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Investor Presentation June 2016 NASDAQ: MFRM

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Page 1: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Investor Presentation

June 2016

NASDAQ: MFRM

Page 2: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Forward Looking Statements and Non-GAAP Information

This presentation contains forward-looking statements within the meaning of federal securities laws, that are subject to risks

and uncertainties. All statements other than statements of historical fact included in this presentation are forward-looking

statements. Forward-looking statements give our current expectations and projections relating to our financial condition,

results of operations, plans, objectives, future performance and business. You can identify forward-looking statements by the

fact that they do not relate strictly to historical or current facts. These statements may include words such as "anticipate,"

"estimate," "expect," "project," "plan,“ "intend," "believe" or the negative of these terms, and other words and terms of similar

meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events.

These forward-looking statements are based on assumptions that we have made in light of our industry experience and on our

perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate

under the circumstances. As you consider this presentation, you should understand that these statements are not guarantees

of performance or results. They involve risks, such as those stated in "Item 1A. Risk Factors" of our Annual Report on Form

10-K for the fiscal year ended February 2, 2016, filed with the Securities and Exchange Commission on April 4, 2016,

uncertainties (some of which are beyond our control) and assumptions. Although we believe that these forward-looking

statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial

results and cause them to differ materially from those anticipated in the forward-looking statements.

Because of these factors, we caution that you should not place undue reliance on any of our forward-looking statements.

Further, any forward-looking statement speaks only as of the date on which it is made. New risks and uncertainties arise from

time to time, and it is impossible for us to predict those events or how they may affect us. We have no duty to, and do not

intend to, update or revise the forward-looking statements in this presentation after the date of this presentation.

This presentation includes “As Adjusted” data, which excludes non-recurring charges relating to our ERP system

implementation costs, acquisition-related costs and impairment charges. Such “As Adjusted” data is considered a financial

measure not in accordance with the accounting principles generally accepted in the United States, or “GAAP,” and is not in lieu

of, or preferable to, “As Reported,” or GAAP, financial data. However, we are providing this information as we believe it

facilitates year-over-year comparisons for investors and financial analysts. Please refer to the reconciliation in our press

release issued on June 9, 2016 and the tables at the end of this presentation for a reconciliation of such non-GAAP financial

measures to the most directly comparable GAAP measures.

2

Page 3: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

The #1 Mattress Specialty Retailer

3

#1Mattress specialty

retailer in the U.S.

Largest FootprintBest-in-Class Leading Market Share

Customer experience

Marketing reach

Product offerings

Distribution capabilities

Real estate

Omni-channel opportunities 3,594 locations(1)

Significant Scale Pro Forma for February 2016 Sleepy’s Acquisition

(1) Includes 124 franchise locations; as of May 3, 2016.

$3.8+ bn 3,500+ 48Fiscal 2016 projected

sales of approximately

$3.825-$3.875 billion

Over 3,500 locations… …in 48 states with 75

distribution centers

Page 4: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

MFRM: Key Investment Highlights

4

CompellingIndustry

Dynamics

Best-in-Class Specialty Retailer

Proven Track Record of

Driving Growth

Building a Truly National

Chain

Strong Free Cash Flow Supports

Growth

Experienced & Aligned

Management

Industry has shown long-term stability and consistent growth

Specialty retailers continue to take share

Highly fragmented industry

Unique selling proposition, training and culture drive store productivity

Less than one year cash on cash payback with new Mattress Firm stores

Distribution network is a competitive advantage in an evolving omni-

channel world

History of developing markets through organic growth and acquisitions

Proven ability to capture synergies through acquisitions

Converting all acquired banners to Mattress Firm over the next ~12-18 months

Expect to realize cost savings and efficiencies in advertising, operations and

merchandising over time

Management team is invested and aligned with shareholders

Top executives have 10+ years of relevant experience

Strong free cash flow driven by low maintenance capex and working capital

needs

Supports growth capex and deleveraging

Proven ability to integrate acquisitions and reduce leverage

1

2

3

4

5

6

Page 5: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Compelling Industry Dynamics 1

Page 6: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

6

Compelling Industry Trends

YOY

Growth

U.S. Wholesale Bedding Sales Significantly Rebound After Prior Recessions(1)

($ in billions)

Recession

Recovery

9% 5% -2% 16% 7% 6% 7% 9% 8% 2% 0% 3% 8% 8% 9% 5% 5% 8% 11% 9% 5% 0% 4% 8% 12% 12% 5% 1% -9% -9% 4% 8% 9% 2% 8% 7% 4% 7%

