On Saturday, September 22, 2012, join us for

The Big Build. Amateur builders—both young

and old—hone their skills working side by side

with roofers, plumbers, designers, artisans, and more in

this hands-on festival celebrating the building arts.

NATIONAL BUILDING MUSEUMThe Big Build: A Hands-on Family Festival of Tools, Trucks, and Building Arts

September 22, 2012

401 F Street NW Washington, D.C. 20001 | 202-272-2448 | www.nbm.org | Red Line Metro, Judiciary Square

A one-of-a-kind, annual, family event, The Big Build fulfills a unique niche within the Washington, D.C. area, introducing boys and girls to a wide range of respected professions, while educating them about a key aspect of our everyday lives—the built environment. And, it’s great fun!

The Big Build attracts more than 3,000 visitors each fall to the National Building Museum for interactive demonstrations of contemporary and traditional building arts, as well as hands-on activities and games. Held this year on Saturday, September 22, 2012, this free festival celebrates building craftspeople and their skills—from heavy equipment operators who dig basements and nimble roofers to glass designers, stone carvers, and landscape architects who provide the finishing touches.

Among the numerous activities held this day, about 25 craftspeople will offer hands-on activities in crafts such as art glass design, stone carving, gilding, blacksmithing, and fine woodworking. Building trades represented will include bricklaying, carpentry, plastering, straw bale and log cabin construction, and roof thatching. Architects, designers, and plumbers will also be on hand to give advice to budding professionals. In fact, a total of more than 160 of these volunteers are expected to donate their time and expertise. A highlight each year is a “petting zoo” of construction machinery displayed on the Museum’s handsome front lawn, where kids can climb behind the wheel of a cement truck or bulldozer.

The Big Build is presented in partnership with the Associated General Contractors of America.

Sponsor Visibility and Marketing

The National Building Museum deploys all public relations, marketing, and online communications tools at its disposal to promote the event to new and returning families. In 2012, the outreach strategy will include the following:

• Media sponsors: for 2012, these may include Washington Family magazine and WETA-TV• Public relations campaign focusing on Washington, D.C. media• 8,000 postcards distributed to the Museum’s list of individual and family members• Featured event in monthly, printed calendar of events (distribution 8,500)• Prominently promoted on www.nbm.org homepage and email newsletters (15,000 subscribers)• Social media campaign through Facebook, Twitter, and Tumblr• Co-branded paid advertising on Metro (contingent on sponsor participation)

When and Where

The 2012 Big Build will be held Saturday, September 22, rain or shine, in the Museum’s expansive Great Hall and outside on the 5th Street lawn (401 F Street, NW), 10 a.m. to 4:30 p.m.

For More Information

Deadline for participation is July 1, 2012. Please contact Laura Brower Hagood, director of corporate, foundation, and association relations, 202-272-2449, x3551 or lhagood@nbm.org for more information. To learn more, you can also visit www.nbm.org.

The Big Build: A Hands-on Family Festival of Tools, Trucks, and Building Arts

September 22, 2012

Sponsorship Benefits

Presenting Sponsor: The Big Builder .......................................................................................................................................................................... $25,000

• Recognized as presenting sponsor with logo on all promotional materials: oversized postcard (mailed to 8,000); monthly calendar of events newsletter (print run of 8,500); email newsletters and e-blasts (to 15,000 subscribers)

• Logo and link placement on event webpage (3,500 page views expected)• Social media recognition on Facebook (5,700 friends) and Twitter (8,275 followers)• Booth on event floor for demonstration and distribution of materials• Logo and recognition as a presenting sponsor on Festival program cover

(programs distributed to more than 3,000 attendees)• Logo on front of t-shirts worn by volunteers and demonstrators (200 distributed) • T-shirts and admission to museum exhibitions for ten ($180 value)

Lead Sponsor: Brick Layer ........................................................................................................................................................................................................ $20,000

• Logo recognition on all promotional materials as listed above• Name and link recognition on event webpage• Booth on event floor • Logo on back program cover and event signage at entrance • Logo on back of t-shirts • T-shirts and exhibition admission for six ($108 value)

Sponsor: Roofer .................................................................................................................................................................................................................................. $10,000

• Acknowledged by name on all promotional materials• Acknowledged by name on back of t-shirts • T-shirts and exhibition admission for four ($72 value)• Starred benefits below

Friend: Woodworker .......................................................................................................................................................................................................................... $5,000

• Acknowledged by name on event web page*• Acknowledged by name on back program cover and event signage*• T-shirts and exhibition admission for two ($32 value)

Optional Marketing Package ....................................................................................................................................................................... $5,000 - $10,000

• Available with a sponsorship gift of any level• Co-branded advertising placement in Metro (minimum of three participants)• Radio or print advertising

Deadline for participation: July 1, 2012.

For more information, please contact Laura Brower Hagood at 202-272-2449, x3551 or lhagood@nbm.org.

*These benefits are also available at the Roofer level.

401 F Street NW Washington, D.C. 20001 | 202-272-2448 | www.nbm.org | Red Line Metro, Judiciary Square

The Big Build: A Hands-on Family Festival of Tools, Trucks, and Building Arts

September 22, 2012