nasa/marshall space flight center joint counseling …
TRANSCRIPT
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NASA/MARSHALL SPACE
FLIGHT CENTER
JOINT COUNSELING SESSION
Move Digital
November 3, 2016
Background
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COMPANY NAME: Move Digital ADDRESS: 1300 Meridian Street, Suite A-19
OWNER: Laurie HeardLarkin GrantRob Heard
CONTACT NAME: Laurie Heard, President
EMAIL: [email protected] YEARS INBUSINESS:
1.5
CAGE CODE: 7QUY2 DUNS NUMBER: 079621156
WEB SITE: www.MoveHSV.com NAICS CODES: 541613- Marketing Consulting Services *541810- Advertising Agency541810- Public Relations Agency
Business Size & Classifications
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CLASSIFICATIONS (select from list below): Yes/No
SMALL BUSINESS Y
SMALL DISADVANTAGED BUSINESS N
NATIVE AMERICAN-OWNED N
ALASKAN NATIVE CORPORATION N
WOMEN OWNED Y
ECONOMICALLY DISADVANTAGED WOMEN OWNED N
VETERAN-OWNED N
SERVICE DISABLED VETERAN OWNED N
HUBZONE CERTIFIED N
8(A) CERTIFIED N
8(A) EXPIRATION DATE (if applicable) N
TOTAL EMPLOYEES: 4 FT, 2 PT
AVERAGE SALES: $300,000
Quality Systems
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• Built for Growth
• Automated Workflows:• Increased Efficiency
• Lower Cost
• Reduced Redundancies
• Project Documentation• Process & Mapping
• Project Management Software
• Policies & Procedures Templates
Skills & Processes
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Marketing Strategy
Goals &
Objectives
Situational
Analysis
Competitive
Analysis
Market &
Industry Trends
Customer
Profile
Audience
Motivation
Customer
Journey
Positioning Tactical
Recommendations
Tracking
Success
Skills & Processes (Cont.)
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Social Media
Community
Management
Reputation
ManagementAdvertising Training
Customers
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Marshall Space Flight Center
•Subcontractor to ASRC Federal- OSAC CS10 Center Communication
Materials Audit
Goal:
•Refresh and review the brand for Marshall Space Flight Center
“Move Digital had not previously performed work for a federal
government agency, and as the contractor overseeing a project, I had
anxiety that Move Digital might be overwhelmed by the large multi-
tiered environment. However, my customers and I were treated as if
we were Move Digital's only client. The project results were sound, the
information is used regularly, and my customers have stated they
would welcome working with Move Digital again.
Customers
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City of Huntsville, Alabama•Social Media Strategy, Social Media Training
Goals:
•Create and oversee strategic and tactical plans for how, where and
when to use social media platforms
•Train on best practices
“Move Digital is acutely plugged into the digital ecosystem and they are
able to explain, in easy to understand terms, the strengths,
weaknesses and strategic uses of social media platforms. They have
helped us to better focus our time and energy on the digital tools that
make the most sense in our communication goals.”
Customers
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Principle Point(s) of Contact
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NAME TITLE PHONE EMAIL
Laurie Heard President 256-203-6683 [email protected]
Larkin Grant Vice President/ Chief Strategy Officer 256-203-6683 [email protected]
Rob Heard Chief Financial Officer 256-203-6683 [email protected]