1% 5% 6% 5% 0% 4% 5% 4% 6% 2% -2% 1% 2% 3% 6% -1% -2% -11% -9% 6% 0% 4% 1% 4% 5% 2% 4%

2% 2% 2% 5% 5% 2% 3% 7% 3% 3% 2% 3% 5% 9% 6% 6% 4% 2% -1% -2% 8% 5% 1% 4% 2% 2% 3%

Dollar Value

Units

Avg. Unit Price (AUP)

Quick bounce back following recessions, as bedding sales are most correlated

with Consumer Sentiment and Gross Domestic Product growth

Replacement nature of bedding has also shielded specialty retailers from

volatility experienced in the housing market

Historical 5% long-term growth rate, with projected industry total sales growth

of 3.5% 2016 and 6.5% 2017(1) (2)

(1) Source: ISPA – Mattress Industry U.S. Market Forecast issued May 2016; mattress and foundation sales.

(2) Source: ISPA – 2009 and 2015 Mattress Industry Report of Sales & Trends. Long-term growth rate from 1980-2015.

Page 7: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

0.327

0.3770.386

0.280

0.313

0.250

0.270

0.290

0.310

0.330

0.350

0.370

0.390

0.410

1995 2000 2005 2010 2015

(Units)

$93.7

$215.6

$75

$95

$115

$135

$155

$175

$195

$215

1994 1998 2002 2006 2010 2014

(Dollars)

Wholesale Mattress Shipments per Household(2) Wholesale Mattress and Foundation AUP(2) (3)

(1) Source: Better Sleep Council Study – January 2007.

(2) Source: ISPA – 2015 Mattress Industry Report of Sales & Trends.

(3) Source: ISPA – Mattress Industry U.S. Market Forecast issued May 2016.

A product everyone needs

Sales primarily replacement in nature with an approximately 10 year average

purchase cycle(1)

Units per household are increasing but remain below peak; average unit

prices have shown steady increases

Continued Price Growth with Unit Growth Potential

2017F

7

Page 8: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Specialty Retailers Taking Market Share

8

Consumers demand expertise and prefer destination shopping

Mass merchants not meaningful industry participants

Furniture Retailers

34%

47%

Department Stores

5%Other 14%

Furniture Retailers

56%19%

Department Stores

11%

Other 14%

1993 2014

Mattress

Specialty

Retailers

Mattress

Specialty

Retailers

Mattress specialty retailers have continued to take share

from furniture retailers and department stores (1)

(1) Source: Furniture Today, September 21, 2015.

Page 9: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

9

2015 2015 Pro Forma

Top Mattress Specialty Retailers(1)

Sleepy’s acquisition further strengthens position as the #1 Mattress

Specialty Retailer

Over 25% pro forma market share in fragmented category

Leading Position in Very Fragmented Category

($ in millions) ($ in millions)

(1) Source: Furniture Today Top 100, May 2016. Mattress Firm store count includes franchised locations.

(2) Reflects net sales of the respective retailers divided by the estimated size of the U.S. mattress retail market in 2014; Furniture Today 2015

Bedding Yearbook.

(3) Pro forma for the February 5, 2016 Sleepy’s acquisition.

Rank Company

2015

Stores

2015

Sales

YoY

Growth

Market

Share (2)

1 Mattress Firm 2,481 $2,680 38.6% 17.8%

2 Sleep Number 488 1,184 5.8% 7.8%

3 Sleepy's 1,065 1,130 7.4% 7.5%

4 Mattress1One 248 178 41.3% 1.2%

5 America's Mattress 309 174 14.6% 1.1%

6 Sit'n Sleep 33 124 9.0% 0.8%

7 Mattress Warehouse 192 120 7.1% 0.8%

8 Innovative Mattress Solutions 156 109 3.8% 0.7%

9 American Mattress 105 71 4.4% 0.5%

Top 9 5,077 $5,770 20.7% 38.2%

Rank Company

2015

Stores

2015

Sales(3)

YoY

Growth

Market

Share (2)

1 Mattress Firm 3,546 $3,808 27.5% 25.2%

2 Sleep Number 488 1,184 5.8% 7.8%

3 Mattress1One 248 178 41.3% 1.2%

4 America's Mattress 309 174 14.6% 1.1%

5 Sit'n Sleep 33 124 9.0% 0.8%

6 Mattress Warehouse 192 120 7.1% 0.8%

7 Innovative Mattress Solutions 156 109 3.8% 0.7%

8 American Mattress 105 71 4.4% 0.5%

Top 8 5,077 $5,768 20.6% 38.2%

Page 10: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Best-in-Class Specialty Retailer

