nappjeans lookbook ss15
DESCRIPTION
We rejoice in our success. We share our joy. And we invite you to join our new Spring Summer lookbook. Be the logo. www.nappjeans.comTRANSCRIPT
LOGO
The Northern Star is a symbol of our Nordic roots. It has also been an
important navigational aid for thousands of years, and we believe a
little bit of navigation may be just what our lives need right now.
MAX
At HQ we call him Max, because here is someone who lives life to the
fullest – to the max! We want Max to inspire people and remind them how
life is worth celebrating. Max is our unique and compelling logo, and he is
much more than just a fashion icon: Max is a way of life.
NORDIC FLAG
Our black and white symbol represents all the Nordic flags, just
without their usual red, yellow and blue colours, and reminds the
customers of our proud heritage. We are Scandinavians by birth
and at heart. Positive, relaxed, easy-going. And with a reputation
for quality, design and clean lines.
OUR BELIEFS
Be the Logo. Be positive, embrace the world, and live your life to
its full extent. Our payoff embodies a strong and compelling brand
universe, and we’ll use it to tell some great stories.
Our elements
FO
TO
GR
AP
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CONTACT
Napp Jeans ApS
Snaremosevej 23A
DK-7000 Fredericia
+45 7070 7012
nappjeans.com
facebook.com/nappjeans
Spring / Summer collection 2015
WE ARE THE LOGO. We embrace life. We dare to dream. We bear any burden and fight any obstacle in our
quest to achieve great things. Finally, we celebrate our achievement. We rejoice in our success. We share
our joy. And we invite you to join our state of mind: Be the logo.
We are eager to show you our big and varied line of quality shirts and jeans. But this year’s highlight is
unquestionably our spectacular, line of more than 20 premium leather jackets. They range from the classic,
over the classic-with-a-twist, via the bold and modern, to the truly bold. All jackets have two things in
common: They’re great workmanship with beautiful detailing.
And they’re not to be missed.
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PARTNERS
PRODUCTION
Partners DENMARK
Menta Clothing
GERMANY
Hiluxe Fashion
NETHERLANDS
Lexson Brands BV
FRANCE
JV Fashion
NORWAY
Cotton Kitchen
ENGLAND
presentdaystudios
Thenappworld
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PARTNERS
PRODUCTION
TURKEY, ISTANBUL
Jeans, Sweatshirts,
Shirts and T-shirts
CHINA, HONG KONG
Knitwear and Shirts.
INDIA, NEW DEHLI
Leather
PORTUGAL, LISSABON
Sweatshirts, Shirts and T-shirts
Production
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It may seem surprising that our first flagship store is located
nowhere near our headquarters in our native Denmark, but
rather in faraway Bangkok, Thailand. But on closer inspec-
tion it makes perfect sense.
Our way of thinking is very Scandinavian: Great design, at-
tention to details, and superior quality of workmanship. But
our philosophy is universal: When our logo and payoff dare
you to embrace the world and live your life to its full extent,
these are universal values – and probably more Asian than
Scandinavian.
We opened our store this spring in Bangkok’s new and luxu-
rious shopping mall on fashionable Siam Square. And the
fusion of Nordic looks and Asian philosophy has been an
instant hit.
Nordicmeets
Thai
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When your starting point is a perfect, exquisite piece of leather of the highest grade, it would be a
crime not to proceed with the quality of workmanship it deserves.
Rest assured, we’re no criminals: A careful inspection will show you how great care we take in
constructing a beautiful, well-fitting, figure-flattering jacket. Notice how it fits perfectly in the
sleeves when you move your arms around. Feel how the zippers seem sturdy and move smoothly.
Enjoy how the cutlines are complementary to your shape.
We make a number of different leather jackets that are attractive in each their own unique way, but
it may take you some time and difficult decision-making to decide which one you love the most. But
whatever you choose, you can count on one thing: This is the beginning of a beautiful friendship.
Craftmanship
STYLE:
MATERIAL: SEASON:
Charlie Leather Jacket
100% Leather SS15
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Looks
napp jeans entered its young life with denim, but now we’re also joined by leather on our path to
greatness. While we still proudly produce amazing jeans, people now also know and love us for our
premium leather jackets.
The jackets range from the classic, over the classic-with-a-twist, via the bold and modern, to the
truly bold. All jackets have two things in common: They’re great workmanship with beautiful detailing.
Our jackets are quickly becoming known for their outstanding styling and superb fit. We combine
the tradition of Scandinavian craftsmanship and design with a great sense of flair and edgy fashion.
