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Where form, function and fun design meet.
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Athletics
Integrity in ActionLees-McRae fields 16 NCAA sports teams,18 total athletic teams, has excellent athleticfacilities, coaches and team spirit to spare.Win or lose, Bobcat sports are aboutintegrity, doing what you say you are going to do.
Highly competitive, the Bobcats have won:
Five national championships in a row, threein Division II and two in Division I USA
Cycling for the cycling team (both forwomen and men).
31 CVAC (formerly the Carolinas-VirginiaAthletic Conference, now ConferenceCarolinas) championships and the annualJoby Hawn Cup for best athletic programin the conference.
Two NCAA All-Americans, one in men’ssoccer and one in men’s track and field.
And more than 25 Lees-McRae student-athletes have been named CVAC Player of the Year.
Majors
Athletic TrainingBiology *Biology: Wildlife BiologyBiology: Wildlife RehabilitationBiology: Pre-Health ScienceBusiness Administration *Communication ArtsCriminal Justice *Elementary Education *History *Humanities *Interdisciplinary StudiesInternational StudiesLiterature *Mathematics
Performing Arts Studies *Physical Education *Psychology *Religious Studies*Sociology *Sport ManagementTheatre Arts Education *
* Minors are also available.
Additional Minors
Appalachian StudiesArt
Who we are
People for peopleLees-McRae is a select liberal arts collegefounded more than 100 years ago in western North Carolina. But first and foremost, we are a community of peoplecommitted to making the world a betterplace—because of you.
People help people succeed at Lees-McRae. Collaboration and connectivityare in play from your First Year Experienceof a five-day backpacking excursion; tothe many advisory programs of the Centerfor Student Success; to the Honors
Program; throughout the whole liberal artsand sciences curriculum, internships andstudy abroad; and through Lees-McRae’sdistinctive special programs, such as theBlue Ridge Wildlife Institute, the GlobalCommunity Center, Appalachian Studiesand the Lees-McRae Summer Theatre.Lees-McRae embodies the mandate to“Think globally. Act locally.”
The skills you develop here, the facultyand peer bonds you forge and the passionyou have for the future—these will serveyou well—for your career, for a lifetime.
If you were at Lees-McRae imagine this (A collection of dreams, dares and achievements of real Lees-McRae students) Your professor pulls you aside and says, “You have great potential in this field. Let’s work on it together.” •
You complete a sociology internship in Australia. • As a pre-veterinary major, you suture the leg of an injured great horned owl at Lees-McRae’s famed Blue Ridge Wildlife Institute, where you help
care for more than 600 wild animals each year. • Your education ends up being a master class not only in theatre, but also in cooperation, understanding and respect. • You prepare to own your
own business through the business program. • You gain hands-on experience your “first year” in athletic training. • You finish four years as an Americorp Bonner Leader Scholar, with 1800 hours
of service to various communities, earning $12,205 in total financial compensation. • You make a presentation on your environmental research at the college’s Elk River Field Station. • You learn
about Tibetan culture when four Buddhist monks from Ser a Jey monastery in India spend a week on campus and create a sand mandala. • You are set on joining your dad in medical practice. •
You prepare to teach second grade in the school where you did your practicum. • You meet Sister Helen Prejean, author of Dead Man Walking, and hear her talk about the death penalty. • You have
just finished your pre-health major and have been accepted at pharmacy school. • You plan to work for Parkway Publishers after graduation or eventually start a publishing company in Hickory. •
You take a mission trip to a Guatemalan jungle to help villagers with their community-based project and with their medical clinic. • You intern at a beer brewery, a hospital, ski resort, country club,
arts council, real estate firm, coffee house, bank, tourism office, the border patrol, corrections, ATF, a domestic abuse center or Lees-McRae Summer Theatre. • You are preparing to go to flight
school. • You drive to Blowing Rock every weekend to be in the cast of the new production at the Blowing Rock Stage Company, the second largest producing Equity theatre in North Carolina. •
Men’s TeamsBasketball, Cross-Country, Cycling, Golf, Lacrosse, Soccer, Tennis, Track and field, Volleyball
Women’s TeamsBasketball, Cross-Country, Cycling, Lacrosse, Soccer, Softball, Tennis, Track and field, Volleyball
Schedule a visit!Come visit us throughout the year on weekdays and Saturday mornings. Call toll-free at 1.800.280.4562 or log on to www.admissions.lmc.edu/2012 to schedule a visit or find the dates of our Open Houses.
