national copd awareness campaign - who.int · campaign objective/audiences to increase awareness...

www.LearnAboutCOPD.orgwww.LearnAboutCOPD.orgwww.LearnAboutCOPD.orgwww.LearnAboutCOPD.orgwww.LearnAboutCOPD.org

National COPD Awareness Campaign

Dr. James P. Kiley

National Heart, Lung, and Blood Institute, NIH

May 2008

Grand Challenges in Chronic Diseases

Goal A: Raise public awareness

Goal B: Enhance economic, legal and environmental policies

Goal C: Modify risk factors

Goal D: Engage businesses and community

Goal E: Mitigate health impacts of poverty and urbanization

Goal F: Re-orientate health systems

Volume 450 22 November 2007FEATURE

www.LearnAboutCOPD.org

COPD Statistics – U.S.

• ~ 24 million affected

• >120 deaths/year (4th leading cause)

• ~900,000 disabled, working age adults

• Total cost of $37 billion/year


Creative/Strategic Approach

“Brand” COPD

Not a “quit smoking”campaign

Emphasize diagnosis and treatment as means to improving quality of life

Partnerships KEY to success


Campaign Objective/Audiences

To increase awareness and understanding of COPD and its risk factors among target audiences, and to underscore the benefits of early detection and treatment.

• At-risk men and women

(smokers and former smokers age 45+)

• Diagnosed COPD patients and their caregivers

• Health care providers


Health Care Roll-out (Fall 2006)


Consumer Roll-out (Winter 2007)

• Newsweek: 3 million readers• NYT: 1 million readers• WSJ: 1.7 million readers


Resource Kit (Nov 2007)

Kit includes:• Cover Letter

• Campaign Backgrounder

• Fact Sheets for Patients (100)

• Fact Sheets for At-Risk (100)

• Speaker’s Guide/Presentation Materials

• Educational Video/Discussion Guide

• Poster

• Alpha-1 Fact Sheet

• COPD Digest

• Resource Connection Cards

• Radio PSAs• Print PSAs• Event Planning Tips• Sample Press Release• Materials Order Form


Web Site/Event Listing


E-newsletter Update


• Integrate campaign into organizational activities

• Provide distribution vehicle

• Set up Web link

• Offer spokespeople

Partnerships

The COPD Foundation – Mobile

Spirometry Unit


16 states working toward COPD state plans

and coalitions include:

U.S. State Outreach

• HI

• ME

• NM

• MN

• NC

• TX

• VA

• IN

• UT

• NV

• KY

• IL

• AZ

• WI

• CA

• CO ✔


What Can You Do?

• Educate primary care providers about the importance of early diagnosis and treatment for COPD, using LMBB materials

• Utilize LMBB materials with your patients

• Translate and adapt materials for local use and develop Country-wide COPD action plans

- Argentina – Dr. C. Baena-Cagnani


QuestionsQuestions: LearnAboutCOPD.org

national copd awareness campaign - who.int · campaign objective/audiences to increase awareness...

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