nasa: rise above the white noise
DESCRIPTION
Presentation to the International Astronautical Congress: Prague 2010. How to be heard above all the noise. A sampling of some of the many NASA's tools to communicate our cool space stories.TRANSCRIPT
Rise Above the White Noise Beth Beck,
Space Operations Outreach Program Manager NASA Headquarters
National Aeronautics and Space Administration
www.nasa.gov International Astronautical Congress: Prague 2010
21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
• 1.a. a hetergeneous mixture of sound waves extending over a wide frequency range;
• 1.b. a constant background noise, one that drowns out other sounds; • 2. meaningless or distracting commotion hubbub, or chatter.
What is White Noise?
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National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
How do we rise above the white noise?
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
1. Create an Experience National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
2. Make it Personal National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
3. Use Every Tool Available National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
Tools: Astronaut Flight Lounge Early technology, long before social media offered personal access to astronauts.
National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
Tools: 3-D Resources One-stop shop for gamers. Credit given to model makers.
National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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Tools: Space Station Photosynth As close as many of us will ever get to real hardware in space. Images taken by astronauts.
National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
Tools: Spacewalk 3D Part of the growing 3D tool kit.
National Aeronautics and Space Administration
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Tools: Galactic Explorer Module Visitors select one of six destinations and send a video email from space.
National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
Tools: Mission Tweetups Space tweeps experience space first hand through launches, mission debriefs, and more.
National Aeronautics and Space Administration
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Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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Tools: NASA Buzzroom Social media aggregation: The “single source for conversations about NASA.”
National Aeronautics and Space Administration
Tools: SpaceSmart Kiosk-based experience to measure shifts in public opinion. Goal: move the needle.
National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
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Tools: LAUNCH Accelerating Innovation for a Sustainable Future.
Making the connection between Earth and Space through problem-solving conversations.
National Aeronautics and Space Administration
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9 15
National Aeronautics and Space Administration
Stop the Noise!
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
• Get out and talk to your audience. • Find out what interests them. • Learn to speak in a way that they can hear. • Be nimble. • Be creative. • Give yourselves room to fail. • Have fun along the way!
Note: What was once cutting edge QUICKLY becomes tired and stale as technology advances. Update often.
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National Aeronautics and Space Administration
Universe at my Fingertips
Beth Beck, Space Operations Outreach Program Manager, NASA Headquarters 21st SYMPOSIUM ON SPACE ACTIVITY AND SOCIETY
Space Expectations: Involving the Public in Space Activities IAC-10.E5.2.9
http://www.twitter.com/bethbeck http://www.bethbeck.wordpress.com http://www.linkedin.com/in/bethbeck http://www.facebook.com/beth.beck
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Art by NASA’s Jim Hull
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