PARTNERSHIP MARKETING TOOLKIT

Toulouse~LautrecParis & the Moulin Rouge

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National Gallery of Australia Exhibition Partnership Marketing Kit

3 Introduction

4 Exhibition Overview

5 Exhibition Experiences

6 Partnership Marketing Opportunities

7 Partners

8 Key Timeline and Contacts

11 Ticketing Information

12 Ticket Order Form

INTRODUCTION

The National Gallery of Australia will host Toulouse-Lautrec: Paris & the Moulin Rouge from 14

December 2012 until 2 April 2013. As part of the NGA’s comprehensive, national marketing

campaign, your business has the opportunity to join in the partnership marketing program and

leverage the benefits of this exhibition.

Exhibition partnership marketing opportunities include:

• Tools to theme your own marketing efforts

• Wholesale tickets available at a 20% commission through ticket partner Ticketek

• Access to wholesale priced catalogues through the exhibition themed NGA shop

• Complimentary tickets and tours for your staff to learn about the exhibition

• Tourism media opportunities for your products that promote the exhibition

• Point of sale promotional material and support

front cover:

Henri de Toulouse-Lautrec Queen of Pleasure [Reine de Joie] 1892, brush, spatter and transferred screen colour lithograph National Gallery of Australia, Canberra, Purchased with the assistance of Mary Peabody 2011

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EXHIBITION OVERVIEW Toulouse-Lautrec: Paris & the Moulin Rouge is the first major retrospective in Australia of the art of Henri de Toulouse Lautrec and will include more than 100 paintings, posters, prints and drawings. Toulouse-Lautrec: Paris & the Moulin Rouge will present spectacular images of Parisian café society, the high and low life of Bohemian Paris and famous dance halls such as the Moulin-Rouge.

This large scale retrospective is an exceptional event in this country and due to the extremely fragile nature of many of the works it is unlikely such an exhibition will be seen here again for many years. The National Gallery of Australia has secured loans from 30 public and private collections from around the world, including renowned institutions such as the Musée d’Orsay, Paris, the Metropolitan Museum of Art, New York, the Courtauld Gallery, London and the Tate. Works will also be drawn from the National Gallery of Australia’s own collection of Toulouse-Lautrec prints and posters; the most extensive in Australia. This once-in-a-lifetime experience will be on display in Canberra only.

Dates14 December 2012 – 2 April 2013

Times Gallery opening 10:00 am – 5:00 pm dailySaturdays during the exhibition until 7.00 pmFrom 18 January 2013 every Friday until 7.00 pmClosed Christmas Day

LocationTemporary Exhibitions Gallery National Gallery of Australia

Retail Ticket Prices Adult - $25Children (7 – 16yr old) - $6 Children under 6 yrs free with paying adult Family (2 adults and 2 children) - $55Concession (Seniors Card, Student Card, State Gallery Members Card) - $20National Gallery of Australia Member - $16

Wholesale Ticket Prices Adult Wholesale - $20Concession Wholesale - $16Family Wholesale - $44

EXHIBITION EXPERIENCESAudio tours

A narrated audio tour experience is available to hire at the gallery. Audio Tour $6 For Families

• Children’s Discovery Trail (a dedicated guide to the exhibition just for kids)• Special school holiday programs and activities• Sculpture Garden Sunday - a free family event held on 3rd March 2013• Exhibition Family Activity Room - features activities facilitated by qualified staff (suitable for children aged 3-10 years

and their families). Fun activities include drawing, drama, stories, puzzles and games related to the life and work of the artists featured in the exhibition. Entry to the Family Activity Room is included in the ticket price.

Public Programs and Events

A comprehensive range of public programs and events is being developed in conjunction with Toulouse-Lautrec. The NGA will partner with Australian Capital Tourism again for the Enlighten Festival. A listing of all public programs will be available on the NGA tourism portal in Mid November.

The Sculpture Garden Restaurant and Sculpture Bar

The Sculpture Garden Restaurant is now open and will be open for lunch Wednesday – Sunday throughout the exhibition. Bookings: 02 6240 6660. Sculpture Bar, in association with Veuve Clicquot will also be held through the exhibition on a Friday night.

