nascent tawkon ux design process

tawkon for iPhone: Design Process May 2011

tawkon for iPhone, BlackBerry & AndroidUX Design Process

www.nascentgrp.com

http://www.nascentgrp.com


Presentation at McKesson May 2011

A brand, product and service innovation consultancy.Working internationally for a wide range of global brands:

Presenting:

Guy Haviv / Lead Designer / nascent

@stupidapp

Ori Goshen / Co-Founder, Chief Architect / tawkon

@origoshen

www.nascentgrp.com



May 2011tawkon for iPhone: Design Process

tawkon is a unique approach to handling public concerns ofmobile radiation

About tawkon


We worked on the user experience for tawkonapps for iPhone, BlackBerry & Android.

We also designed tawkon’s brand identity.

at nascent


tawkon for iPhone

Design Process


UX driven process and workflow

Concept to product: design process

v

Platform + User Research


v

Ideation


Scope Definition


Schematic Design



Brand Identity Development

Visual Design: Exploration

Visual Design: Selected Concept

Development Process

S. Jobs: “I'm actually as proud of the many things we haven't done as the things we have done.”

• Putting yourself in the user’s shoes

• User interaction/scenarios analysis

• Focusing on the product core values

• Making tough decisions

Outcome:

• Removed ~30% of planned features

• Detailed map of precise user flows

• Final PDR / MRD

Scope Refinement / User Flow Research

Schematic Design

• Choosing a visual theme

• Aligning with platform & technology limitations

• Define animations

Outcome:

• Designed screens

23

Visual Design

24

• Multiple iterations

• Getting the production items ready-made to

development needs

• Performance optimizations

Production & Dev. Integration


Thank You.

www.nascentgrp.com

www.tawkon.com



