naiscorp mobile ads
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TRANSCRIPT
S O C B A Y M O B I L E
A D S We’ll take you to The Next Frontier of Marketing
z
WHY BUSINESS NEED MOBILE MARKETING ? 1 Brief on Socbay Mobile Ads
2 Why go mobile marketing NOW
3 What we offer?
4 Success stories
B R I E F A B O U T
S O C B A Y
A D S
DEFINITION SocbayAds is an interactive advertising services on mobile that allow
marketers to create an effective and innovative marketing tactics with
direct contact to potential customers.
SocbayAds is an appropriate choice
• Low-cost advertising channel
• Direct contact to customers
• User-database ready to use
• Interactive with your customers
anytime, anywhere
• Coordinate with other advertsing
channels
Mobile Portal
In-app Advertising
Mobile Mobile
Interactive
Mobile App
Mobile Game
ABOUT US SocbayAds is a fully owned subsidary of Naiscorp – an Innovative technology
company, which one turned down an acquisition offer from Google. Naiscorp
has been invested by two leading Venture capitals including IDGVV and
Softbank China & India Holdings and has been selected as the winner of the
Top 50 Innovation & Technology SME by infoDev (A global grant program
managed by WorldBank)
OUR POSITION
SOCBAY MOBILE
ADS HERE
Socbay Ads provide mobile platforms & solutions for agencies or advertisers to market their products, services, brands to customers
Advertisers Agencies Enablers
Mobile publisher Carriers Customers
We’re proud of having Great Partnes & Clients
YOU
W H Y
G O M O B I L E N O W
M A R K E T A N A L Y S I S
38%
62%
Internet access via mobile phone in Vietnam
Yes
No
At the end of 2011, 40 out of 100 persons have at lease once access internet via their phone.
Source: Cimigo NetCitizens
Internet access via mobile phone by age
Among them, people ranged from 15- 34 years old took the largest share
Source: TNS Mobile Life 2012
DEVICE OWNERSHIP
Source: TNS Mobile Life 2012
VIETNAMESE MOBILE USERS ACTIVITIES
96% 89% 87%
71% 80%
84% 82%
0%
20%
40%
60%
80%
100%
120%
Home
Work
On the go
In the store
Restaurant
M O B I L E U S E R S U S E T H E I R D E V I C E S
A N Y T I M E , A N Y W H E R E …
W h at S O C B AYA D S
O F F E R
What is it? Develop your brand customized mobile application featured
APPERTISING
Benefits:
• Capturing your potential tech-savvy customers
• A great additional marketing channel
• Utilize on customers using smartphone without lots of marketing efforts
• Bring more creativity to print & outdoor ads
CHECK OUR FEATURED SOLUTIONS IN THE NEXT SLIDES
QR CODE
MORE PERSONAL, MORE DOMINANT
Push your phone into the
corresponding position and see what
will happen now.
* Caution: Adjust the speaker volume
just right.
Benefits: • Drive traffic to your marketing channels
• Solid base for you to go mobile with
We’ve developed this http://honda.com.vn/products/waversx/wap/
Go to that mobile site on your phone to see how amazing it is
MOBILE SITE
Augmented Reality is the advanced technology which enables customers to
interact with your print ads, outdoor ads or anything you want via their
smartphones.
See this video to figure out tremendous benefits using AR and the great thing is that Socbay Mobile Ads can do more than this
AUGMENTED REALITY
ADS ON OUR COMMUNITIES
Hi, I am Socbay iMedia!
The most favourite mobile application in Vietnam!
19.000.000++ downloads (Up to June/2011)
4.000.000++ users
135.000 online users at one time
3.200.000++ visits / day
13++ services
By Age
< 18
18-25
> 25
By Gender
Male
Female
By City
Ha Noi
Ho ChiMinh
0,00
2,00
4,00
6,00
8,00
10,00
12,00
14,00
16,00
18,00
20,00
Q2-2011 Q3-2011 Q4-2011 Q1-2012
Mill
ion
Download
ActiveUser
Max CCU
Visit/day
DEMOGRAPHIC
Real-time-based, easy to keep track, measure, exportable tracking system Another great thing is users information can be collected for further sales & marketing efforts
TRACKING SYSTEMS
Top banner Bottom banner Banner in article Banner in player
AD FORMAT JPG/PNG file
13KB – 320x80 px
PRICING MODEL CPC : 1.000 VND
CPM: 8.000 VND
CPD : Exclusive: 10.000.000 VND/week
Share 3: 4.000.000 VND/week
BANNER ADS
What it is? A box services featured on Socbay iMedia menu with amazing way to feature your
brand on an 6 million mobile users community, to inform, engage and interact
with your potential customers.
Fee 10.000.000 VND for initial set up including database syncs fee.
Recurring cost: 6.000.000 VND/week or 50 VND/view
BRANDING BOX
Build up interactive application
Build up integral interactive script in
Socbay iMedia and Socbay Wap to
deliver messages from advertisers to
customers in the most user-friendly and
attractive way
• Result predict
• SMS Voting
• Reversed
auction
• Photo, singing contest
• Mini games
INTERACTIVE GAME
Market research via survey done by users. By using this service,
advertisers can get direct contact with a database of more than 3
millions persons ranged from 15 to 35 years old
Survey takers information (email, phone number) are collected for
further uses.
Price model: CPA 10.000 VND
MARKET RESEARCH
DISPLAY ADS AGENCY (Banner, Text)
Traditional display ads but in
mobile channel, 7 times
bigger the success of the
campaign since it can grab
much more attention in a smaller
display space (screen size)
We provide mobile display ads with a big mobile site network which have 192
millions visitor and 512 millions pageviews.
AD format : JPG/PNG file Banner dimension: 120x20, 168x28, 300x50
Price model: CPC: 5,000 VND CPM: 10,000,000 VND
QUOTATION CATEGORY AD FORM PRICE MODEL PRICE (VND)
APPERTISING Mobile Game Campaign Call us
Mobile Application Campaign Call us
SOCBAY iMEDIA ADS
Banner Ads
CPC CPM CPD (exclusive) CPD (share 3)
1,000 8,000
10,000,000/week 4,000,000/week
Branding Box Installation fee Recurring fee
10,000,000 50/view
Interactive Game Campaign Call us
Market research CPA 10,000
PR Article Hot topic In-cate topic
2,000,000 1,000,000
DISPLAY ADS Banner Ads CPC CPM CPD
5,000 10,000 Call us
CASE STUDY HONDA CAMPAIGN - 12 CHARACTERISTICS ON SOCBAY IMEDIA
316.642 impressions
105.704 clicks which means 33,3% CTR !
(*)Contact us for other case studies
WANNA GO MOBILE? CONTACT US:
Ho Chi Minh Office
Toan Nguyen -HCMC Office Director
Email: [email protected] Mobile: (+84) 983190084 Phone: (+84) 8 35265352
Address: Naiscorp Rep. Office, floor1, No.1 Tran Khanh Du, Tan Dinh ward, district 1, HCM, Vietnam
Ha Noi Office
Trang Hoang - Channel manager
Email: [email protected] Mobile: (+84) 972175259 Phone: (+84) 4 37678458 (ext 106)
Address: Naiscorp Head Office, 101-B1 Nguyen Khanh Toan street, Cau Giay district, Hanoi, Vietnam
Singapore Office
Quy Tang - Singapore Office Director
Email: [email protected] Mobile: (+65) 97319807 Phone: (+65) 97319807
Address: Naiscorp International, 10 Anson Road #26-04 International Plaza, Singapore 079903