name __________________________________________________________________________________________
street address __________________________________________________________________________________________
city __________________________________________________________________________________________
state __________________________________________________________________________________________
zip code __________________________________________________________________________________________
home phone __________________________________________________________________________________________
email __________________________________________________________________________________________
current school __________________________________________________________________________________________
graduation year __________________________________________________________________________________________
academic interests _________________________________________________________________________________________
outdoor interests _________________________________________________________________________________________
service interests _________________________________________________________________________________________
sports interests _________________________________________________________________________________________
LEES0002_Release_080508.qxd 8/5/08 3:12 PM Page 2
Who are you?Who are you?
The Core Question
As you enter Lees-McRae, we will know your name, your scores, your extracurricular
achievements and the state from which you come. These are all parts of you, but they
are just the starting points. We want more for you. We want you to define yourself
throughout your four years at Lees-McRae and be ready and eager for the career of
your choice. And we will be with you every step of the way.
We want you to launch your dreams here.
We want you to dare the odds and go all out in the pursuit of truth.
We want you to know the fruits of your labors and achieve success.
At Lees-McRae, there are no degrees of separation between who you are and your
future. Dream. Dare. Achieve. We promise a 360o
experience of a lifetime.Office of Admissions
Lees-McRae College
PO Box 128 Banner Elk NC 28604-9989
NO POSTAGENECESSARY
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UNITED STATES
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POSTAGE WILL BE PAID BY ADDRESSEE
Where we are
Stunning
Situated in the Blue Ridge Mountains at 4,000 feet above sea level, Lees-McRae
is the highest mountaintop college east of the Rockies. We are an outdoor
enthusiast’s dream, graced by 400 acres of forests, rivers, lakes and fields, near
the base of Grandfather Mountain, with Beech Mountain and Sugar Mountain, the
Pisgah and Cherokee national forests and the Linville Gorge Wilderness nearby.
The campus’ natural ecosystems are some of the most diverse in the world and
serve as laboratories for study in many disciplines. The area is also a spectacular
setting for outdoor challenges: hiking, rock climbing, mountain biking, whitewater
rafting, spelunking, kayaking, camping, fly-fishing, skiing and snowboarding.
The Lees-McRae campus has wireless Internet access outdoors and indoors,
classrooms with the latest educational technology, state-of-the-art athletic
training labs, arts venues, labs for biology and chemistry and a wildlife
rehabilitation center. Our students, 90 percent of whom receive financial
assistance, come from 30 states and 20 countries, and their achievements
are as stunning as our beautiful mountaintop.
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School of Adult and Graduate Education Business • Education • Mental Health Counseling
Move Up. I www.medaille.edu
Degrees that work.For the working adult.
You’ve matured. Has your résumé?
Adult Education • Associate • Bachelor’s • Master’s • www.medaille.edu • Move up.
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Ally Stacher, 2009 History major from Etna, California
Member of USA Cycling Team
Member of Rock Climbing Club Team
Works at Alpine Ski Center in Banner Elk
Loves history, loves tweens, loves her bike
Plans to race in Europe
“I have a lot of energy, and I want a lot out of life. I plan to be a middle school history
teacher—and a professional cyclist. I came to Lees-McRae because of its prestigious
cycling program, but my teammates and professors have inspired my academic success!”
To find out more, visit www.lmc.edu.
Do you want more? dare. dream. achieve. Lees-McRae: a 360˚ Experience.
PMS 626 C=76 M=0 Y=64 K=62
PMS 123 C=0 M=24 Y=94 K=0Lees-McRae College, 191 Main Street, PO Box 128, Banner Elk, North Carolina, USA 28604
Schedule a visit!
Come visit us throughout the year on weekdays and Saturday mornings (by appointment
only). Call us toll-free at 1.800.280.4562 or log on to www.admissions.lmc.edu/HSP to
schedule a visit or find the dates of our Open Houses.