NGA Cafe

Overlooking the Sculpture Garden, the café is the perfect place for visitors to unwind with a coffee, morning/afternoon tea or a light lunch. Exhibition Shop

The NGA will create a themed exhibition shop, featuring exclusive merchandise, as well as an exquisite exhibition catalogue. A comprehensive array of art text books and stationery will also be available, as well as a large assortment of enticing, stylish French imported gifts, limited edition Toulouse-Lautrec posters and prints, and much more. ‘Win a Renault’ Competition

The NGA has partnered with Rolfe Renault Canberra to give all exhibition patrons the opportunity to go into the draw to win a 2013 Renault Megane Hatch. Please note that complimentary ticket holders, hotels and tourism operators who purchase tickets on behalf of their customers will be excluded from entering the competition. Individuals who purchase tickets directly from hotels or tourism operators, can enter the competition at the National Gallery of Australia at a dedicated kiosk near the entry to the exhibition from 14 December 2012 – 2 April 2013. To be considered for the promotion, these entrants must enter the transaction number located on the bottom left hand side of their purchased ticket. Shown as Trans. No: on the ticket.To view the terms and conditions of the competition please go to the NGA tourism portal www.nga.gov.au/tourism

Henri de Toulouse-Lautrec The box with the golden mask [La loge au mascaron doré] detail 1893, crayon, brush, spatter colour lithograph with scraper,National Gallery of Australia, Canberra, The Poynton Bequest 2010 The Sculpture Garden Restaurant

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PARTNERSHIP MARKETING OPPORTUNITIESThe tourism site: www.nga.gov.au/tourism is your portal to all partnership materials including ticket order forms, information, images, logos, promotional text and frequently asked questions.

Wholesale tickets

Exhibition tickets are available to your business at a wholesale rate for packaging with your own products and experiences. Tickets must be ordered directly from Ticketek.

Complimentary tickets, tours and information for staff

Complimentary tickets will be provided to organisations that support the promotion of Toulouse - Lautrec. These tickets are to be used for staff to gain entry to the exhibition. A tour for staff will also take place at the start of the exhibition and an invitation to the tour will be sent to you along with information fact sheets to be placed at the reception of your organisation.

Point of sale promotional material and support

Posters and brochures for Toulouse - Lautrec will be available for your organisation in mid November. Please contact Siobhan Ion - siobhan.ion@nga.gov.au with any requirements you may have.

Leveraging the national marketing campaign

A national, multi-faceted marketing campaign will promote the Toulouse - Lautrec exhibition. Further information and a schedule of media placements and advertising will be provided so you can plan your own promotional activities and leverage the awareness created by the NGA’s activities.

PARTNERS

The National Gallery of Australia would like to acknowledge the generous support of the following Partners:

MEDIA PARTNERS

MAJOR PARTNERS

PRINCIPAL PARTNERS:

EXHIBITION PARTNER:

ACCOMMODATION PARTNER BEVERAGE PARTNERS

International Exhibitions Insurance Program

opposite:

Henri de Toulouse-Lautrec La Goulue at the Moulin Rouge [La Goulue entrant au Moulin Rouge] detail 1891–92, oil on cardboard, The Museum of Modern Art, New York, Gift of Mrs David M. Levy

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TIMELINE 10 September Initial promotional campaign commences - tickets on sale to General Public

11 September Industry briefing event

November Major promotional campaign commences

13 December Official Media Preview and Exhibition Launch

14 December Exhibition open to the public

25 December NGA closed - Christmas Day

1-2 & 8-9 March Australian Capital Tourism Enlighten events

1 April Easter Monday

2 April Final day of Toulouse-Lautrec

USEFUL CONTACTS Partnership Marketing Program

For more information regarding cooperative marketing opportunities and support developing your partnership promotions please contact Siobhan Ion at the National Gallery of Australia: P: (02) 6240 6431 M: 0431 121 099 E: siobhan.ion@nga.gov.au

Ticketek

Email ticket order forms to groupbookings@ticketek.com.au OR fax to 1300 769 910 Phone 1300 364 001 for any enquiries.

