nasscom surge 2012: emerging opportunities in ict in the automotive industry - automotive...

Copyright © 2008 Automotive Infotronics Private Limited

STRICTLY CONFIDENTIAL DOCUMENT1

Emerging Opportunities in ICT

in the Automotive Industry

Dr. Arunkumar M. Sampath

Jun 26, 2012


STRICTLY CONFIDENTIAL DOCUMENT

OpportunitiesBackground

Convergence of mechanical, electronic, communication, and IT for automotive applications

Infotronics – In-vehicle and inter-vehicle

Application segments for the Indian mobility industry

Passenger vehicles

Commercial vehicles – LCVs, M/HCVs

Two/Three Wheelers

Maturity of the IT and electronics industry in India

Proliferation of the state-of-the-art communication network

2



OpportunitiesAutomotive Industry

Opportunities for ICT

In-vehicle Communication

Inter-Vehicle Communication

Driver Work Environment Improvement

Increasing Passenger Comfort

Electronic Toll Collect

Challenges – Unique to Indian market

Think Globally, Act Locally

3



Technology SolutionsAutomotive Electronics Technologies

4

Source: Gabriel Lean & Heffernan, “Expanding Automotive Electronic Systems”



World Class Technologies Market / Customer knowledge

Leverage Ashok Leyland’s market knowledge and Continental’s

technology leadership to become an innovation centre for

delivering globally scalable Automotive Infotronics solutions

that will delight customers at a new price/performance point

Vision

Technology SolutionsNew Price Performance Point

5



Lessons Learned

Automotive Infotronics (AI)Value Chain

6



Generic Flex CAN Cluster for

EUROPEAN TRACTOR

MANUFACTURER

Electronic CAN cluster

For AL U-Truck

Body Control Module

AIPL engineers worked side-by-side with Continental

engineers at different locations during product development

Exposure to global technological trends with hands on

experience for product delivery to global standards

Instrument cluster developed to accommodate generic

product requirements

Platform product with flexible design

Instrument cluster developed to

accommodate “UNIQUE” Indian conditions

Global Technology Product for the Indian

Customer -New Price Performance Point

(GSAS, STC, ON-BOARD DATA STORAGE)

State of the art manufacturing facilities from

Continental Bangalore

Body Control Module for Commercial Vehicles

Open source platform product to suit changing Vehicle/customer requirements

First of its kind in India when it comes to Handling Load Redundancies

Scalable Design to meet Global OEM’s requirements

Automotive Infotronics Strategy Product Development Capabilities

7



In-Vehicle CommunicationMultiplexing System

8

Increases vehicle reliability

Integrates electrical &

Electronic systems

Simplifies wiring Harness

Increased Diagnostic

capabilities

Eliminates Fuses & Relays



In-Vehicle CommunicationMultiplexing System

9

Fewer parts and easy diagnostics

resulting in less efforts for

maintenance time.

User friendly electrical system

programming using simple ladder

logic

Because the system is simple

options can be done in software only

no hardware change

The industry standard architecture

gives bus manufacturers opportunity

to change to more competitive

industry standard peripheral devices

without large engineering costs.



Telematics On Board Unit

10

Inter-Vehicle Communication

Advance Vehicle

Tracking & Reporting

(AVTAR)

AVTAR

DIN Package



Driver Work Environment Improvement

Driver Work Place

11

Location of

switches improved

for ergonomics



Increasing Passenger Comfort

Passenger Information System

12

The display boards fitted at MTC

Bus Stops provide real-time ETA

information to the Commuters

In-vehicle announcement

indicates the current bus stop

and the next bus stop




13


Electronic Toll Collect Concept and Implementation in India

Technology SolutionPassive RFID technology (ISO 18000-6C) for

automatic vehicle identification

A prepaid system for toll collection

A central system to manage financial transactions

A legal framework that will allow violator handling

Hiring of a System Integrator for ETC implementation



ChallengesUnique to Indian Market

Harsher Environment

14

Lack of Infrastructure

Overloading Lack of Maintenance



Opportunities for InnovationThink Globally – Act Locally

15




Instrument Cluster for European Applications --designed and developed in India and manufactured and sold in Europe.




Multiplexing System for US market –designed, developed, and manufactured in India and being tried in USA.

Type C – School Bus Type D – School Bus

Instrument Cluster

BCU & MUX



Opportunities for Innovation Technology Forums

20

Technology Presentations at International Shows

Benchmarking Competition on Product Innovation

Feedback from customers with fine tuning of products based on Customer Inspired Solutions



Opportunities for Innovation Conferences for Professionals

21

National Conference on Automotive Infotronics conducted with participation from industry, academia, and Government organizations.

Internationally renowned Plenary speakers and keynote speakers

Professional Development Courses organized before the conference.

Technical presentations on a wide gamut of automotive technologies



Opportunities for Innovation Conventions for Students

22



Strengths Large pool of engineering talent in 25-30 year age group

Reverse brain drain from abroad with mid-level managers able to adapt global technologies to Indian markets – price/performance/environment

Opportunities Cost effective solution for OEMs/Tier I suppliers to harness the engineering

expertise that is available to execute different projects

Adapt the global technologies to Indian tastes and customers using unique combination of expertise in all relevant automotive domains

Challenges Highly price conscious and demanding Indian consumers in an ever growing

competitive market

Lackadaisical attitude of the Government on enforcement and delay in decision-making

Opportunities for InnovationConcluding Remarks

23