narayangonj, dec 13
TRANSCRIPT
1
Geographical AreaNarayangonj District
2
Thana
1. Sadar
2. Fatulla
3. Bondor
4. Sonargaon
5. Siddirgonj
6. Araihazar
7. Rupgonj
Geographical AreaNarayangonj District
3
Area Objective
To position our brand in this area regarding pricing and sales as a pioneer among local brand.
To hold the Market Leader in this area. To ensure min. 5/= Retail net price from Shah
(special). To ensure the Product availability in everywhere.
4
Situation Analysis Market Share Analysis
5
Situation Analysis
Sales analysis (Crown)
6
Situation Analysis
Crown Sales analysis (Distributor)
7
Situation Analysis
Crown Sales analysis (Dealers)
8
Price Analysis
Brand Name Landing Rate Retail Com Free
Bags % Value of FB OthersRetail Offer
Retail Total Com
Net Rate Diff. from Shah (S)
Holcim 493.00 10.00 7>10,1500+tk10 - - 22.00 nishana 3~5+Nishana Gold Offer Oct'3 to dec'13 on 3645 bag 1.24
vori gold 32.00 461.00 45.12
Scan 483.00 13.00 9>13,1500+tk13 - -
30.00 Bajimath Offer (01/08/13 to 31/12/13) 2500 bags Micro
Oven>25000 bags 4.5 bori Gold. 43.00 440.00 24.12
Supercrete 465.00 21.00 10>21,2000+tk21 4 18.60 6.00
Let Fly and Retail Commission( 01-10-13 to 31-12-13) 1800 bags Cox's Bazar by
Biman(01 persons>42000 bags Dubai 03 persons)
45.60 419.40 3.52
Cemex 460.00 12.00 8>12, 1800+tk12 4 18.40 2.00 Delivery Own Transport commission 32.40 427.60 11.72
Shah (Special) 453.00 4.00 General 4tk. 4 18.12 15.00 Bandhu Jon 3-5 (Prime Seller)+Bijoy Utsab Offer 01st Dec-
31th Dec-13, 37.12 415.88 -
Shah (Populer) 433.00 4.00 General 4tk. 4 17.32 15.00 Bandhu Jon 3-5 (Prime Seller)
+Bijoy Utsab Offer 01st Dec-31th Dec-13,
36.32 396.68 (19.20)
Crown 461.00 14.00 10>14,1500+tk14 4 18.44 5.88 Crown Cementer Bondhone 38.32 422.68 6.80
Akij 465.00 13.00 Normal Com.7 tk.&Cash 6tk 4 18.60 33.50
Sorat Utshab 01-09-13 to 31-12-13, 7.50 Tk.( 3000 bags
Coxbazar 01 persons by bus 4500 bags Cox-1 by Air> 6000
Bags Nepal 01 Persons+ Display, 2/-+Boost Offer, 10/-+Instant
Offer, 12/-+Year End Sales offer for Wife,2/-
65.10 399.90 (15.98)
Fresh 435.00 7.50 General Com.5 tk.2 litter oil 4 17.40 20.00 Rangdhanu 21/08/2013 to 20/12/2013 1200 bag-8,000 tk.>40000bag-800,000 tk.
44.90 390.10 (25.78)
Premier 414.00 3.00 4>5,1000+tk 5 4 16.56 19.00
Sarno Bristi Offer till 31Dec-2013, 4/- Cash Offer,10tk.
+Rolling Commission, 2-3 /-+ Year end sales, 2/-
38.56 375.44 (40.44)
Basundhara 450.00 10.00 4>10, 5000 bags 10tk. 4 18.00 10.00
Promotional Prog. From Nov to Dec'13, 2000 bags cox's
bazar>10,000 bags Malaysia/Singapore
38.00 412.00 (3.88)
9
Branding ActivitiesShop signProject BoardBillboard
10
Situation Analysis
Branding Activities
Shop SignT-Box Board
11
Situation Analysis
Branding ActivitiesShop SignShop PaintT-Box Board
Situation Analysis
12
Branding ActivitiesPen & card Holder Back side BoardOthers Small Gifts
Situation Analysis
13
Shop SignShop PaintProduct MerchandisingPen & Card Holder
Situation Analysis
14
SWOT Analysis
Strength
15
SWOT Analysis
Weakness
16
SWOT Analysis
Opportunity
17
SWOT Analysis
Threats
18
Sales Projection
Depth increase wide increase Grand Total
Thana TotalExist
Retail Avg. Sales Retail Sales Retail Sales Retail Sales
Fatulla 113 86
50,000
21 3,800
17
3,300
103
57,100
Sadar 67 46
15,000
23 6,200
13
2,000
59
23,200
Bondor 58 39
14,700
20 4,800
13
2,400
52
21,900
Sonargaon 65 25 5,400
17
3,500
27
5,700
52
14,600
Siddirgonj 62 38
19,000
19 6,000
11
2,000
49
27,000
Araihazar 25 10 3,400
5
1,000
9
2,000
19
6,400
Rupgonj 60 26 5,200
15
3,000
22
7,000
48
15,200
Total 450
270
112,700
120
28,300
112
24,400
382
165,400
* March-14
19
20
Brand Communication to Influencer/customers
Direct Selling & End-user Convert.
21
Brand Communication to Influencer/customers
We will communicate strongly to the customers our achievement.
Action Plan
Tentative Influencer Meet Program schedule
Tentative Date Program Name Location Expected Participant
January--2014
Mason Meet Sodor 60
Mason Meet bondor,sonargaon 60
Mason Meet Rupgonj, Arihazar 60
Mason Meet siddirgonj 60
Retail Meet Bondor, Sonargaon, Rupgonj, Arihazar 100
Retail Meet Fatullah, Sodor, Siddhirgonj 250
February--2014
Mason Meet Fatullah 60
Mason Meet Sodor 60
Mason Meet siddirgonj 60
Mason Meet bondor,sonargaon 60
Mason Meet Rupgonj, Arihazar 60
March--2014House Owner Meet Sador, Siddirgonj 60
House Owner Meet Fatullah 60
22
Brand Communication to Influencer/customers
Action Plan
we will also increase sales up to 24,400 bag by developing the wide of 112 Retailers
End-user Convert
we will increase sales up to 28,300 bag by developing the depth of 120 Retailers
23
Direct Selling & End-user Convert.
Recommendation
Need 3 truck(Cap-100 bag) for micro & smooth delivery.
Need 2 Executive (TO/STO) for further development.
Need min.3 billboard for brand communication.
24
25