Let us know your interests:
name ____________________________________________________________________
street address ____________________________________________________________________
city ____________________________________________________________________
state ____________________________________________________________________
zip code ____________________________________________________________________
home phone ____________________________________________________________________
email ____________________________________________________________________
current school ____________________________________________________________________
graduation year ____________________________________________________________________
academic interests ____________________________________________________________________
outdoor interests ____________________________________________________________________
service interests ____________________________________________________________________
sports interests ____________________________________________________________________
See you soon at Lees-McRae!
LEE0003_Poster_Final_091608.indd 1
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Exceptional Timeliness – Now Released Twice a YearYou demand intelligence that moves with the speedof business, technology and media – a timely moni-tor of technology, technology influencers and media.Beginning with the 2006, CIMS Business and HomeTechnology Influencer Studies are released biannually– a primary release in spring (early June) and an interimrelease in fall (October/early November). BOTTOMLINE: You no longer need to rely on information fromother non-compatible sources to monitor products,applications, media usage and purchase intentions.
A Unique Measure of U.S. Technology InfluencersYou need to have an understanding of what portionof the population has the power of influence at anygiven time. The CIMS Business and Home Studiesare the only studies that project total populations forthe U.S. marketplace. BOTTOM LINE: You gain theonly measurement of business and home technologyinfluencers in the U.S. marketplace twice each year.
Unsurpassed ComprehensivenessYou must have a top to bottom and bottom up under-standing of the marketplace, its major influencersand their media usage. No other studies providesuch depth and breadth of data in such a diverserange of categories – let alone with twice-yearlyfrequency. BOTTOM LINE: Your CIMS Business andHome Influencer Studies subscription provides youwith ready access to an exceptional database ofmarketing intelligence.
Extraordinary Data Flexibility and QualityYou insist on high quality information that allows youto learn all you can in many, many different ways. TheCIMS database literally offers a “million-plus points”that can be analyzed in so many ways – “granularity”based on significant in-tabs that allow you to “drill”down into the data with full confidence in its qualityand reliability. BOTTOM LINE: You have access to aquality database of information that can be run andanalyzed according to your specific needs and goals.
Intelligence That Helps Reveal TrendsYou need to understand where the movements arein the marketplace at any given time. Now with twice-yearly release of CIMS, looking back and seeingwhat’s changing – where people are focusing theirdollars at any given time, what’s hot and what’s notand so on – is made easier than ever before. BOT-TOM LINE: Each year’s subscription provides youwith a valuable portion of a mosaic that adds to youridentification and understanding of technology andmedia trends.
Actionable Intelligence You Can Rely OnYou seek to plan and market with increased effec-tiveness. More than ever before, the 2006 CIMSStudies offer an unbeatable portrait of Businessand Home Influencers – who they are, the tech-nologies they are interested in, what they plan topurchase and how much they plan to spend, theirmedia habits and new media usage. All this andmore is available in an uncompromising collectionof intelligence you can rely on. BOTTOM LINE:Your subscription delivers what you need to morefinely target the technology influencers important toyour success – and now on a timelier basis withtwo releases each year.
Unparalleled Year-Round Personalized Service SupportYou demand a research provider who doesn’t sell youthen leave you. Millward Brown IntelliQuest is withyou every step of the way – providing an overviewof the marketplace in advance of each release, sum-marizing key study findings, working with you tobetter understand, use, analyze and mine the datain a way that works best for you and your objectives.BOTTOM LINE: CIMS Studies come with all thesupport and personalized attention you require.
Added to HomeConsumer electronics category
Added to BusinessE-commerce software, Pentium II systems, handheld computers
1997
Added to BusinessNetwork storage
Added Flat screen monitors
1998
The IntelliQuest CIMS Studies, conducted annuallysince 1993, are designed to measure the mediahabits and purchase behavior of people involved in technology related purchasing. Released on a bi-annual schedule (spring and fall), these are theonly studies that determine the actual number oftechnology purchase influencers in the U.S. Thestudies are supported by the world’s leading tech-nology manufacturers, advertising agencies andmedia organizations and are considered must have media planning and marketing tools for thetechnology industry.
Focus and Utility of the StudiesThe IntelliQuest CIMS Studies focus exclusively ontechnology purchase influencers in both the homeand the workplace – measuring their print media,cable and television viewing habits, and trackingtheir technology-related buying patterns. The stud-ies are designed to provide subscribers with quan-tifiable data for more effective advertising andproduct-promotion targeting within key technologyinfluencer purchasing groups.