STYLE:
MATERIAL: SEASON:
Self Leather Jacket
100% Leather SS15
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LA
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OR
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HIR
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LIG
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BL
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LARRY OXFORD SHIRT / STRIPED
LARRY OXFORD SHIRT / LIGHT GREY
LARRY OXFORD SHIRT / WHITE
LARRY OXFORD SHIRT / LIGHT BLUE
LARRY OXFORD SHIRT / RED
LARRY OXFORD SHIRT / DARK BLUE
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The right colour matters
New Larry’s in oxford
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STYLE:
MATERIAL: SEASON:
Matt Zip Sweat
60% Cotton / 40% Polyester SS15
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RO
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LIM
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T B
LU
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The
3denim
fitsThe Carrot FitNappjeans operates on 2 basic fits, available in the size range
“28 - ”36 inseam “32 & ”34
Indicated measurements
in size “32 waist
CAYDEN JEANS & CAYDEN CHINO
The Cayden model basicly has the same cut as the Slimmy
Jimmie, however the front rise is longer and the leg opening
is more narrow.
CAYDEN FEATURES
- Tight fit
- Long Crotch
- Low waist
- Tight leg
- Narrow leg opening
FRONT RISE28 cm / 11 in
LEG OPENING14 cm / 5,5 in
ACROSS WAIST42 cm / 16,5 in
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The Slim FitNappjeans operates on 2 basic fits, available in the size range
“28 - ”36 inseam “32 & ”34
Indicated measurements
in size “32 waist
SLIMMY JIMMIE
Slimmy jimmie jeans sits low on the waist and is tight and narrow
at hip, thigh and knee. Compared to Stevie the leg opening is
more narrow and waist more low.
SLIMMY FEATURES
- Tight fit
- Normal / low waist
- Tight leg
- Narrow leg opening
The Regular FitNappjeans operates on 2 basic fits, available in the size range
“28 - ”36 inseam “32 & ”34
Indicated measurements
in size “32 waist
STEVIE STRAIGHT
Stevie straight jeans sits straight from hips to knee, and regular in
rise. Leg opening is semi narrow. Compared to Slimmy the fit is
more relaxed and waist less low.
STEVIE FEATURES
- Straight fit
- Normal waist
- Straight leg
- Semi narrow leg opening
ACROSS WAIST41,5 cm / 16,6 in
FRONT RISE24 cm / 9,5 in
LEG OPENING16,5 cm / 6,6 in
FRONT RISE26 cm / 10,2 in
LEG OPENING19 cm / 7,5 in
ACROSS WAIST44 cm / 17,3 in
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The strong, splendid shield of the Armadillo finds rich expression in new editions of
Shamballa Jewels’ Korne Bracelet with shields.
Sublime leather is armored with customisable yellow, white, rose, or black rhodium
plated gold shields.
Armadillo, ‘Little Armored One,’ is symbolic of boundaries and shields
- of protecting our inner selves.
Made by hand in Copenhagen.
www.shamballajewels.com
Shamballa Jewels Korne Bracelet
Black Diamonds. 18K Blackened White Gold Shields on calf leather.
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CL
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PIP
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LIM
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PIP
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STYLE:
MATERIAL: SEASON:
Castro Combo Nylon JacketTHE NYLON & LEATHER COMBINATION
100% Leather / 100% Nylon SS15
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CO
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CO
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SE
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TM
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SH
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HIR
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AC
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LIM
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HA
NS
ON
HO
OD
IE J
AC
KE
TD
AM
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DE
NIM
SH
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PA
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WH
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STYLE:
MATERIAL: SEASON:
Clive Combo Jacket
100% Leather / 100% Wool SS15
Be all you can be.Be the Logo.
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SE
LF
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LIM
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JIM
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SE
LF
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NIM
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SU
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LE
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R J
AC
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LIM
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/ L
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T B
LU
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TR
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CO
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EG
E L
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TH
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JA
CK
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Y J
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IRP
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STYLE:
MATERIAL: SEASON:
Wayne Leather Jacket
100% Leather SS15
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NE
LS
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LO
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AC
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TC
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NE
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CH
AS
E N
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ON
JA
CK
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LA
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HIR
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ST
RIP
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GU
SS
DE
NIM
ZIP
SH
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LU
E E
NZ
YM
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T Z
IP S
WE
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STYLE:
MATERIAL: SEASON:
Pax Galaxy Tee
100% Cotton SS15
Not too long ago this galaxy was nothing but a white speck on the nightsky. But over the course of just a few decades we have gained a close-upview of the heavens that would have been unimaginable science fiction toour grandparents. All it took was some visionary men and women to quite
literally reach for the stars – and succeed.
At Napp we find achievements like the Hubble Space Telescope incrediblyinspirational, because it beautifully and perfectly embodies our philosophy.
We believe everyone should reach for the stars. Obey your dreams and be all you can be. Don’t let anything or anyone stop you from achieving them. Gravity will always try to hold you down, but if you set your mind
to it your opportunities are infinite.
Be the Logo is an invitation to feel alive. To feel how it is to dream,to rejoice, to live life to its full extent.
Reach forthe stars
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Authentic oak furnishings, cool black surroundings, exquisite
lighting, and a great attention to details. The Napp Store oozes
Scandinavian style and quality, and you don’t even have to go
to Bangkok to experience it (sorry!). A visit to our headquarters
in Fredericia, Denmark will reveal this full-size mock-up.
The shape ofshops to come
nappjeans.com