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Page 3 Curriculum Vitae

Page 4 Project One: Brief

Page 5 Project One: Research

Page 6 Project One: Final Piece

Page 7 Project Two: Brief

Page 8 Project Two: Concept

Page 9 Project Two: Final Images

Page 10 Project Two: Final Images

Page 11 Project Three: Brief

Page 12 Project Three: Social Media

Page 13 Project Three: Print Promotion

Page 14 Project Three: Viral Campaign

Term time Address:

9 Malthouse Court

PrestonLancashire

PR2 2PH

Home Address:32 Willows AvenueThornron CleveleysLancashireFY5 3AY

Email Addresses

natbrown2212@aol.comnbrown3@uclan.ac.uk

07545957392

September 2009-PresentUniversity of Central LancashireBachelor of Arts with Honours in Fashion Brand Management.Modules including:Intro to Fashion and Brand PromotionIntroduction to ColourDigital Imaging for FashionIntro to TrendIntroduction to PR and Media within FashionProduct DevelopmentFashion EnterpriseOnline Development and Practice

September 2002- May 2007Millfield Science and Performing arts collegeEnglish Literature: BEnglish Language: CArt: CMedia Studies: BReligious Studies: BTextiles: CDrama: B

Personal StatementMy main goal is to have a successful career in the fashion industry, during my course I have developed a range of skills that will be beneficial to my career. I am very interested in fashion media and enjoy visiting various galleries and exhibi-tions to obtain information for my projects.Along with being interested in fashion I am also interested in travel and various different cultures, I would one day love to work abroad.

Work ExperienceSeptember 2010- PresentNext Retail-Working as part of a team-Customer service-Being involved within phase changes, which involves selecting stock and displaying it on the shop floor in a way that will help it to sell.

April 2009-PresentThe Bull Hotel, Public House-Working as part of a close knit team- Taking both food and drinks orders-Ensuring that drinks orders are taken correctly so that the company doesn’t lose money.

May 2008- June 2009Premium Concepts, Telesales-Taking and managing phone calls in a professional and clear

manner-Administration-Creating sales and leads for the company

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brief

Brief: Part 1:Examine trend information relating to Autumn/Winter 2012 through fo-cused research from a variety of sources, and carefully select one theme, which appeals to you from the three presented.

1. Classic2. Modern3. Future

Develop the theme by researching surface texture or pattern, trims/details, graphics, photography and finally colour palettes. These may emerge from existing AW2012 trend themes.

Brief: Part 2:

Show how the chosen trend can influ-ence the Ramsey Jacket.

4

UmbroModern

research board 5

Umbro Tailored by you Home About Delivery FAQ’s Tutorials BASKET

Your JacketStep one, Choose your colourFront

Step two, Choose your rib colour Step three, Choose your logo colour

Step four, Choose your transfers Drag the transfers onto the jacket

Switch to back view

Final Board 6

brief

Decide what Road Trip means to you – what is the look? Classic jeans and T-shirt looks, tomboy, punk, leather etc. Look at style.com, WGSN, Trendstop.com for an A/W11 catwalk show for inspiration and to base your shoot around, and compile mood boards for the overall feel of your story.You will need:� Project Director � Model Scout � Location Scout� Photoshoot Liaison/Art Director

� Clothing Manager� Stylist� Researcher� Graphic artist

Brief

Project Director

Model Scout

Location Scout

Photoshoot liason/Art

director

Clothing Manager

Stylist Researcher

Graphic Artist

7

concept

Road Trip

8

Final Images

R ADTrip

9

final images 10

brief

Brief Part oneYou are required to select from the following lifestyle or sport-clothing brand.

• JD sports� Size� Missgided� Bank

Analyses their existing image, brand and communication tone.

You must develop an online marketing campaign for your brand. Think about covering as many aspects as possible for their website.

Brief Part TwoYou are required to select from the following lifestyle or sport-t-clothing brand.

• JD sports� Size� Missgided� Bank

Develop a viral marketing concept & video for your selected brand

11

social media 12

print based promotion 13

viral campaign 14