•IntelliQuest CIMS Business Technology Influencer StudyTM
This broad-based study captures the behavior ofindividuals involved in technology-related purchas-ing and/or ebusiness initiatives at their place of busi-ness, for their department, their entire organization,or for themselves – either within the past 12 monthsor the next 12 months. Those represented are full-or part-time workers, consultants, or those who pro-vide technology-related services. With more than9,000 respondents in the 2006 study, users areassured of sufficient in-tab for cross-tabulation andexploration within each of the data sets.
•IntelliQuest CIMS Home Technology Influencer StudyTM
This study measures the behavior of adults withinthe contiguous U.S. who have been or will be involvedin the purchase of computer related products for usein the home either within the past 12 months or thenext 12 months. With more than 8,000 respondentsin the 2006 study, users are assured of sufficientin-tab for cross-tabulation and exploration withineach of the data sets.
•IntelliQuest CIMS Dual Technology Influencer StudyTM
This spring 2006 study surveyed over 7,100 respon-dents who qualified as technology purchase influ-encers for both their home and business. Productdata includes all mutual and exclusive data from boththe home and business studies. The dual moduleallows users to look at a unique group of technologyinfluencers who tend to be the most active tech-nology purchasers both at home and in business.More important, it allows for data comparisons withthe home and/or business influencer study uni-verse. Discover why dual influencers are the pre-mier technology purchasers.
•IntelliQuest CIMS Online Behavior Business StudyTM
This study was first launched in January 2003 inresponse to clients’ requests for additional Internet-usage behavioral data from the IntelliQuest CIMSBusiness Technology Influencer Study – respon-dents who, as a business segment, are among themost active online users. Over 5,000 respondentsare included in the spring 2006 study, which col-lected site-specific information from more than130 sites in nine key categories.
•IntelliQuest CIMS Online Behavior Home StudyTM
The CIMS Online Behavior Home Study was firstlaunched in the fall of 2005 in response to clients’requests, and based on the success of the CIMSOnline Behavior Business Study – providing addi-tional Internet usage behavioral data from theIntelliQuest CIMS Home Technology InfluencerStudy. Over 3,500 respondents are included inthe spring 2006 study, which collected site-spe-cific information from more than 130 sites in ninekey category categories.
SystemsSoftwarePrinters/peripheralsNetworking and telecom equipment
Services
Areas of Purchasing Information
For targeting purposes, addi-tional data collected relates tobusiness influencers’ demo-graphics, firmographics, atti-tudinal data, as well as theuse of information sources asthey relate to the technologypurchasing process.
Desktops, notebooks, handheld devicesOther hardware devicesOperating systems/environmentsSoftware applicationsPrinter/peripherals/enhancementsConsumer electronicsVideo gaming
Areas of Product Ownership, Purchasing and Intent to Purchase
Readership of (#) publica-tions, including generalinterest, business, technol-ogy, national newspapers
Viewership of (#) cablechannels and broadcast of(#) television programs
Areas of Media Usage
NEW IN 2006 – Brand data,according to brands installedand brands under considera-tion based on future intent isnow available in nine cate-gories – desktop PCs, note-book/tablet PCs, palmtops/PDAs, mobile/cellular phones,servers, operating systems,printers, networking products,and telecomm products. Alsoin 2006, attitudinal data con-tent has been greatly expand-ed; sections on “new mediausage” and simultaneous useof media have been introducedalong with new content thatprovides insights into the pur-chasing process of key deci-sion makers.
Readership of (#) publica-tions, including consumertechnology, general inter-est, national newspapersViewership of (#) cablechannels and broadcast of(#) television programs
Areas of Media Usage
NEW IN 2006 –Brands-under-considera-tion data is now includedfor desktops, notebooksand printers. Also in2006, attitudinal datacontent has been greatlyexpanded, while sectionson new media usageand simultaneous use ofmedia have been intro-duced for the first time.
