nakedbiz madison spreenklerpres 2
TRANSCRIPT
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Listening. Monitoring. Learning.
DIY Social Media Seminar
July 22, 2009 | Madison, WI
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First, a little about you.
How many of you are...
• responsible for marketing and/or brand management?
• responsible for customer service and/or experience?
• developers?
• (or want to be) leaders in your organizations?
[email protected] spreenkler.com @spreenkler
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What is Spreenkler?
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How do we help companies?
Challenge organizations to be strategicallycreative about how they leverage social media.
• Listen
• Monitor
• Take Action
[email protected] spreenkler.com @spreenkler
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How do we help companies?
Research. Listen. Engage. Learn. Adjust.
• United Performing Arts Fund: $9 Million Annual Fundraising Campaign
• Diabetes Research Institute Foundation: Empower Kids With Diabetes
• Great Lakes Constructivist Consortium: Unite Charter Schools
• Regional Transit Authority: Educate Public On Transit Options
• Encyclopedia Britannica: Rebuild Brand With Families, Students
[email protected] spreenkler.com @spreenkler
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[email protected] spreenkler.com @spreenkler
Social Sites Social Sites Social Sites Social Sites
Site-SpecificTools
Site-SpecificTools
Site-SpecificTools
Multi-SiteTools
Multi-SiteTools
Campaign/Enterprise
Tools
Social Sites
Site-SpecificTools
Multi-SiteTools
Campaign/Enterprise
Level
BusinessProcessand/or
Custom
RAD
Listening, Reacting
Monitoring, Learning
Engaging, Measuring, Learning
Leading
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Every social site allows you to search.
Social site listening.
[email protected] spreenkler.com @spreenkler
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Every social site allows you to search.
Social site listening.
[email protected] spreenkler.com @spreenkler
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Every social site allows you to search.
Social site listening.
[email protected] spreenkler.com @spreenkler
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Every social site allows you to search.
Social site listening.
[email protected] spreenkler.com @spreenkler
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Every social site allows you to search.
Social site listening.
[email protected] spreenkler.com @spreenkler
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Find niche communities.
GoToWeb20.net
[email protected] spreenkler.com @spreenkler
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Site Specific Tools: Twitter1. Search.Twitter.com
2. Tweetdeck: Categorize Conversations [tweetdeck.com]
3. Twitt(url)y: Top Links [twitturly.com]
4. Twendz: Conversations and Sentiment [twendz.com]
5. Tweetburner: Track Links You Share [tweetburner.com]
6. Monitter: Real-Time Monitor And Widget [monitter.com]
Site Specific Tools: Facebook7. Lexicon: Searchable Database Of Wall Posts [facebook.com/lexicon]
Social site listening.
[email protected] spreenkler.com @spreenkler
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Search.Twitter.com
[email protected] spreenkler.com @spreenkler
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Search.Twitter.com
[email protected] spreenkler.com @spreenkler
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Tweetburner
[email protected] spreenkler.com @spreenkler
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Lexicon
[email protected] spreenkler.com @spreenkler
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Blog, news, forum tools.8. Google Alerts: Blog Monitoring [google.com/alerts]
9. Technorati: Blog Monitoring [technorati.com]
10. BoardReader: Forum Monitoring [boardreader.com]
Social site listening.
[email protected] spreenkler.com @spreenkler
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Google Alerts
[email protected] spreenkler.com @spreenkler
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BoardReader
[email protected] spreenkler.com @spreenkler
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Beyond specific social site tools.
[email protected] spreenkler.com @spreenkler
See the bigger picture. Get smarter.
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Multi-site tools.11. Trendrr: Social And Digital Media Tracking [trendrr.com]
12. SocialRuler: Group Monitoring Collaboration [socialruler.com]
13. Jodange: Extracts Opinions To Understand Sentiment [jodange.com]
14. ScoutLabs: Real-Time Sentiment [scoutlabs.com]
15. BuzzDing: Monitor And Manage Your Brand [buzzding.com]
Social site monitoring.
[email protected] spreenkler.com @spreenkler
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Trendrr
[email protected] spreenkler.com @spreenkler
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SocialRuler
[email protected] spreenkler.com @spreenkler
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SocialRuler
[email protected] spreenkler.com @spreenkler
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SocialRuler
[email protected] spreenkler.com @spreenkler
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SocialRuler
[email protected] spreenkler.com @spreenkler
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BuzzDing
[email protected] spreenkler.com @spreenkler
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Campaign/Enterprise Solutions.16. Shoutlet: Publish, Monitor and Measure-Tied Directly To Your
Outreach Initiatives [shoutlet.com]
17. Radian6: Monitoring, Measurement, Layered Analytics [radian6.com]
18. TruCast: Strategic Brand Management [visibletechnologies.com]
19. Techrigy: Monitoring Including Geo-Location [techrigy.com]
20. Collective Intellect: Real-Time Market Intelligence From Analytics[collectiveintellect.com]
21. Dow Jones Insight: Analyze Trends, Manage Risk, Engage WithWho’s Writing About You And Your Industry [solutions.dowjones.com]
Strategic monitoring.
[email protected] spreenkler.com @spreenkler
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Shoutlet
[email protected] spreenkler.com @spreenkler
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Radian6
[email protected] spreenkler.com @spreenkler
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Techrigy
[email protected] spreenkler.com @spreenkler
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Beyond monitoring and engagement:Integrating social with business process.
[email protected] spreenkler.com @spreenkler
How will companies emerge as leaders in the midstof chaos of millions of random conversations?
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Social business process.
Seamless social site conversations + value addengagement = leader.
• Imagine this: Citibank opens incoming customer inquiries to everyemployee!
• This is real: Zappos has 400+ employees interacting with customers onTwitter!
[email protected] spreenkler.com @spreenkler
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Social media becomes social service.
Sorry, you had to be at the event to see this:)Email me if you’d like to learn more about
this: [email protected]
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Social media becomes custom to your needs.
Sorry, you had to be at the event to see this:)Email me if you’d like to learn more about
this: [email protected]
TwitterLens.com: We created acustom monitoring tool in 2 weeks. Wecan do that for you!
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What’s next has beenhere for years!
[email protected] spreenkler.com @spreenkler
Social conversation data becomes more useful(and more interesting) when the user interface
and experience becomes more interactive!
WeFeelFine.org
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Thank you!
[email protected] spreenkler.com @spreenkler