NGA

General information (02) 6240 6411 General email enquiries: information@nga.gov.au

Tourist information

Canberra and Region Visitor Centre P: 1300 554 114 www.visitcanberra.com.au

Henri de Toulouse-Lautrec Mademoiselle Eglantine’s troupe [La troupe de Mademoiselle Eglantine] 1896, brush, spatter and crayon colour lithograph, National Gallery of Australia, Canberra, The Poynton Bequest 2012

opposite:

Henri de Toulouse-Lautrec Moulin Rouge: La Goulue detail 1891, brush and spatter colour lithograph, National Gallery of Australia, Canberra, Acquired through the National Gallery of Australia Foundation and the Poynton Bequest 2010

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TICKETING INFORMATION

All tickets for Toulouse-Lautrec will be sold through Ticketek. The NGA has an established Ticketek box office at the information desk and an exhibition box office will be set up in the level one foyer for the duration of the exhibition. Timed Tickets (does not apply to wholesale tickets)

General admission tickets will be purchased on a timed ticket half hour session for the exhibition. Each half hour session will have a limited number of people which will enhance the exhibition experience for visitors and manage any issues with long queue times. Please note that although tickets are purchased every half hour, visitors are not restricted by the amount of time they have to view the exhibition. NOTE: The timed ticket process will not apply to wholesale tickets for hotels and tour operators. Wholesale tickets will be valid each month and will be untimed. This is a unique selling point for your business. Wholesale tickets Ordering Process

Fax or email the ticket order form to Ticketek Groups in Sydney groupbookings@ticketek.com.au or fax to 1300 769 910. Ticketek Groups is open Monday – Friday rom 9am – 5.00pm AEST.

Orders will be processed within 48 hours of receipt (except weekends). Please note that Wholesale tickets will be sold for the month the guests are attending the exhibition i.e. Dec, Jan, Feb, Mar or April and are untimed.

Payment and Ticket Delivery

All orders require pre–payment prior to the tickets being issued.

Direct Debit – Please ensure you email your remittance to groupbookings@ticketek.com.au. Tickets will be dispatched within 48 hours of the remittance being received.Cheque – Cheques must be received by Ticketek Groups or the Ticketek Canberra agency prior to tickets being issued. Tickets will be dispatched within 48 hours of remittance being received.Credit Card – tickets will be dispatched within 48 hours of being processed.

Weekend and Last Minute Orders

Last minute orders and same day collectionTickets can be collected from the Ticketek Canberra city office (11 Akuna Street ) if prior arrangement has been made. If you require this option please mark on your order form or call 1300 364 001. Payment must be made prior to tickets being issued.

Sat/Sun 10am – 5.00pm Please email the completed ticket order form to FDesk@nga.gov.au or phone through your order with payment details to 6240 6583. Tickets can be collected by your representative or left in the guest name at the Front Desk on the day of the exhibition.

Returns and Refunds

•A refund will only be offered for unsold wholesale tickets returned to Ticketek within 5 working days after the last day of each month or 5 days after the last day of the exhibition.

•Refunds will take 7 – 10 working days to be processed.•Please return tickets to Ticketek Groups,

PO Box 1610, Sydney, NSW, 2001• If payment has been made by credit card the card will

be refunded.•Please note: Refund requests for more than 100

tickets per month will be at the discretion of the NGA so please plan and order according to your requirements.

Terms and Conditions

•A transaction fee of $9.95 applies for each separate order

•Tickets are non – transferable (i.e. wholesalers must use the month they are purchasing for and tickets cannot be exchanged for another month)

•For orders over 500 tickets per order, please email your request to Siobhan Ion at the NGA siobhan.ion@nga.gov.au

•Tickets are sold by Ticketek as an agent of the “seller” NGA. All claims are the sole responsibility of the seller

•Concessions – customers must present a valid identification card, as proof of eligibility when requested at the exhibition

•Lost tickets – Ticketek reserves the right to charge a replacement fee for the replacement of lost tickets. Ticket replacements are subject to NGA approval

•All ticket sales are subject to Ticketek’s general terms and conditions of sale – please visit www.ticketek.com.au for more details

Christmas Ticket Collection

Please ensure that you plan ahead over the Christmas New Year period. The Canberra Ticketek Office and agency will be closed from 24 December – 7 January. Ticketek Groups opening hours are below:

Closed: Sat 22 December to Wed 26 December Open: Thu 27 and Fri 28 DecemberClosed: Sat 29 December to Tue 1 JanOpen: Wed 2 to Fri 4 January

opposite:

Henri de Toulouse-Lautrec Caudieux

detail 1893, brush and spatter colour lithograph National Gallery of Australia, Canberra

The Poynton Bequest 2011

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Ticket Order FormExhibition Toulouse-Lautrec: Paris & the Moulin Rouge

Dates 14 Dec 2012 - 2 Apr 2013

Contact Details

Organisation/Business Name

Postal Address

Contact Person

Contact Details (ph)

Email

Ticketek Account no:

Wholesale ticket prices – please complete the order form below.

