nas seminar - creating value - day 3
DESCRIPTION
The third day of the NAS seminar in Oman on strategic thinking and creating value. The focus for the day is how actions hold together in a plan (using the business model canvas as the tool for conversation).TRANSCRIPT
© 2013 National Arts Strategies.
Integrated ActionMaking sure all the pieces work together
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Putting the Pieces Together
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Strategic Thinking
Integrated Action
Planning & Communication
Collective Action
Community Value
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How (Choices) Sharing
The Road to Creating ValueWho and What
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Our Plan for Today
8:30 – 9:15 Putting the Pieces Together
9:15 – 10:30 Building Your Integrated Plan
10:45 –12:00 Class Discussion
1:00 – 2:00 Building Your Integrated Plan Continued
2:15 – 3:15 Class Discussion
3:15 – 3:30 Reflection on the Day
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Putting the Pieces TogetherDelivering on your value promise
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Lucy and the Chocolate Factory
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Integrated Action
The activities of a museum (or a program) are integrated if they all align to
deliver on the value promise.
Integration ensures resources are used effectively and
the complete audience experience is consistent with the promise.
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Do Museum Actions Hold Together?
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Value Promise
AudienceEngagement
Operations
Financial Model
+ Traditional museum goers+ Schools- New demographics
+ membership+ blockbusters- “portfolio”
+ on-site+ school trips- In community- digital
+ within cultural “box”
- Relative to leisure options
+ curation+ conservation+ exhibit design+education- Relationship management- co-creation
+ collections+ venues- technology
+ academics+ collectors+ designers+ museums- parking- retailers- restaurants- redundancy
+ overhead- “starchitects”
+ admission fees+ contributions- broad donor support
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Integrated Museum Plan
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Building Your Integrated PlanUsing the framework for your organization
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Our Approach to the Canvas Today
1. Build your canvas as a team1. Customer-facing components first2. Operations next
2. “Take a tour” of your colleagues plans.1. What advice can you give them?2. What ideas can you learn from them?
3. Step back and reflect on your completed canvaso What insights do you find?o What issues do you need to address?o If the promise changes, do the activities
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Value Proposition
Value Proposition
• What value do we deliverto the audience?
• What bundles of services are we offering?
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Customer Segments
Customer Segments
• For whom are we creating value?
• Who are our most important audiences?
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Customer Relationships
Customer Relationship
What type of relationship will we create with visitors?• Personal assistance• Self-service• Communities• Co-Creation• Other?
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Channels
Channels
How will you reach your visitors? How do they like to be reached?• Awareness?• Evaluation?• Participation?• Post-visit?
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Revenue Sources
Revenue Sources
Where does revenue come from? What do audiences pay for? What do they really want to pay for?• Ministry funds• Admissions• Memberships• “Extras”• Rental• Touring exhibits• Licensing
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Teamwork: Market Strategy
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Building Your Integrated PlanContinue using the framework for your organization
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Key Activities
Key Activities
What key activities are required to deliver on our promise, channels, and relationships?• Program• Problem Solving• Networks
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Key Resources
Key Resources
What key resources are required to deliver on our value promise?• Physical• Intellectual• Human• Financial
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Key Partners
Key Partners
Who are our key partners for delivering on our value proposition?• Special resources and skills• Optimization and efficiency• Risk management
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Cost Structure
Cost Structure
What costs drive the overall cost of operations?• Essential• Enabling• Large• Add risk• Promise efficiencies
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Teamwork: Operations
A Look at Our DayBrief reflection on the day and plans for tomorrow
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What We Covered
The concept of integrated action The business model canvas Analyzing consistency to deliver on your
promise
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What Does All of this Mean?
Integrated action is essential to:o Create a consistent guest experienceo Use your resources most effectivelyo Create your vision and value for the
community Organizations make 100s and 1000s of
decisionso Of course they get out of synco You need to have in mind a sketch of what
matterso Periodic team review and discussion helps
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What Does It Mean in Your Daily Work? Make sure you know:
o the critical target audienceso The value your museum wants to create
Make your own sketch of the best integrated actionso Do on your own with what you knowo Ask your leadership to help form a sketch
Ask yourself, will this action or this option be consistent with our sketch? Why or why not?
© 2014 National Arts Strategies.
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Thank you