing executive and my job responsibilities were:

To make house calls and meet parents or students.

To tell them about Vijay Shekhar Academy’s strategy of how they deal with their

students and how they work for the betterment of their students.

To present fee structure to the parents/students.

To convince parents and students for enrolment.

To handle enrolment procedure of students if they are convinced.

To follow up with the parents/students.

To fix parents appointment withProf. Vijay Shekhar.

30 th August 2016

Was the last day of my internship, I was told to present the PPT of what i have learned while

doing the internship & how it work.

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REPORTING OFFICER AND HIS PROFILE

o Ms. Sumita Sarkar(HR)

o Mr. Ashish Jagasia (Sr. Marketing Executive.)

Vijay Shekhar Academy, Mulund (West).

Top Skills

4

Team Management

Business Planning

New Business Development

Customer Relations

Team Building

Relationship Management

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CONCLUSION

Vijay Shekhar Academy is an educational institute. It deals with nurturing young talents

and showing them right path so that they can achieve high standards in their life. Being directly

involved with marketing department I had a lot to learn and experience. Here our main job was

concept selling, dealing with which was more challenging; but all the staff members, my seniors

and all my colleagues were extremely helpful. Currently with 2 branches they are educating

junior college and engineering students. There future plan is to educate PG students as well and

open few more branches. I had a great time working with the institute. The main part that I

enjoyed the most was its working environment. It was full of discipline and enthusiasm.

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