nathaly e. figuereo nathaly figuereo tamar sánchez 1st ... · •young people between 15 and 25...
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Nathaly Figuereo Tamar Sánchez
1st INTERNATIONAL TRADE
Nathaly E. Figuereo
Tamar Sánchez
1st International Trade
Marketing
Planning
•Young people between 15 and 25 who are energetic young people
who like to have fun and going out with friends.
•Professional people that wear makeup almost every day when going
to work or business meetings. They are single or married. They are
open minded, pay attention to self-development.
•People who need professional makeup to cover flaws on their body
or just need professional makeup for special occasions.
•Makeup professionals such as makeup artists, beauticians,
cosmetologists, hairstylists, models, photographers, who like to follow
the latest trends and new products launched.
Target Market
COUNTRY Why choosing
the United States?
Popular trend on social networks
like Youtube and Instagram
where the majority of channels
and accounts are about beauty
and makeup
Is the largest cosmetics market in the world
Considered the most valuable
beauty market in the world
Has the top consumerist culture
Americans care a lot about their
appearance
For the US market we propose 2 Kits:
Low End kit, comes with:
Foundation + Lipsticks + Mascara +
Blush + Two Brushes
High End Kit, comes with:
Primer + Foundation + Lipstick + Mascara +
Blush + Face Powder + Lashes + Eyeshadows
+ Brushes
4P´s
The Product
Build MUI Kit PRO Build MUI Kit
Catchy Name BuildMUI kit and Pro-BuildMUI kit
Because is a personalized product that
customers will build by their own, choosing
the products that best match their skin color
and type.
The price we have chosen is the result of
analyzing several factors like,
manufacturing costs, logistics costs sending
the product from Spain to the United
States, imports costs and marketing costs.
Price Retail Price: US$40.00 for BuildMUI
US$75.00 for Pro-BuildMUI
Both markets represent an important logistic place to introduce our
products and then distribute them.
Placement
Why?
Its a Cosmopolitan city
and strategic place for
marketing and logistic
operations
New York
It’s the Mecca of the
Seventh Art that gives
us a lot of guarantees
of attracting a lot of
consumers.
In this State the
appearance is very
important . California
GOAL:
Commercialize our products whether in their
stores or specific beauty salons
When ?
Our Goal
Close the deal before summer to launch the
products for christmas season because is the
perfect date for promotions.
Also the Grammys and Oscars Awards are
celebrated two months later.
Where ?
Promotions
Packaging Red Carpet
Exclusive Retailers Sponsorship
Website
Launching on Christmas Season
TV Commercial
By Email or Online Chat [email protected]
Contact Points
In-person
Custumer Service
By Telephone 00 1 513-573-7912
Advertising
Campaign
BuildMUI and Pro-BuildMUI
“MUI gives you beauty all the
time, anywhere”
Catchy Name
Logo
Slogan
Posters
TV COMMERCIAL
THANK YOU!!