natalie henley
TRANSCRIPT
The Essential
Business Roadmap to
Social Media and
Mobile –
Marketing your App to
get DownloadsNatalie Henley,
Director of Marketing –Findability Group
“Natural Horsemanship”
22,000 Searches
Each Month
Natural Horsemanship
“Horse Training”
167,000 Searches
Each Month
Become Findable Under the Right Keywords
Keyword Phrases
Findability in the Buying Cycle
App for Android Shopping
App Information
Fun App for Android Purchasing
Know How Your Prospects Search…
Source: ClickZ 2009
52.9% Search 3+ Keywords
Findability Keyword Discovery
Process
Don’t Guess!
Always Use a Keyword Tool
Keyword
Free Android Apps downloads
Competition
High
Local Monthly Searches
5,400
The Power of Social Media
Social Media users with cell phones are twice as likely to have apps on their phones then typically cell phone owners.
How Apps Get Found
Pew Internet & American Life Project, Nielson App Playbook,
December 2009
83% of Downloads are a results of a
search or a referral from your network
Connecting With Search
Biggest Misconception
Android Market
Android Market
iTunes App Store
Social Media
Element # 1: Title
“Brand X Presents XNameApp – an
awesome game for all ages”
“XNameApp one of the top, Fun Android
Apps of 2012”
“Fun Android Apps for all ages, including
XNameApp”
Keyword: Fun Android Apps
We know that you want fun
android apps that are easy to
use, but more importantly
that work well on your
android phone…
Element # 2: Evenly in the Text
““
To Download XnameApp –
click here
You can download our fun,
android app – XnameApp
Element # 3: Links – To your Site!
Silverson Mixers
Top Performing Keyword: “Industrial High Shear Mixers”
YouTubeKeyword: Industrial High Shear Mixers
Fourth Position!
Results
YouTubeKeyword: Industrial High Shear Mixers
Martin Faith, Owner of a
Small Stained Glass
Company
Top Performing Keyword: “Stained Glass Denver”
LinkedInKeyword: Stained Glass Windows Denver
TIP: Select the “other”
category when
selecting the industry
associated with your
website.
This will allow you to
re-name the website
URL with your
keywords
Fifth Position!
Results
Golden Rule:
You Must Have a
Personality!
Skittles v M&Ms
Action Plan
1.Find your Keywords
-Don’t Guess Use a Keyword Tool
2. Optimize your Social Media, Mobile Stores &
Webpages with Downloads with a Keyword
3. Have Fun with it – Show some Personality
4. Setup Hootsuite.com to save time
5. Measure success through Google Analytics
Thank you for attending!
Email me at:[email protected]
Call me with questions at:888-588-9326
Follow me on Twitter at: www.twitter.com/Marketing_Nat