narendera modi
TRANSCRIPT
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Presented By – Suraj Bhan Section – Theta Roll number - 438
Narendera Modi – A Brand
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Unique design
Sign
Words
Person
Suraj Bhan Roll NO:- 438
What is a brand ?
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Anti muslim image
Regional brand become national
Connect with youth
Connect with urban middle class
Suraj Bhan Roll NO: - 438
Difficulties for modi to become brand ?
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No strong candidate for prime minister
Corruption and scams
Internal conflicts
Manmohan singh uncommunicative leader
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Congress help modi to become brand
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Tata motors shifted Gujarat
Gujarat model
Vision for India
Connect with youth
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Brand modi created
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Ratan Tata
Mukesh Ambani
Anil Ambani
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Praised by big corporate leaders
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Talk less about negatives strategy Example :-
Coca Cola
Pepsico
Suraj Bhan Roll no:- 438
Talk less about negatives
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Social media :- Facebook
You tube
Google plus
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Various tools used by Modi
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Print media :- Newspaper
Magazine
Pamphlet
Posters
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How to prepare and implement a marketing and
branding campaign
Actively manage the brand with discipline and
consistency
Be positive always
Visionary
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What we can learn from PM
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www.businesstoday.in https://en.wikipedia.org/wiki/Narendra_Modi
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Bibliography
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Thank you
Suraj Bhan Roll NO: - 438