naspa
TRANSCRIPT
Incorporating
Digital Tools into
[Departmental] Marketing
#NASPA17 #SATech
03.12.17
Hello!
I Am Brittany D. Collins! Internship guru, pop culture Junkie, selfie queen
Matt W. Cummings!I Am
Hello!
Purpose Builder, Civic Leadership, Digital Enthusiast
Who AreYou?
Who AreYou?Name
Title
Favorite Social Media Platform
Favorite Person on Social Media
What is your skill level?
Chapter One
DEVELOP01
What
Is
Marketing??
Marketing is
the contact
You have
with the outside
world
Work Time
What is the contact you have in your
department with the outside world?
01
Marketing:
Targeted Marketing
Passive Marketing
Inbound Marketing
Targeted Marketing:
Passive Marketing:
Inbound Marketing:
Why Social Media?
Why Social Media?
Why Social Media?
Marketing
Student Affairs
Chapter Two
DESIGN02
Good Design
MattersUseful Tools of the Trade
CANVA.COM PIKTOCHART.COM MAILCHIMP.COM
02
The Gospel
of Canva
Make Data fun
with piktochart
You've got
Mailchimp
Time for a
Break
Chapter Three
DELIVERY03
Everybody raise the Same Hand
Everybody raise Your Left Hand
DosCreate calls to action!
Have engaging visuals
Keep content fresh
Have descriptive subject lines
Link back to your website or other platforms.
Hyperlink emails
Cross-promote content
Create market segments
(if you have the capacity)
Easter Eggs!
03newsletter dos and don'ts
DosCreate calls to action!
Have engaging visuals
Keep content fresh
Have descriptive subject lines
Link back to your website or other
platforms.
Hyperlink emails
Cross-promote content
Create market segments
(if you have the capacity)
Easter Eggs!
03newsletter dos and don'ts
Don'tsContent for daaaayyys
Too much text
Too many design elements
Too many calls to action
Forget to personalize
Not referring students to it
Send inconsistently
DosCreate calls to action!
Have engaging visuals
Keep content fresh
Have descriptive subject lines
Link back to your website or other
platforms.
Hyperlink emails
Cross-promote content
Create market segments
(if you have the capacity)
Easter Eggs!
03facebook dos and don'ts
Don'tsContent for daaaayyys
Too much text
Too many design elements
Too many calls to action
Forget to personalize
Not referring students to it
Send inconsistently
DosCreate calls to action!
Have engaging visuals
Keep content fresh
Have descriptive subject lines
Link back to your website or other
platforms.
Hyperlink emails
Cross-promote content
Create market segments
(if you have the capacity)
Easter Eggs!
03facebook dos and don'ts
Don'tsContent for daaaayyys
Too much text
Too many design elements
Too many calls to action
Forget to personalize
Not referring students to it
Send inconsistently
Chapter Four
DATA04
Assessment of all this
Facebook Insights
Mailchimp
Basic Excel
Facebook Insights
Reach
Impressions
Percent Change (present-past)/past*100
Reach per type
Strategy
The brand is visually clean, sharp and modern
Main brand colors are orange and black
The brand's tone of voice is witty, sharp and trendy
Guidelines should be properly utilised in all applications
Thank you
Thats all
Q/A?