national abortion access bowl-a-thon. show of hands 1. a-thon experience? 2. use social media for...

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National Abortion Access Bowl-a-Thon

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Page 1: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

National Abortion Access Bowl-a-Thon

Page 2: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Show of hands

1. a-thon experience?

2. use social media for fundraising?

3. organizational membership structure?

4. put the "fun" in fundraising?

Page 3: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

History

2010: 17 abortion funds and the Network

raised over $180,000

2011: 23 abortion funds and the Network

raised over $323,000

2012: 26 abortion funds and the Network

raised over $478,000!

Page 4: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Reaching more people...

Year Bowlers Donations(some donors gave multiple times)

2010 1,005 4,985

2011 1,486 8,400

2012 2,065 11,964

Note: average gift increased from $36 to $40 from 2010 to 2012.

Page 5: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Collaborative FundraisingLeverage network benefits to share costs

Together our megaphone is bigger

Movement-building!

Share experiences, brainstorm solutions to problems

Page 6: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Why we do it?

• Member funds request fundraising support from us

• Positive impact on our member fundso Fundraising successo Builds community between member

funds

• Strengthens connection between Network and member funds

Page 7: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Structure of BAT

Deputy Director

Member Support CoordinatorDevelopment Officer for Individual Giving

Online Communications ManagerTech Consultant

Member fund Event coordinators

` Team Captains Bowlers

DONORS!

Page 8: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Lesson 1: Make Fundraising Fun!

Page 9: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 10: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 11: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 12: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 13: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 14: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 15: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 16: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 17: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 18: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 19: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Lesson 2: Fundraising as Organizing and Movement-

Building

Page 20: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

The funds that have the most successful fundraisers are also some of our best

organizers.

The Network has learned that the BAT is one of our most successful ways to

build the movement.

Page 21: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Why?

• Follow up, follow up

• You don’t have to be an expert (in fundraising or event planning)

• Create and dispatch community ambassadors

• Turn supporters into fundraisers

• Turn dissatisfaction into action

• Collaboration with other member Funds

Page 22: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Lesson 3: Social media is powerful!

Page 23: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 24: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Pick a handle and use it! The shorter the better.

Page 25: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Great way to get bites of info about your cause into circulation

Page 26: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

This person raised over $2,000 in small amounts via Twitter

Page 27: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 28: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Hey girl.

This meme is worn out by now. But over 70 people "liked" this picture on Facebook within an hour of posting it.

Because, you know, BABY.

Page 29: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 30: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 31: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 32: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 33: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

From the page of a bowler with the New Jersey Abortion Access Fund

Page 34: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Richmond Reproductive Freedom Project's Super Uterus asks for money towards the Bowl-a-Thon

on college campuses

Page 35: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?
Page 36: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Charting progress, weekly

Page 37: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

In 2010, Danielle Geong and Val Vilott came to the DC Abortion Fund and said, "Yeah, we heard about these bowl-a-thons on Twitter. You need to let us organize one for DCAF." In under a month they raised over $15,000.

Page 38: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Don't forget about Email!

Page 39: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Lesson 4: Take what worksand share it

Page 40: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Network staff are not the sole line of support for member funds. Most of our highly successful member funds share their experiences and expertise with other member funds.

• Webinars• Conference calls• Direct communication• Social media

Page 41: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Lesson 5: Love your Bowlers!

Page 42: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

Feel the love...

- Share your success, celebrate!- Photos, photos, photos- Thank you letters or cards- Thank you calls to new donors- Invite them to help plan next bowl-a-

thon- Survey them post-event- Must hear from you before next year

Page 43: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

ScenariosSmall group activity

Page 44: National Abortion Access Bowl-a-Thon. Show of hands 1. a-thon experience? 2. use social media for fundraising? 3. organizational membership structure?

For more info:

Contact us at:Megan Peterson,

[email protected]

Lindsey O-Pries, [email protected]

Visit: http://fundabortionnow.org http://bowlathon.nnaf.org