PortalsTechnology ManufacturingTechnology ShoppingTechnology News/Media RelatedEntertainment and General InterestSportsNewsGeneral BusinessTelecoms and ISPs
Key Site Categories
Portals and Search EnginesTechnology ManufacturingTechnology ShoppingTechnology News/ContentSportsGames and MusicGeneral Business and FinanceNews
Key Site Categories
The Millward Brown IntelliQuest 2006 CIMS StudiesTM Offer Many Important Benefits
CIMS Studies consistentlydeliver what we need toknow so that we may moreaccurately strategize, planand implement our variousprograms . . .
“
”
The 2006 CIMS StudiesTM
At-a-Glance
Your CIMS Studies are exceptional products . . . “”
Spring 2006 Universe Dimensions:Home, Business and Dual InfluencersH
55%
B26%
D19%
Added to Home Online shopping by product
Added to Business Linux operating system, VPN,voice-over IP telephony
1999
Added Internet usage attitudes;Internet segmentation created
Added to Business Pentium III systems, remov-able storage (Zip) systems
2000
Added to Home MP3 players
Added to BusinessIT services, B2B and B2C e-business expansion
2001
Added to HomeVideo games, high definitionTVs, DVRs (Tivo)
Added to Business Pentium IV systems, expand-ed identification of businesssecurity types
2002
Launched Online Behavior BusinessStudy
Added to Business 64-bit desktop and note-books PCs, wireless networksoftware
Added to Home Flash memory storage, musicstorage/playback, Internetmovie downloading
2003
Launched Dual Influencer Study
Added to Business Business intelligence software
Added to Home Video and home theater,satellite radio, computerphoto sharing/accessing,portable DVDs, cell phonesw/camera
2004
Launched Online Behavior Home Study
Added to Business Primary reason for PC systemupgrade
Added to Home Projection TVs, wireless hot-spots access, home PCaccess of work
Added Expansion of info sources fortech purchases
2005
LaunchedBi-Annual Release: Homeand Business Studies
Added PC and printer brand data,simultaneous use of data,new media (blogs, podcasts)usage
Added to Business Inside the Purchasing Processof Key Business DecisionMakers, web analytics toolsand application management
Added to Home Home theater servers,Internet-enabled handheldvideo games
2006
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[INTELLIGENCE]
[TECHNOLOGY]
+
A Winning Combination of Essential Intelligence –
For More Finely Targeted Marketing and Media Planning
IntelliQuest CIMSTM
THE 2006
STUDIES
IntelliQuest CIMS Business Technology Influencer Study TM
IntelliQuest CIMS Home Technology Influencer Study TM
IntelliQuest CIMS Dual Technology Influencer Study TM
IntelliQuest CIMS Online Behavior Business Study TM
IntelliQuest CIMS Online Behavior Home Study TM
You do a better job of
listening to our needs
than others – of adapting
your studies to the ever-
changing technology and
media landscapes.
“
”
Technology marketing and media planning is about using the smartest, most timely
intelligence available to search out, reach and motivate one’s very best prospects –
with greater accuracy, timeliness, impact and cost effectiveness.
At Millward Brown IntelliQuest we understand. We fielded our first technology study in
1993. It was a time when there was virtually no Internet usage, no service catego-
ry on the business side, no burgeoning mobile phone and PDA industries – and a
time when the media world was more clearly defined and much less hotly contested.
What sets our intelligence on the technology industry apart from all others? Since
that first study we have remained steadfast in our commitment to our valued sub-
scribers year after year. To take your business seriously – to listen and understand
your challenges and changing needs, to apply our 12+ years of experience cre-
atively and provide genuinely useful studies each year that accurately reflect the
ever-changing realities of the technology and media communities.
The 2006 CIMS Studies: Now more than ever, providing the wealth of important,
measurable, highly beneficial information needed by people like you and leading
technology manufacturers, advertising agencies and media organizations.
