national food industry strategy
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National Food Industry Strategy
Perspectives on Business Development in India
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OVERVIEW
What is the National Food Industry Strategy?
Why are we going to India?
What are the platform objectives and structure?
What will be the success factors?
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Team Australia Internationalisation
Catalyst/Coordination
Stimulate
Facilitate
NFIS Ltd (Executive Board)
‘Capture the Lessons’
Replicate
Disseminate
Program Delivery
Manage servicesbest delivered by industry to industry
National Food Industry Council (Supervisory Board)
Set strategic direction
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INPUTS TO PRODUCTION PLANNING
CONSUMER PROMOTION
CUSTOMER DEVELOPMENT
DISTRIBUTIONPROCESSING AND PACKAGING
PRIMARY PRODUCTION
INPUTS TO PRODUCTION
Internationally Competitive
Business Environment
GlobalCost
Competitiveness
Collaborative Market Development
InternationallyCompetitiveSupportingIndustries
Sustainable Competitive Advantage
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Collaborative Market Development
Recognition of Australia in global markets as a producer of safe, health and environmentally sustainable food.
Healthy balance of industry engagement in international markets – with both inward and outward investment and with 60% of food products exported.
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Global Cost Competitiveness
Substantial domestic production base with increased use of technology to lower input and processing costs.
Collaborative approach to pre-competitive innovation with strong linkages between R&D providers and food companies.
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Internationally CompetitiveSupporting Industries
Consolidation of food industry expertise to create world class R&D, education and training opportunities.
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Internationally CompetitiveBusiness Environment
Integrated, whole of chain approach to food industry regulations that is sensitive to international competitiveness, has sensible compliance costs and is consistent across government jurisdictions.
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Why India - Challenges and Opportunities
Opportunities
• Great example of internationalisation – opportunity to innovate and scale up
• Developing retail sector
• Opportunities in 5 star food service
• Opportunities for two-way investment
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Challenges
• Market access issues
• ‘Many Indias’
• Changes in products/systems: flavour profile,packaging, cold chain
Why India - Challenges and Opportunities
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Platform Objectives – Sustained Presence of Australian Food and Beverage
Companies in India
Global cost competitiveness
• Improve the international competitiveness of Australian food companies
• Establish long-term relationships to underpin successful commercial outcomes for Australian and Indian food and beverage companies
Market-making:
• Position and effectively market Australian food andbeverage products to Indian food customers and
consumers under the ‘Australian Food’ banner
• Improve market access for Australian food andbeverage products
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Platform Structure – Creating the Demand Chain
Promotion/Positioning
• ‘Australian Food’ banner
• Market awareness
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Platform Structure – Creating the Demand Chain
In India – Bangalore;
• Sourcing product to meet specifications
• Nationally coordinated consolidation system
• Category management and feedback to suppliers
• Market intelligence
• Import/distribution/marketing capability
• Category management and feedback to Australian‘partner’
In Australia
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Partners
NFIS Ltd
Austrade
State Governments in Victoria, WA and SA
Food Agriculture Trade Services (in DAFF)
Sector associations, eg. HAL
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Success Factors
Selecting the right ‘lead partner’ – in India and Australia
Encouraging committed companies in Australia
Steve Waugh
Steve Waugh