national
DESCRIPTION
January February SeptemberMarch -$ -$ -$ -$ -$ -$ -$ -$ 10,355$ 10,355$ 10,35$ Weekly TRPs Total Radio TV Cost -$ -$ ## -$ -$ -$ -$ 28,758$ 28,758$ 28,758$ 28,75$ 60,000$ -$ -$ -$ -$ -$ 13,465$ 13,465$ 13,465$ 13,46$ June July August October April May BUDGET 2 2 2 2 2 2 2 2 "Promotion" Spot Radio (target (ie W25-54TRPs) QUARTERLY TOTAL 3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 TOTAL NET COST $1,000,000 2011 Total Print Cost 27TRANSCRIPT
27 3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26
"Promotion"Spot Radio (target (ie W25-54TRPs)
Weekly TRPs
Total Radio TV Cost -$ -$ -$ -$ -$ -$ -$ -$ -$
Newspaper 2 2 2 2 2 2 2 2
Total Print Cost -$ -$ -$ -$ -$ -$ -$ 10,355$ 10,355$ 10,355$
Out-of-Home
Billboard
8-Sheets
Total Out-of-Home Cost 60,000$ -$ -$ -$ -$ -$ 13,465$ 13,465$ 13,465$ 13,465$
Online
Banners
Total Online Cost -$ -$ ## -$ -$ -$ -$ 28,758$ 28,758$ 28,758$ 28,758$
TOTAL NET COST
QUARTERLY TOTAL
BUDGET $1,000,000
April May
Supreme2013 Media Recommendation Flowchart
4/26/122011
January February SeptemberMarchQ1 Q2 Q3 Q4
June July August October
62,933$ -$ 147,379$ 60,000$
60,000$ -$ -$ -$
Back To School
-$
-$ 42,223$ 52,578$ 52,578$ 52,578$ -$
Total Cost Weeks on Air3 10 17 24 31 7 14 21 28 5 12 19
-$ -$ -$ -$
2 2 2 2 2 2 2 2
10,355$ 10,355$ -$ 41,420$
13,465$ -$ -$ 213,860$
28,758$ -$ -$ 115,034$
370,314$
$1,000,000
Supreme2013 Media Recommendation Flowchart
4/26/122011
Q4October November
62,933$
Back To School
December
-$ 52,578$ 10,355$