nasdaq bag it presentation
DESCRIPTION
TRANSCRIPT
bagIT Diana Uvaydova
REDESIGN of NASDAQ.com
bagIT: A Millennial Friendly Website
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Theme:“Market Activity” for 16-24 year olds
-will allow Millennials to catch up on their personal profiles as opposed to catching up on stocks.
Will include updates on:
-My financial horoscope-New scholarships-My profile-My news-Who’s online?-My forecast-Local Internships & Job suggestions-Latest entertainment news
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Current NASDAQ Screen
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Millennials: n. A term used to refer to the generation, born from 1980 onward, brought up using digital technology and mass media; the children of Baby Boomers.
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Habits: Professional Research
Tech-Savvy
Heavy Beer & Wine Drinkers
Health Conscious
Shop Farmers’ Markets
Have gym memberships
Tuned into Politics
Very Social Generation – Connected 24/7
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Habits: Anecdotal Observations
Constantly texting
Very Diversified Groups/Cliques
Smoke less than previous generations
Prefer lounges instead of clubs
Spend a lot of time in Starbucks/ free Internet connection
Energy-drink junkies
Busy social calendars
Hard-working
Start driving
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Habits: Anecdotal Observations
Like to shop at:AeropostalePacific SunwearPapayaH&MBanana RepublicArmani Exchange
Like to hang out at:Sushi placesFriday’sPool HallsMoviesMallsBeach
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Reference Sites for 16-24 year olds:
GoogleLimewireYoutubeCollegeBoardFastwebFafsaAmazoneBaystaTravel
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Social Networking Sites:
Myspace
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Inspired by…
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
Resources
http://millennialmarketing.blogspot.com/2009/04/abc-family-network-deft-millennial.html
http://www.youthtrendsreport.com/2008/10/media-that-moves-millennials.html
http://mywcpa.org/files/PDI/WCPA_PDI_09_working_with_millennials.pdf
http://www.hotelworldnetwork.com/millennialmarketing
http://www.naturalnews.com/001409.html
http://byhill.wordpress.com/2009/05/01/10-stratagies-to-help-retain-millennials/
http://generationsatwork.com/articles/millenials.htm
http://millennialmarketing.blogspot.com/2008/10/millennial-spirits-make-mine.html
http://www.ecommercetimes.com/story/trends/51394.html
bagIT Diana Uvaydova
NASDAQ reformed Habits Reference Sites Color Palette bagIT developed
THANK YOU