Inaugural Launch
Business Study
1993Launched
Home Study
AddedNotebook Computers
1994Introduced
Internet/Worldwide
Web Usage
Added to Business
Large screen monitors
1995Added to Home
Digital cameras
Added to Business
Pentium processor
desktop systems
1996
Intelligence for Technology
Marketing and Media Planning
With a Distinct Difference
HIGHLIGHTS What’s New In 2006 CIMS StudiesTM
•• Twice-a-Year Release Schedule – Business and Home
•• Brand Level Data – Business and Home
•• Expanded Attitudinal Data – Business and Home
•• New Media Usage – Business and Home
•• Simultaneous Use of Media – Business and Home
•• Introduced in Business – Inside the Purchasing Process
of Key Decision Makers
Possible graphic unit with perhaps simple icons/color coding for
each internal section:
IntelliQuest CIMS Business Technology Influencer StudyTM
IntelliQuest CIMS Home Technology Influencer StudyTM
IntelliQuest CIMS Dual Technology Influencer StudyTM
IntelliQuest CIMS Online Behavior Business StudyTM
IntelliQuest CIMS Online Behavior Home StudyTM
The 2006 IntelliQuest CIMSTM Studies
A Winning Combination of Essential Intelligence –
For More Finely Targeted Marketing and Media Planning
For More Information
512 329 0808 [Austin]
212-614-6000 [New York]
www.intelliquest.com/cims
About Millward Brown
In addition to the IntelliQuest CIMS? Syndicated Studies, Millward Brown provides a full
range of custom research solutions – helping the world’s leading local and global brands
maximize their marketing effectiveness, in addition to providing both qualitative and
quantitative research-based advice that helps marketers successfully manage brand
assets and optimize return on marketing, communication and media investments.
With a diverse staff of highly skilled and experienced professionals in 75 offices that
span more than 43 countries, Millward Brown is one of the world’s leading research
companies. Millward Brown is a member of the Kantar Group, the information insight
and consultancy arm of WPP.
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Office of Admissions
Brooklyn College of The City University of New York
2900 Bedford Ave
Brooklyn, New York 11210-2889
gradstudies.brooklyn.cuny.edu
Brooklyn College
Graduate ProgramsAs an M.A. student at Brooklyn College, you can:
Work in top-notch facilities. Each year, the College investshundreds of thousands of dollars on new scientific, computing,and other equipment, giving students access to state-of-the-artresources in all the areas of the arts and sciences.We haveembarked on an ambitious schedule of building or renovatingclassrooms, performance spaces, studios, and laboratories acrossthe campus, including a new library.
Stay ahead of the trends. Our programs are constantly changingto reflect the future of every field.We have one of the country’sfirst programs that connects musical performance and digitaltechnology, for example. Computer and information sciencestudents can take classes in cutting-edge topics such as artificialintelligence and multimedia computing.
Conduct research. Graduate students work with faculty researcherswho have secured grants from prestigious organizations includingthe National Science Foundation, the National Institutes ofHealth, the U.S. Department of Education, NASA, and more.Support for students’ own research projects is available throughthe College’s Graduate Investment Program.
Become licensed. Brooklyn College graduate programs arestructured to meet the licensing requirements of various professions.We are one of the first colleges in the city, forexample, to offer a master’s in mental health counseling,responding directly to a new New York state law that allowsmaster’s-level licensing.
Get a job. The Magner Center for Career Development offerscareer counseling, recruiting, and more. Faculty networks are aneven more frequent source of job and internship leads withprestigious businesses and organizations. Computer and informationscience graduates, for example, regularly secure employmentwith well-known companies such as ConEdison. AT&T,Verizon,and Citibank; alumni of the music program direct and performin companies around the country and the world. Accountinggraduates work in positions of leadership in some of the majorfinancial and corporate organizations in the world.
Master of Arts
gradstudies.brooklyn.cuny.edu
LEARN FROM THE BESTThe following is just a sampling
of some of the outstandingprofessors in our M.A. program:
Pulitzer Prize-winning historianEdwin G. Burrows
Art historian and critic Jack Flam
Biochemist Lesley Davenport,recipient of an American Heart
Association research award
NIH award-winning obesityresearcher Anthony Sclafani
Mark Patkowski, recipient of aFulbright award in linguistics
and English as a second language
Merih Uctum, specialist ininternational economics and
Finance and formerly a researcheconomist at the Federal Reserve
Bank in New York City
Media expert Eric Alterman, a senior fellow at the national Centerfor American Progress, who writes
for The Nation as well as for apopular blog on MSNBC.com
Master of Fine ArtsAs an M.F.A. student at Brooklyn College, you can:
Gain practical experience. Graduate students in the televisionproduction program produce their own programming that isaired on cable and PBS channels locally and nationally.