10

2

Page 11: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Focus on a consumer’s buying process, not a sales process, using our trademarked

Comfort by ColorTM process

Empowers customers to control process, creating a better experience

Increases conversion and average sales ticket

Buying Process Creates a Differentiated Customer Experience

FIRM

PLUSH

PILLOWTOP

CONTOURED

PERSONALIZED

Page 12: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Leading Talent Development and Retention Capabilities

12

Investments in training, culture and career development drive associate success and

decrease turnover

Focus on Training and Career

Development……and Culture… …Reduces Employee Turnover

First Year

Training

260+hours

Ongoing

Training

85+hours

Overall

Rating

Note: Turnover is an annualized metric for Mattress Firm.

Source: Glassdoor.com as of June 8, 2016.

<40%Total

Employee

Turnover

4.1 3.6

3.2 3.8 3.9

Page 13: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Strong New Store Economics

13

Note: Analysis applies only to Mattress Firm branded, company-operated stores based on historical averages.

(1) Includes approximately $40,000 in Year 1 for vendor funds collected upon store opening.

(2) Store 4-wall profitability divided by net store investment.

(3) Reflects midpoint of respective ranges and does not include additional market level costs or cannibalization.

Store 4-wall profitability drives improving leverage over market-level

costs as store penetration increases

Stores Typically Generate Cash on Cash Payback <1 Year

Representative New Store Investment

($ in thousands) Average

Investment

Buildout and Equipping Cost $202

Floor Sample Inventory 25

227

Less: Tenant Reimbursement (41)

Cash Requirement, Net $186

New Store Results(1)

($ in thousands) Year 1 Year 2

Sales $900 - 950 $950 - 1,000% Growth 0% - 10%

Store 4-Wall Profitability(2) $217 $229

% of Sales 22-25%23-26% 22-25%

Annual Cash on Cash Return(3) 117% 123%

Page 14: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Distribution Network is a Competitive Advantage

14

Distribution

Centers

75+

Same Day

Capacity

80% 35%

Best-in-Class Distribution Capabilities

Same Day or Next Day Delivery Capability Nearly Anywhere in the Continental U.S. and Hawaii

Delivery

Window

~3 hours

Transactions

Delivered

Note: Includes Mattress Firm , Sleepy’s, Sleep Train and third party distribution centers.

Page 15: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Proven Track Record of Driving Growth

15

3

Page 16: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Deep Experience Integrating Acquisitions

16Note: Back to Bed includes Bedding Experts and Mattress Barn. Sleep Train includes Sleep Train, Sleep Country, America’s Mattress

of Hawaii and Got Sleep? Excludes acquisitions prior to 2007 and acquisitions of fewer than 10 stores. Dates based on fiscal year

acquired.

Austin, Dallas, Houston,

San Antonio, Las Vegas

36 stores

2007

14 stores

Las Vegas

2007

10 stores

St. Louis

2007

Yotes

Franchise

40 stores

Atlanta, Miami, SW

Florida, Tampa

2012

27 stores

Charleston, Charlotte,

Columbia, Greensboro,

Greenville, Raleigh

2012

236 stores

Atlanta, Minneapolis,

St. Louis | Houston, Dallas,

Jacksonville, Miami, Orlando,

SW Florida, Tampa

2011, 2012

39 stores

Green Bay, Madison,

Milwaukee, Wausau

2013

Perfect Mattress

Franchise

Online Retailer

2013

Nationwide

55 stores

Dallas, Austin

2014

67 stores

Colorado Springs,

Denver, Phoenix,

Tucson

2014

15 stores

Pittsburgh

2014

131 stores

Chicago

Orlando

2014

314 stores

California, Hawaii,

Idaho, Nevada and

Washington

2014

25 stores

Virginia Beach

2010

45 stores

Phoenix, Tucson

2014

1,065 stores

Northeast, New

England, Mid-Atlantic,

Midwest

2016

34 stores

Colorado Springs,

Denver, Wichita

2014

Yotes

Franchise

Houston

13 stores

2007

Page 17: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Note: Market Level EBITDA is based on an estimate prepared by the Company. See appendix for details of actual EBITDA for

the latest twelve months.

