name two ways that trailers have changed to accommodate different platforms for viewing (i.e.,...
TRANSCRIPT
Reading Quiz
Name two ways that trailers have changed to accommodate different platforms for viewing
(i.e., phones or computer vs. theatrical trailers).
(This question refers to the article “The Coolest Way to Watch Movie Trailers in the World: Trailers in the Digital
Age.”)
Exhibition/Retail
J412/51211/12/13
Releasing Movies
Film Release Pattern and Timing:The Traditional Plan
US theaters for 4 months Foreign theaters (4-18 months after US
theat.) US video (6-30 months) Foreign video (9-24 months) US cable TV (12-36 months) US broadcast TV (36-60 months) Foreign broadcasters (66-72 months) Second US cable TV (66-72 months) US syndication (72 months)
Today’s Typical Release Windows
Lions Gate Entertainment, 10-K Report, FY2012
Theatrical Release
Wide release Modified wide release Limited release Exclusive release Platform Regional Release Four-walling
Record-breaking box office
revenue = film shown in record
numbers of theaters
Major Theater Chains
http://www.natoonline.org/statisticscircuits.htm
As of Feb. 2013, Regal bought Hollywood Theaters chain (theaters mostly in TX, MO, HI, KS)
http://www.natoonline.org/statisticsscreens.htm
http://www.natoonline.org/statisticssites.htm
Digital Projection 75% of world’s cinema screens are
digital• What about remaining 25%?
Major studios not distributing film prints
Some film suppliers not manufacturing 35mm film• Fujifilm done; Kodak emerging from
bankruptcy protection
Why Digital Projection? 35mm prints = $1,500 each
• upwards of 4,000 prints for major studio release
Hard drive for digital movie = $150
No scratches, no breaking Looks same on first run and
1000th run Alternate programming
Piracy concerns = encryption
Good news/bad news:Who is impacted?
Small theaters Drive-in theaters Non-US theaters
(e.g., Latin America)
VOD Release VOD = Video-on-demand
Example: Bachelorette released by Weinstein Company a month ahead of theatrical release• #1 on iTunes movie chart• $4 million in month• $418,000 in theaters in 2
weeks
Activity Plan film release for film
Identify:• Target audience • Timing (when during the year?)• Locations • Type of release (theatrical and other
platforms
• Marketing ideas for film