naspa technology knowledge community digital marketing presentation
TRANSCRIPT
![Page 1: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/1.jpg)
Incorporating Digital Tools into your [Departmental] Marketing
![Page 2: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/2.jpg)
I am Matt W. CummingsPurpose Builder, Civic Leader, Digital Enthusiast
@mattwcummings
Hello!
![Page 3: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/3.jpg)
I am Brittany D. CollinsCareer Services Pro, Internship Guru, Digital Diva
@MsBrittanyC
Brittany D. Collins
Hello!
![Page 4: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/4.jpg)
MarketingThoughts and Implementation
1
![Page 5: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/5.jpg)
“
"As you’ve noticed, people don’t want to be
sold. What people do want is news and information about the things they care about." -- Larry Weber
![Page 6: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/6.jpg)
Marketing is no longer selling a product but it is narrative sharing, it connects people to other people through story.
![Page 7: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/7.jpg)
1Start with your
Values
![Page 8: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/8.jpg)
What defines us
◉ What are the key values that define your organization
![Page 9: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/9.jpg)
Your story communicates your values
![Page 10: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/10.jpg)
Share your Message
2
![Page 11: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/11.jpg)
Share your Message
◉ All people use Social Media.
![Page 12: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/12.jpg)
![Page 13: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/13.jpg)
![Page 14: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/14.jpg)
MORE WHY
◉ It facilitates the development of your students’ public voice.
◉ It builds community. ◉ It’s relatively inexpensive for a much larger reach.◉ Tech skills matter, period.
![Page 15: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/15.jpg)
Deliver your Message
◉ All people use Social Media.◉ All information must be InBound Based
![Page 16: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/16.jpg)
Inbound Marketing
![Page 17: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/17.jpg)
Deliver your Message
◉ All people use Social Media.◉ All information must be InBound Based◉ We will focus on: Facebook and Mailchimp
![Page 18: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/18.jpg)
CreateContent that Attracts
2
![Page 19: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/19.jpg)
Where to CreateCanva Piktochart DaFont
Online Image Editor
![Page 20: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/20.jpg)
The following content is visual. Check the “reach”.
![Page 21: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/21.jpg)
![Page 22: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/22.jpg)
![Page 23: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/23.jpg)
![Page 24: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/24.jpg)
![Page 25: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/25.jpg)
![Page 26: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/26.jpg)
![Page 27: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/27.jpg)
![Page 28: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/28.jpg)
![Page 29: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/29.jpg)
The following content is
not visual. Check the “reach”.
![Page 30: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/30.jpg)
![Page 31: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/31.jpg)
![Page 32: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/32.jpg)
![Page 33: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/33.jpg)
![Page 34: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/34.jpg)
CurateYour Content
3
![Page 35: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/35.jpg)
![Page 36: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/36.jpg)
Curate = Repost
◉ Pull content from places like:○ Alltop - Publishes top stories from blogs, online
magazines, etc..
○ Reddit- Content is upvoted by members
○ Follow Top Followers, share their content
![Page 37: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/37.jpg)
Student’s Gone Wild
◉ Your best content creators and curators are sitting right in front of you! ○ They normally don’t abuse it either.
○ Plus, they’re pretty good at self-promotion.
◉ Don’t neglect campus partners along the way when curating content.
![Page 38: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/38.jpg)
![Page 39: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/39.jpg)
DistributeYour Content
4
![Page 40: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/40.jpg)
TalkTo Your Audience
● Post 3-5 times a week.
● Use FB Insights.● Visual.● Pay to boost.
![Page 41: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/41.jpg)
TalkTo Your Audience
Mailchimp.
● 2-3 Images.● Student driven-content.● Link to external pages ● Subject line describes
contents
![Page 42: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/42.jpg)
AnalyzeYour Content
5
![Page 43: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/43.jpg)
In September 2015, we launched a content posting strategy for two FB pages...
![Page 44: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/44.jpg)
The third page had no content strategy. We used it as a benchmark to measure success.
![Page 45: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/45.jpg)
Content Strategy
Won.
![Page 46: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/46.jpg)
Blue and Green Had Content Plans. Orange didn’t.
Number of Likes
![Page 47: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/47.jpg)
Blue and Green Had Content Plans. Orange didn’t.Daily Number of Facebook Impressions
![Page 48: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/48.jpg)
Blue and Green Had Content Plans. Orange didn’t.Daily Number of FB Reach
![Page 49: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/49.jpg)
Homework time
:)
Your Content Creation Plan⊙ What are your center/organization’s
core values?⊙ How are these values being fulfilled
by people at your center?⊙ How can you make these content
moments/stories?
![Page 50: NASPA Technology Knowledge Community Digital Marketing Presentation](https://reader031.vdocuments.net/reader031/viewer/2022030303/587b51be1a28abff1a8b6099/html5/thumbnails/50.jpg)
Any questions ?
You can find me at
● @mattwcummings● [email protected]● @MsBrittanyC● [email protected]
Thanks!