national golf association media network 9 july-2013 kk
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Introducing the NATIONAL GOLF ASSOCIATION MEDIA NETWORK- An Alliance of State, Regional and Provincial Golf Associations. Reach 1-million+ member households who are well-educated, highly affluent and very successful couples who are savvy travelers and passionate about golf with our publications, web sites, events, e-newsletters , e-blasts and e-revisions.TRANSCRIPT
Reach 1-million+ member households who are well-educated, highly affluent and very successful couples who are savvy travelers and passionate about golf with our publications, web sites, events, e-newsletters , e-blasts and e-revisions.
Submitted by: Kevin J. Kinney • National Advertising • Atlanta Cell: 770.331.1960 • email: [email protected]
Introducing the
NATIONAL GOLF ASSOCIATION MEDIA NETWORK An Alliance of State, Regional and Provincial Golf Associations
Who We Are
An alliance of State, Regional and Provincial Golf Associations serving these major markets:
USA-EAST
USA-WEST
CANADA
Metro New York-NJ-CT, Chicago, Philadelphia, Boston, Atlanta, Detroit, Raleigh, Milwaukee, Minneapolis, Miami-Ft Lauderdale, Tampa-St Pete
Los Angeles, San Francisco, San Diego, Palm Springs, Boise, Dallas, Houston, Denver, Phoenix, Las Vegas, Portland, and Seattle
Calgary, Montreal, Toronto, Vancouver and Winnipeg
Southern California
Arizona Northern California
Chicago, Northern Illinois
Georgia Florida Michigan
Massachusetts
Texas Carolinas
New York, New Jersey
& Connecticut
Minnesota
Canada
Wisconsin
Colorado
Washington, Oregon & Idaho
Nevada
Who We Are Operated by amateur golfers, for the benefit and promotion of golf, each State Golf
Association provides a USGA Handicap Index® to club members and each conducts 40 to 50 amateur tournaments annually. They also measure and rate each member course. Members of the the Media Network includes States and Provinces that offer print, web
site, email, program/event sponsorship, television, mobile app, corporate entertainment and hospitality opportunities.
Ontario
Who We Reach
More Than 1,000,000 Upscale Residential Households
Avid Golfers • 62% are private, semi private or resort club members • Played an average of 69 rounds last year; • 83% played more than 50 rounds
Affluent, Educated Married Couples •84.5% are married • Median age ranges from 46 to 57* • Household incomes range from $127,000 to $410,000* • Net worth ranges from $1.43 million to $5.9 million* • 79% are college graduates; 34% earned graduate degrees • 30% are business owners
Homeowners • 96% own a primary residence • 33% own a secondary residence • 27% Plan to purchase second/vacation residence
*Depending on market
Demographic data is compiled from a variety of state and regional associations’ member surveys , the USGA and the National Golf Foundation
Who We Reach
More Than 1,000,000 Upscale Residential Households Savvy Travelers • Avid golfers spend $125 billion annually on all travel-related expenses, comprising one-quarter of all US travel expenditures • Days away on vacation trips average 20 days • Golfers play 5+ rounds while on vacation • 73% of members take an average of 3+ non-golf vacations
Upscale Product Consumers • 98% dine out twice a month; 70% dine out once a week • 79% consume wine, beer or spirits • 58% use a professional financial advisor • 90% invest in stocks or mutual funds
Influenced by Golf Association media • 40% purchased a product advertised in Golf Association media • 42% played a golf course after seeing it in Golf Association media Demographic data is compiled from a variety of state and regional associations’ member surveys , the USGA and the National Golf Foundation
Who We Reach
Avid, Experienced Golfers Spend More!
• Over $26-billion dollars was spent on golf fees, equipment and soft goods last year (2012)
• Avid golfers (25 plus rounds) make up 71% of consumer golf spending
• Three –fourths (76%) of rounds played is by avid golfers
• Golfers who have played for 20 years or more are responsible for the largest portion of total spending (49 percent)
National Golf Foundation, 2012
How You Can Touch Our Members
In Print • Our publications are delivered directly to 1,091,536 member households • Display advertising, advertorial and Feature article opportunities
On the Web • Association web sites have over 60-million annual page views in the USA • 195-million annual page views of Association web sites in Canada
Via e-mail • Database of more than 600,000 • e-newsletters and e-revisions have high open rates • (85% for handicap revision email and 35% for others)
Event Sponsorship and Promotions • Amateur championship event sponsorships • Special member-only exclusive offers
Flexible and Convenient • Choose the entire Network or select top feeder States • One-order, one-invoice convenience
Cost • All Media Network packages are custom built to fit Clients’ needs and budgets. Request a proposal today!
Examples Pebble Beach Resorts Media Campaign • Target Markets: New York, Los Angeles, Chicago, Phoenix, Minneapolis,
Portland, San Francisco and Seattle • Tactics: Print ads, cover and feature article, advertorials, web site banner ads,
dedicated e-blasts, e-revision email ads.
Contact
All National Golf Association Media Network integrated programs are custom built to fit the needs and budgets of our Partners – in print, web sites, via email and event sponsorship.
To create a customized package directly reaching this high-end Membership at an affordable
price please contact us.
NATIONAL GOLF ASSOCIATION MEDIA NETWORK
Kevin Kinney National Advertising National Golf Assn Media Network Atlanta, GA Cell: 770.331.1960 [email protected]
Brian Foster Director of Communications & Marketing Arizona Golf Association Phoenix, AZ Phone: 602.944.3035 [email protected]