Strong sales growth and market-level

EBITDA margin expansion since acquisition

o Sleep Train market-level margins have

improved to approximately the company-

wide average

Synergies achieved to date are ahead of

targets through:

o Purchasing

o Contracts

o Advertising (Mattress Discounters

conversions)

o Overhead savings

Based on synergies realized to date ($15

million in year one) we increased our year

three Sleep Train synergy target from $20

million to $25 million

17

Sleep Train Sleep Train Synergies – Year 1

Sleep Train Synergies – Year 3 Target

$20$25

$0

$10

$20

$30

Initial Year 3Target

Current Year3 Target

($ in millions)

$10

$15

$0

$10

$20

Year 1 Target Year 1 Actual

($ in millions)

Sleep Train Integration Progressing Ahead of Plan

Page 18: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

$87.5

$121.0 $140.0

$190.2

$254.6 $249.8

2011 2012 2013 2014 2015 LTM Q1'16

Strong Historical Growth Rate

18Note: Fiscal year ended January of the following year.

Note: Not pro forma for Sleepy’s acquisition.

(1) Reflects Adjusted EBITDA; excludes expenses referenced in June 9, 2016 press release.

Strong historical sales growth through new store openings, same store sales growth

and acquisitions (prior to Sleepy’s acquisition)

Annual Adjusted EBITDA Performance(1)

($ in millions)

Annual Net Sales Performance($ in millions)

Page 19: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Building a Truly National Chain

19

4

Page 20: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Border-to-Border, Coast-to-Coast Footprint

20 Note: Includes 124 franchise locations, as of May 3, 2016.

Page 21: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Consolidating Under One Single National Brand

21

Consolidating under one single national banner (Mattress Firm) is expected to

provide significant benefits in operations, advertising, merchandising and sourcing

FY18FY17Q4’16Q3’16Q2’16Q1’16

Select National Banner

Convert Overlapping Markets

Store Optimization

System Conversions

Align Processes in Stores

National Advertising Campaigns

1

Consolidate Banners

COMPLETE

IN PROCESS

IN PROCESS

Page 22: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Brand Selection Process and Outcome

22

EconomicsCustomers Employees

Name appeal

Digital / social

presence

Appeal to key

demographics

Customer reaction

Local brand equity

Name preference

Name appeal

Estimated impact

on customers

Turnover

Productivity

Cost to re-banner

Disruption costs

Conversion benefits

Engaged third party to research brand selection through multiple lenses

All lenses clearly pointed to Mattress Firm for the national brand name

Page 23: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Benefits of a National Chain

23

Financials

Benefits

National advertising

Overhead efficiencies

Private label and

exclusive products

Store base optimization

Sourcing / purchasing

Customer

Benefits

Customer experience and

recognition

Product selection

Omni-channel

National distribution

Cultural

Benefits

Operational simplicity and

focus

Increased speed

to market

Unified culture

Eliminates distraction of

multiple banners

Operating under one national banner will provide an unmatched

experience to our guests and enhance our leading market position

Page 24: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Meaningful Private Label Growth Opportunity

24

Pillows &

Other

Accessories

Mattresses

Long-term private label potential ~25% to 30% of retail sales

15%

Estimated FY16 Private Label Volume

~$500 million

Headboards &

Footboards

Leverages buying power

Global sourcing opportunities

Enables margin expansion

Page 25: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Distribution Network is an Omni-channel Advantage

25

Endless Aisles & “Wish List” Future Initiatives

Store Reviews

Opportunity to increase store sales with

accessories

Drive expanded opportunities for customer

engagement

Rolled out to all Mattress Firm stores with first

product category

Focused on increasing the number of store

reviews

Increases natural search relevancy

Stores with more reviews see higher same store

sales

Buy-online, pick-up in-store (BOPIS)

Expand endless aisle assortment and training to

all banners

Roll out Dream Bed to additional markets

95% 4+ stars

(1) Source: Mattress Firm BazaarVoice rating data; based on over 50,000 reviews as of 5/31/16.

(1)

Nationwide distribution network of over 3,500 stores and 75 distribution centers

creates a unique competitive advantage

Rolling out new capabilities and using reviews to drive traffic and natural searches

Page 26: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Significant Future Growth Potential

26

Omni-

channel

Increase Store

Volumes and

Margins

Reposition Lower Volume Stores

Expand Store Base

Drive store volumes and margins through:

accessories, foundations, private label / exclusives

Supported by national advertising and branding

Real estate optimization review in process

Relocations upon lease maturity

Expand store base into new markets

and grow in underpenetrated markets

4,500 store U.S. potential

Distribution network is a unique competitive advantage

Leverage multiple unique eCommerce properties

Integrate with store network and sales associates

Multiple drivers of continued growth through unlocking the potential of a

national chain

Page 27: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Strong Free Cash Flow Supports Growth5

