nar pdf presentation - 2014 top technology tools for today's real estate broker
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Top Technology Tools For Today’s Real Estate Broker
@johnmayfield
What does technology and Cheese Have in Common?
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@johnmayfield
Yesterday Today
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@johnmayfield
Mobile Phones Vs. Toothbrushes* 6 Billion people on the planet
* 4.8 Billion people own a mobile phone
* 4.2 Billion people own a toothbrush
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Yesterday
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Today
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Consumers are Looking For Information
PhotoSphere
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Consumers are Looking For Information
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Sticky
Website?
Zero Moment of Truth
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Sticky
Website?
Different
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Sticky
Website?
Cross-Shopping Behaviors
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Sticky
Website?
“80% leave a mobile site if they have a bad user experience”
Traditional Website View
Tablet Website View
Mobile Phone Website View
ZMOT - Findings• 95% of
SmartPhone users have searched for local information
• 90% of those users took some type of action within 24 hours
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Sticky
Website?
Zero Moment of Truth
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Create Content
Capture Consumers
Communicate& Cultivate
Convert
7 C’s For a Successful Online Marketing Strategy
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Create Content
Create Content
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Think Video!
All statistics gathered from ComScore, Comcast and Forrester Research
46% of Websites thathave an online video
make a sale!
80% of consumers who watch a video on your
Website can remember itup to 30 days after viewing
80%
Videos added to e-mail- click through is 96%
Explanatory Videos added to e-mail jumps to 200%
5 Things That Can Make a Difference in Your Real Estate Career!
5 Things That Can Make a Difference in Your Real Estate Career!
15 Seconds or less
are shared 37% more vs.
30 to 60 second videos
20% - first 10 seconds
1/3 - first 30 seconds
60% - first 2 minutes
Remember To K.I.S.S.
Done Beats Perfection Every Time!
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ZMOT Study - Google
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Educate and Share Tips
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Local Wins
Smoothie Stedicam
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The Average Sales Price in Holiday Park is $185,000
Homes for sale, Holiday Park, Farmington, MO
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Create a Life-Style Map
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Incorporate Videos
Create Content
Capture Consumers
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Don’t Lose Good Leads
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Engage With Your Visitors
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Time on Your Site?
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Create How to Books
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Package Your Offer
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Create an Opt-In Piece
RPR - Neighborhood ReportsREALTORS® Property Resource
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Create a Digital Magazine
Create a Digital Magazine
Flip Builder
Create Content
Capture Consumers
Communicate& Cultivate
Add a Green Screen
Jing - Techsmith
Camtasia - Techsmith
Explain visually and verbally how to complete forms
Camtasia or Jing
Articulate - Storyline
Articulate - Storyline
Articulate - Storyline
Swivl
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Add a Video to Your “About Us” Page
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PixelFilms Studio
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Melody Loops
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Melody Loops
LinkedIn - Tips
LinkedIn Tip
The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time. @SocialMediaWeek
LinkedIn Tip
LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. @Buffer
Save Time on Repeat Tasks
Save Time on Repeat Tasks
Take Notes
Typing
Handwriting
Record Audio
Take Photos
Take Video
Bookmark Websites
iAnnoate
HighImpactEMail
HighImpactEMail
Take a Photo
ofYour
Receipt
MakeAdjustments
Item isScanned
PrintFax
OpenUpload
Uploadto theCloud
Create aFolderCalled
“Cash Receipts”
Net Documents
Net Documents
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What does technology and Cheese Have in Common?
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If you do not change, you can become
extinct
What would you do if you weren’t afraid?
Change happens“They keep moving the cheese “
Anticipate Change“Get Ready for the Cheese to Move”
Monitor Change“Smell the cheese often, so you know when it’ getting ready to change”
Adapt to Change“The quicker you can let go of the old change, the sooner you can enjoy the new change”
ChangeEnjoy Change
“Savor the adventure
and enjoy the new cheese”
Be Ready To Change Quickly And Enjoy it Again
They keep moving the cheese
@johnmayfield
Thank You!