Tickets will be available and valid for the following months:December 2012, January 2013, February 2013, March 2013, April 2013

Ticket Dec 2012No. tickets

Jan 2013No. tickets

Feb 2013No. tickets

Mar 2013No. tickets

Apr 2013No. tickets

Total Cost

Adult - $20 $

Concession - $16 $

Family - $44 $

Transaction fee applies for each separate order $ 9.95

TOTAL COST $

Delivery – tick box Regular Mail (7 - 10 working days) Ticketek Canberra City Agency collection (Monday – Friday 9am-5pm)

PAYMENT METHOD

Credit CardProcessing fee of 1.75% applies

Visa MasterCard American Express Diners Club

Card No:

Name on Card ........................................................................................ Expiry Date: _ _ / _ _ CCV: _ _ _

Direct DebitPlease enter “Toulouse-Lautrec [company name]”.BSB: 032007 Act No: 900462 Act Name: Ticketek Pty LtdPlease email Groupbookings@ticketek.com.au with your remittance advice.

Cheque Payable to Ticketek PTY LTD and post to Ticketek Groups – Toulouse – Lautrec Ticket Orders, GPO Box 1610, Sydney, NSW 2001

TICKET ORDERS - Ticketek Groups is open Monday – Friday 9am-5.00pm AESTPlease email your ticket order forms to groupbookings@ticketek.com.au or fax to 1300 769 910. Orders will be processed within 48 hours of receipt (except weekends). If you require urgent collection, please place your order by phone. Phone orders can be taken by calling 1300 364 001. PAYMENT AND TICKET DELIVERYAll orders require pre-payment prior to the tickets being issued.Direct Debit – for faster dispatch of tickets, please ensure you email your remittance to groupbookings@ticketek.com.au. Tickets will be dispatched within 48 hours of the remittance being received.Cheque – Cheques must be received by Ticketek Groups or the Ticketek Canberra agency prior to tickets being issued. Tickets will be dispatched within 48 hours of remittance being received.Last minute orders and same day collection – Tickets can be collected from the Ticketek Canberra city office if prior arrangement has been made. If you require this option please mark on your order form or call 1300 364 001. Ticketek Agency - 11 Akuna Street, Canberra.WEEKEND AND LAST MINUTE ORDERSSat/Sun 10am -5.00pm Please email this completed form to FDesk@nga.gov.au or phone through your order with payment details to 6240 6583. Tickets can be collected by your representative or left in the guest name at the NGA Information desk on the day of the exhibition.

TERMS AND CONDITIONS• A transaction fee of $9.95 applies for each separate order• Tickets are non-transferable (i.e. wholesalers must use the month they

are purchasing for and tickets cannot be exchanged for another month).• For orders over 500 tickets per order, please email your request to

Siobhan Ion at the NGA siobhan.ion@nga.gov.au • Tickets are sold by Ticketek as an agent of the “seller” National Gallery

of Australia. All claims are the sole responsibility of the seller.• Concessions – customer must present a valid identification card, as

proof of eligibility when requested at the exhibition. • Lost tickets - Ticketek reserves the right to charge a replacement fee for

the replacement of lost tickets. Ticket replacements are subject to NGA approval.

• All ticket sales are subject to Ticketek’s general terms and conditions of sale, which are available at http://premier.ticketek.com.au/content/buyers/termsofsale.aspx

RETURNS AND REFUNDS• A refund will only be offered for unsold wholesale tickets returned to

Ticketek Groups within 5 working days after the last day of each month or 5 days after the last day of the exhibition.

• Please return tickets to Ticketek Groups, PO Box 1610, Sydney, NSW, 2001

• Refunds will take 7-10 working days to be processed.• If payment has been made by credit card the card will be refunded.• Please note: Refund requests for more than 100 tickets per month will

be at the discretion of the Gallery, so please plan and order according to your requirements.