Social Media & Anthropology

NANCY NEMES

ALEC BALASESC

U

The irresistible rise of SocialCommunicationInfluencing conversation, not monologue

ConnectionFocused, not all over the place

CommunityPurpose, not advertising

Is your brand meeting the expectations of the female brain? It better…

But why?

Gender SpecificSameness: 2 000 000 + 20 000 + 200 + 20

Differences: culturally defined roles & needs

Brain matters

2 000 000 20 000 20020

Connect & Maintain

Compete & Win

… and how – Culture matters

How are women active in

Social Networks?

How are they active by

age?

How does activity differ by culture?

India: Facebook & Orkut

Female / Male users69% male, 31% female users on Facebook  

Age50% are under 25 years old

Source: Facebakers & TechCrunch

Same genders & different culture

Men continue to compete

Women continue to connect

Family Control

Private is public – therefore public is

private

And… Y?

Generation Y & ZMillennial perspectives

New Super-Consumers

Don’t underestimate Gen X

How are we changing?

Listen firstEngage & dialogue

Seduce secondHonest, authentic, open

Source: The OPEN Brand: Digital Trends by Resource Interactive

… and what does it mean for you?

Is Social changing the

way you market?

Digital traces

Is Social changing the

way you measure?

Predictive

models

Can you drive profit in this new

landscape?

Targeted attractors

So what is next?

1.0

1.0

ARE YOU ENCHANTING?

ARE YOU IN CONTEXT?

ARE YOU CONNECTING?

Understanding why and how females engage in social networks will help you exceed men’s expectations.