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First, examine yourself by writing a list of 20 adjectives that someone you know would use to describe you.

Then, write a list of 20 adjectives that you think describe your target customers.

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Finally, write a list of 20 adjectives that you would use to describe your desired business.

FIRST THING... GO TO FILE > MAKE A COPY and save a version of this worksheet for yourself.

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We'd like to thank 20

for helping us develop these curriculum materials.

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FIRST THING... GO TO FILE > MAKE A COPY and save a version of this worksheet for yourself.

You Your Customers Your BusinessName: Edward Reyman Number Name: US Consumer Number

Laid back 1 Smart 1Relatable 2 Picky 2Smart 3 Determined 3Passionate 4 Results Oriented 4Genuine 5 Untrusting 5Determined 6 Curious 6

Reliable 7 Quantitative 7Caring 8 Old School 8

Friendly 9 Experienced 9Interesting 10 Fickle 10

Hardworking 11 Skeptical 11Strong 12 Diligent 12Real 13 Active 13

Realistic 14 Hardworking 14

Impatient 15 Demanding 15

Energetic 16 Sensible 16

Perceptive 17 Volatile 17

Driven 18 Price Conscious 18

Sensible 19 Informed 19

Athletic 20 Conservative 20

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Your BusinessName: GPSem Inc.

IntuitiveSimpleModernPreciseFunctionalSmart

IntelligentSuperior

ReliableAffordable

ValuableInformativeAccessible

Unintrusive

Easy

Easy

Easy

Easy

Easy

Easy

Company Name

Words Characters

Domain Name

Exact Match .com Hyphen Subdomain

Logo Design

Symbol Tagline # of Colors

DIRECTIONS ------------------------------------------------------

Company Name: Enter the company name with spaces. Do not include stuff like ".com" even if that is the name they go by.

Website: Pull up the website. Copy the link in the address bar and paste it into the cell.

Type: Should be either functional, invented, experiential, or evocative.

Symbol: Does the company use a symbol as part of their logo? Yes or No answers only.

Taglline: Does the company have a tagline next to the logo? Yes or No answers only.

# of Colors: How many color does the logo contain?

We'd like to thank

Primary Color: The most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).

Secondary Color (optional): The second most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).

for helping us develop these curriculum materials.

COMPETITIVE ANALYSIS

Company Name Website Type

BarMaxx mybarmaxx.com FunctionalBevinco bevinco.com FunctionalBerg bergliquorcontrols.com InventedClear View Technologies clear-view-tech.com Functional

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COMPETITIVE ANALYSIS

Symbol Tagline # of Colors Primary Secondary

Yes No 2 Blue WhiteYes No 3 Blue Off BlackNo No 1 Red N/AYes No 2 Grey Blue

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NAMING BRIEF

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DIRECTIONS ------------------------------------------------------ 2

See required reading materials.

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We'd like to thank

for helping us develop these curriculum materials. 5

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NAMING BRIEF

What does your company do?

Simple. Smart. Bar Analytics.

Does the .COM need to be available?

Yes, but we have it.

What is your industry?

Hospitality

Describe your customers?

Bar Owners/Management.

What 3 things do you want your company name to communicate to customers?

Simple. Smart. Bar Analytics.

What character, tenor, or spirit do you wish to convey?

Intuitive, Simple, Modern, Intelligent, Informative.

Intuitive, Simple, Modern, Intelligent, Informative.

Are there any words or phrases you especially like?

Nothing in particular.

Are there any words or phrases you especially dislike?

Nothing in particular.

NAMING BRIEF

Potential NamesNumber

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Top 5 Names

DIRECTIONS ------------------------------------------------------

INPUT -------------------------------------------------------------

Domain: What is the primary domain you would use?

Characters: How many characters long is the name? (auto)

Type: Should be either functional, invented, experiential, or evocative.

Syllables: How many syllables does the name have?

YES OR NO --------------------------------------------------------

Phonetic: Can the name be spelled phonetically?

.COM: Is the .com domain available?

Exact Match: Does the name match the name exactly (i.e. "Highrise" vs "highrisehq.com")

SCORED ------------------------------- 0 - No, 1 - Maybe, 2 - Yes

Trademark: Is the trademark available? Conduct a comprehesive search on Google.

Look: Can someone memorize the spelling of the name in five seconds or less? Does the name look good when written?

Sound: Is the name easily repeated by others hearing it for the first time? Is it memorable?

Unique: Is the name sufficiently differentiated from the competition?

We'd like to thank

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Depth: Does the name have multiple meanings? Are they all positive? Can you take advantage of the multiple meanings?

Energetic: Does the name sound energetic? Do people smile after saying it? Is it vital and full of life?

for helping us develop these curriculum materials.

Potential NamesName Domain Type Characters

Bar-O-Metrics Functional 13www.bar-o-metrics.com

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Potential NamesSyllables Phonetic .com Exact Match Trademark Look Sound

4 Yes Yes No No Decent Decent

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Potential NamesUnique Depth Energetic

No No No

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LOGO DESIGN BRIEF

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DIRECTIONS ------------------------------------------------------ 2

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Unless you are a designer you are going to need to hire someone to help you develop a logo. There are multiple options ranging from hiring a friend, to an individual designer, to crowdsourced design sites. Regardless of which method you decide to pursue, the key to a successful project is clear project brief, an open mind, and constant communication.

Your logo should be designed and delivered in:

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1. Black and White

2. Grayscale

3. Color

The designer should deliver your logo in:5

1. High-resolution and low-resolution formats

2. Vector file

3. JPEG

4. PNG with a transparent background

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Unless you are a designer you are going to need to hire someone to help you develop a logo. There are multiple options ranging from hiring a friend, to an individual designer, to crowdsourced design sites. Regardless of which method you decide to pursue, the key to a successful project is clear project brief, an open mind, and constant communication.

Special Thank You to our Curriculum Partner

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for helping us develop these curriculum materials.

LOGO DESIGN BRIEF

What is the exact name you would like in your logo?

GPSem

What is your industry?

Consumer Electronics/Personal Tracking

What are the top 3 things you would like to communicate through your log

Style, cutting edge, personal tracking

Style, cutting edge, personal tracking

Do you want the logo to include a symbol?

Possibly-open to suggestions

Do you want the logo to include a tagline? If yes, what is that tagline?

I would but I am not sure what it is yet-open to suggestions

Any color preferences?

I like colors-open to suggestions

I like colors-open to suggestions

Do you have any other information or links you want to share?

I like total originality and there is nothing out there that looks good in this space