Chapter 8: Develop research instrument (application of questionnaire design) Describe the data collection method

NAMEMATRIC NUMBERPUA CHIN WEI226759LEE JING YU228005TIAA SHIN YEE228383LIM CHIN HUI228401Lecturer : Dr. Agus RidwanTitle: Chapter 8

Develop research instrument (application of questionnaire design)

Describe the data collection method

analyze the internet usage behavior of the consumers such as which categories of products they bought online

what reasons they used the internet for

where they accessed the internet

overview of consumer perception to internet shoppingQuestionnaire was conducted to

3 types of questionnaire designs

Behavioural questions

Have you ever shopping online? Yes or No

When did your last shopping online?Yesterday, last week, last month or last year

Do you have an online banking account?Yes or No

b) Attitudinal questions

To find out what peoples opinions and beliefs. The attitudinal questions can be estimate by using 5 scales.Verbal rating scales. This is the simplest scales to let the respondents choose a word or phrase on a scale to indicate the level of their feeling.Numerical rating scales. This is a numbers rating.Adjectives rating scales. There are the words to describe a product, service or brands. The adjectives could be both positive and negative.Positioning rating scales. This is a scale to let the respondents to respond some question by agree or disagree.Ranking rating scales. This is a scale to measure the respondents react to the order of importance.c) Classification questions

The purpose is to classify the information which had been collected. The data or the questions use to check the interviewed and make comparisons between different groups of respondents.What is your gender?Male or FemaleWhat is your marital status?Single, Married, Widowed, Divorced or Separated What is the highest degree or level of school you have holding? Bachelors degree, Masters degree, Professional degree or Doctorate degree

Data Collection MethodsA Primary dataSecondary data BObservation Questionnaire

6OBSERVATIONConcealed Observationwhether members of the social group under study are told that they are being investigatedParticipant Observationfrequently been used in case studies, ethnographic studies, and grounded theory studiesControlled Observationoccurs when observational research is carried out under carefully arranged conditionsStructured Observationobserver has a predetermined set of categories of activities or phenomena planned to be studiedOBSERVATIONConcealed Observationmembers of the social group under study are told that they are being investigatedParticipant Observationfrequently been used in case studies, ethnographic studies, and grounded theory studiesControlled Observationaloccurs when observational research is carried out under carefully arranged conditionsStructured Observationalobserver has a predetermined set of categories of activities or phenomena planned to be studiedPassive Participation ObservationCollects the required data without becoming an integral part of the system or organizationAlmost every student he knew had bought something on eBay, Lelong.com, or AmazonResearcher is on the spot, but acts as a pure observerMany supermarkets had diversified their offer away from daily consumables into white goods such as washing machines and even financial servicesNever takes part in or interacts with the consumerobtained the result of observation through his supervisor who has identified the effect of perceived usefulness and perceived ease of use on the attitude towards online shopping

Structured ObservationFocused in nature and it can be used to generate numerical data to test hypothesisIntention to purchase online strongly link to the positive attitude on online shoppingResult shows that when consumers have the intention to purchase online, the tendency of making the purchase online is highDaniel can test his hypothesis that gender has significant impact on the relationship between attitude and intention to purchase onlineQuestionnaire

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