Make career connections. Theater students are awardedinternships and residencies at some of the most prestigious theaterorganizations in New York City, including the New York ShakespeareFestival, Lincoln Center, the New York City Opera, the BrooklynAcademy of Music, and the Roundabout Theatre Company.
Work in top-notch facilities. The Brooklyn College TelevisionCenter features a broadcast-quality color studio, professional nonlinear editing facilities, and a carpentry shop for set production.
Get published. Students in our competitive creative writing program are viewed as working professionals; in a recent class,one student had his play reviewed in the New York Times,another’s novel was accepted by Norton, and another’s playwas made into a movie.
LEARN FROM THE BESTThe following is just a sampling
of some of the outstandingprofessors in our M.F.A. program:
Award-winning documentary artistsIrene Sosa and Irina Patkanian
Painter, muralist, and graphic artist Archie Rand
Abstract painter William T.Williams, whose work is represented in more than
100 museums
Nationally known novelistMichael Cunningham, winner of
the Pulitzer Prize and a PENFaulkner award
Award-winning television producerStuart MacLelland
Obie-winning playwright Mac Wellman
Master of MusicAs a music student at Brooklyn College, you can:
Stay ahead of the trends. Our Center for Computer Music wasone of the first programs to connect musical performance todigital technology. And our unique degree in Performance andInteractive Media Arts—offered cooperatively by the departmentsof art, computer and information science, film, television andradio, and theater, and the Conservatory of Music—brings stu-dents with diverse interests together for training in the devel-opment of collaborative, multidisciplinary performance events.
Find unusual opportunities. At many schools of music,you’re on your own when it comes to securing resume-worthy composition and performance experience. Not atBrooklyn College. Here, graduate students participate in a variety of ensembles, which perform nearly one hundred public concerts and recitals each year. Composition studentswrite orchestra pieces that are performed by theConservatoryOrchestra; voice students perform in our annual fully staged opera.
Get a job. Our alumni and faculty members regularly tap in totheir extensive professional networks to find amazing positionsfor students and graduates. One of our recent graduates is asuccessful cabaret performer in Manhattan, another is the direc-tor of the Latin Jazz Ensemble at the Lincoln Center, and yetanother is the head of percussion with the Dublin Symphony.
LEARN FROM THE BESTThe following is just a sampling
of some of the outstandingprofessors in our Music program:
ASCAP Award-winning composer Tania Leon
Grammy-nominated conductorGeorge Rothman, conductor of
the Riverside Orchestra and theConservatory Orchestra
Richard Barrett, director ofprofessional opera productions
all over the world (director ofthe College’s Opera Theater)
Nationally known composerAmnon Wolman (director of the
College’s Center for Computer Music)
Musicologist and jazz writerJeffrey Taylor (director ofthe Institute for Studies in
American Music)
Douglas Hedwig, former memberof the Metropolitan Opera Orchestra
(trumpet teacher and head ofthe College’s brass program)
David Grubbs, a celebrated record-ing artist with many individual and
collaborative albums, one of whichwon the “Best Album of the Year”
award from the London Sunday Times
gradstudies.brooklyn.cuny.edu
We have one of the country’sfirst music programs that connects musical performance to digital technology . . .
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The Sun Rises on the Indian Executive
The Boyden Report: India
Exploding the Myths in China
The Boyden Report: China
Chinese companies learn very fast. They may be weak today but they will not be weak tomorrow. Western companies currently have the competitive edge and can gain much from doing business in China, but at the same time they are teaching Chinese businesses a great deal. Competition, transaction and communication with Western companies are making us stronger every day.
KehAI XIeVice president, Founder Group
“
Segment the Market
The solution? Western companies need to focus on market share, not size.
only certain sectors of chinese society are willing consumers of most products; local protectionism makes it difficult to reach target markets.
“Keys to successful entry include the ability to quickly build on-the-ground market presence,” explains Reid Walker, “and to operate with the agility necessary to modify and even customise offerings for the diverse socioeconomic and cultural segments that compose this vast market.”
olivier charmeil, Senior Vice president, Asia pacific, Sanofi-Aventis, agrees: “The market is so different from one province to another. To give you an example,
I would say our biggest challenge in pharma is to understand the dynamics of the demands and tastes of china’s rapidly growing middle class. The question we need to ask ourselves is: how do we reach them and how do we satisfy them? And any business model that we use will have to be different and adaptable.”