Page 28: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Free Cash Flow Supports Growth and Deleveraging

28

Low maintenance capex requirements:

‒ FY2015 maintenance capex: $25 million

‒ FY2016E maintenance capex: $35 million

Negative working capital model:

‒ Typical cash conversion cycle provides a

negative working capital business model

Cash tax deductions:

‒ Anticipate future annual cash tax

deduction of over $25 million from

completed acquisitions for over 10 years

Expect to de-lever through:

‒ Free cash flow generation and Adjusted

EBITDA growth

‒ Sale-leaseback of owned Sleepy’s

properties

Free Cash Flow Drivers Strong Recurring Free Cash Flow

$66

$55

$25

$0

$50

$100

$150

$200

FY2015

$146

($ in millions)

Note: Free cash flow (FCF) defined as cash flow from operations less capex.

One-time Acquisition Capex

Growth Capex

Free Cash Flow

Page 29: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Experienced and Aligned Management Team 6

Page 30: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Experienced and Aligned Management Team

30

Adam Blank

President,

Sleepy’s

Steve Stagner

Executive

Chairman &

Chairman of

the Board

Ken Murphy

President &

Chief

Executive

Officer

Karrie Forbes

Chief Business

Officer

Alex Weiss

Chief Financial

Officer

Page 31: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

MFRM: Key Investment Highlights

Proven Track Record of

Driving Growth

Compelling Industry

Dynamics

Best-in-Class Specialty Retailer

Building a Truly National

Chain

Strong Free Cash Flow Supports Growth

31

Page 32: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Appendix

32

Page 33: NASDAQ: MFRM - Mattress Firm · The #1 Mattress Specialty Retailer 3 #1 Mattress specialty retailer in the U.S. Best -in Class Largest Footprint Leading Market Share Customer experience

Mattress Firm EBITDA Reconciliation

.

Source: Page 33 of 2013 10-K, page 34 of 2014 10-K, and press release dated June 9, 2016

(1) We receive cash payments from certain vendors for each new incremental store that we open (“new store funds”). New store funds are initially recorded in

other noncurrent liabilities when received and are then amortized as a reduction of cost of sales over 36 months in our financial statements. Historically, we

have considered new store funds as a component of Adjusted EBITDA when received since new store funds are included in cash provided from operations.

The adjustment includes the amount of new store funds received during the period presented and eliminates the non-cash reduction in cost of sales included in

our results of operations

(2) Reflects both non-cash effects included in net income related to acquisition accounting adjustments made to inventories and other acquisition related cash

costs included in net income, such as direct acquisition costs and costs related to integration of acquired businesses

(3) See page 33 of 2013 10-K, page 34 of 2014 10-K, and press release dated June 9, 2016 for more detail

($ in millions)

LTM

FYE January of the following year 2011 2012 2013 2014 2015 5/3/16

Net Income (loss) $34.4 $39.9 $52.9 $44.3 $64.5 ($55.4)

Income tax (benefit) expense (8.8) 26.7 33.2 29.2 39.1 (34.2)

Interest expense, net 29.3 9.2 10.9 20.1 40.1 53.7

Depreciation and amortization 17.5 23.5 29.5 41.7 62.2 69.0

Intangible assets and other amortization 1.7 1.5 2.5 5.6 5.0 8.9

EBITDA $74.0 $100.8 $128.9 $140.9 $211.0 $41.9

Goodwill impairment charge 0.0 0.0 0.0 0.0 0.0 0.0

Intangible asset impairment charge 0.0 2.1 0.0 0.0 0.0 138.7

Loss on store closings and impairment of assets 0.8 1.1 1.5 1.8 7.5 17.9

Loss (gain) from debt extinguishment 5.7 0.0 0.0 2.3 0.0 (0.5)

Financial sponsor fees and expenses 0.6 0.1 0.0 0.0 0.0 0.0

Stock-based compensation 0.5 2.9 4.8 8.1 8.8 8.5

Secondary offering costs 0.0 1.9 0.0 0.6 0.5 0.2

Vendor new store funds (1) 3.2 1.0 0.8 (1.2) 1.9 2.1

Acquisition related expenses (2) 0.9 12.0 1.7 30.1 22.8 37.2

Other (3) 1.8 (0.8) 2.1 7.6 2.2 3.8

Adjusted EBITDA $87.5 $121.0 $140.0 $190.2 $254.6 $249.8