nanigans: ad optimization 101
DESCRIPTION
A high-level overview of ad optimization.TRANSCRIPT
Gain customers, not clicks www.nanigans.com
Optimizing for Purchases:A High-Level Overview
Ad Engine™
Official Facebook® Ads API Developer
Gain customers, not clicks www.nanigans.com
What is ad optimization?
• Creative• Title• Body• Targeting parameters• Social context
Some ads perform better than others
Facebook ad elementsOptimization
• Process of identifying and continuing to serve high performing ads, while dropping ads that don’t perform well
• Automates the labor-intensive process of managing and optimizing large-scale Facebook advertising campaigns
• Enables marketers to customize optimization to meet specific goals (which may occur days or weeks after the ad is clicked, such as with registrations, purchases and word-of-mouth referrals)
Nanigans Ad Engine
Gain customers, not clicks www.nanigans.com
Ad Engine™ OptimizationA purchase example
Serve ads to initial target base on FB
Subset of target base Like Page
Subset of Fans eventually purchase
Gain customers, not clicks www.nanigans.com
Ad Engine™ OptimizationA purchase example
Serve ads to initial target base on FB
Subset of target base Like Page
Subset of Fans eventually purchase
Gain customers, not clicks www.nanigans.com
Ad Engine™ OptimizationA purchase example
Serve ads to initial target base on FB
Subset of target base Like Page
Subset of Fans eventually purchase
Gain customers, not clicks www.nanigans.com
Ad Engine™ OptimizationA purchase example
Serve ads to initial target base on FB
Subset of target base Like Page
Subset of Fans eventually purchase
Ad Engine measures this post-clickthrough behavior, attributes it back to the original ad creative and targeting, and optimizes to find more high-value look-a-likes on Facebook
Gain customers, not clicks www.nanigans.com
Visit the Nanigans Blog for More Resources
nanigans.com/blog
Official Facebook® Ads API Developer