Specific business models in the pharma industry could include other types of partnerships, minority stakes and strategic alliances with various players.
ee Soon Kiong concurs, “This is where local companies beat foreign companies. They understand how to segment the market appropriately.”
”
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“One day I plan to open my own recreation center for underprivileged children. I loved sports as a kid, and I want these kids to have every chance to fulfill their hopes and dreams, too.” Trey Snide, 2010
Trey is a self-described talker, a high energy, real people person. Having been on his high school track, swimming, archery, and football teams, Trey’s first thought was a major in sports psychology. Then Professor Blassingame invited him to the AAHPERD (American Alliance for Health, Physical Education, Recreation and Dance) convention in Greenberg, and the light bulbs went off. Professor Blassingame had said, “Trey, you are a natural teacher.” Now, he knew for sure. “Dr. B. was right on. I fell in love with being a teacher and coach.” Pairing his Sports Management major with a Business minor, Trey is doubly prepared for the future. A daredevil and outdoorsman, he enjoys rock jumping and camping, and fishing in the Elk River.
Trey Snide, 2010 Sports Management major, Business minor, Raleigh, North Carolina
Employment Night manager at Papa’s Pizza in Sugar Mountain (experience gained from working in his dad’s restaurant since the time he learned to walk)
Athletics Track team, 200- and 400-meter sprinter; bowling team
Organizations Student Council, SAVE (Stu-dents Against a Vanishing Environment)
LEES0004_Viewbook_FInal_091608.indd 12-13 9/17/08 10:19:20 AM
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dreamdare achieveLees-McRae: a 360˚ Experience.
PMS 626 C=76 M=0 Y=64 K=62
PMS 123 C=0 M=24 Y=94 K=0
www.lmc.edu/vb08
Lees-McRae College, 191 Main Street, PO Box 128, Banner Elk, North Carolina, USA 28604
PMS 626 C=76 M=0 Y=64 K=62
PMS 123 C=0 M=24 Y=94 K=0
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IV LOGO TREATMENT
Logo and Theme TreatmentThe Bethany College logo consists of a symbol and a wordmark. The theme “Because of Bethany” can be used to complement the logo. The correct proportions of and relationships among these elements—symbol, wordmark, and theme—are shown below. These proportions and relationships should not be altered unless otherwise stated in this manual. The logo must be reproduced from master artwork; it must not be redrawn or altered. (See Access to Available Artwork.)
The logo is more visible and thus more effective when surrounded by a sufficient clearance area. The minimum clearance area is based on the height of the lowercase y in the word “Bethany”; this height is called the x-height. A clearance area (or clear height) equal to the x-height should surround the entire logo. No type, imagery, or other graphic elements should appear within this minimum
clearance area. Please note that this is a minimum clearance area; additional clearance should be given if possible and appropriate.
The correct distance between the wordmark and the theme is also determined by the clear height. In addition, the correct alignment of the wordmark and the theme should be followed as shown below.
BECAUSE OF BETHANY.
THEME
WORDMARK
SYMBOL
BECAUSE OF BETHANY.
ALIGNMENTThe wordmark and theme should align on the right as shown.
X-HEIG
HT
CLEAR HEIGHT
CLEAR HEIGHT
CLEAR HEIGHTCLEAR HEIGHTCLEAR HEIGHT
CLEAR HEIGHTThe clear height is equal to the height of the lowercase y in the word “Bethany”; this height is called the x-height. A clear height equal to the x-height should surround the entire logo. A clear height equal to the x-height should separate the wordmark and the theme.
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identity : logos
U.S. Total Album Unit Sales*STATED YEAR VS. 2004
WARNER MUSIC GROUP
REST OF INDUSTRY
2004 2005 2006 2007
0.2%
4.4% 5.0%
-20.0%
-9.3%
-7.2%
U.S. Industry Digital Revenue(RECORDED MUSIC)
SUBSCRIPTION
MOBILE
DIGITAL DOWNLOAD
2,294
1,250
858
186
2005 2006 2007
$ MILLIONS
878
774
206
504
422
149
1,8581,075
Warner/Chappell Revenue
$ MILLIONS
2006 2007
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DIG
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L
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223259
614
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90 28
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