National Health Council Launch of Putting Patients First®

Kelly Brantley NHC Washington Reps Retreat

December 5, 2013

Agenda

• Objectives

• Background

• Phase 1 Platform

• Phase 2 Platform

• Rollout Plan

• What Can You Do?

• Questions and Answers

Background

• Over the past six months, NHC’s VHA members have begun asking for assistance and support to inform patients about complex insurance information and health reform.

• In reviewing the resources that would be available to educate patients, NHC identified a series of gaps in the information that people can obtain about insurance.

• Patients are at higher risk than other consumers when it comes to plan selection. Enrollment in one plan versus another could mean a difference of thousands of dollars in out-of-pocket costs over the course of a year.

The overall aim of this project is to better inform patients the out-of-pocket implications of plan choice and to help them consider the factors to weigh in deciding on a particular marketplace plan. For patients who have high health

needs, the importance of plan choice is vital.

Objectives

NHC is re-launching the Putting Patients First® platform to: • Establish Putting Patients First® as a credible & reliable resource for

exchanges/marketplace information. • Empower patients to share their stories as they participate in the

exchanges. • Utilize the story bank data to assist NHC & members with health

advocacy and strategy efforts. • Offer patients a representative estimate of annual OOP spending via

patient vignettes. • Provide a cost estimator for patients to estimate OOP spending, a

tool that is not available through the government. • Help NHC become a more effective voice for people with chronic

conditions by using the data collected to inform advocacy efforts.

Phase 1 Platform

Phase 1 Website Goals

• Redesign the platform to focus more on patients and their educational needs regarding the health insurance marketplace.

• Drive patients to the story bank to share their experiences engaging with the marketplace.

• Create a repository of health insurance marketplace resources and tools from NHC and its’ members.

• Generate excitement for the Phase 2 website launch.

• Provide an opportunity for NHC’s members and partners to give feedback on the platform.

Platform Redesign

Putting Patients First® platform was redesigned to drive targeted patient engagement

Site Navigation

There is a global site search on every page.

Help pop-ups are throughout the site to guide users.

• Top navigation provides access to: Share My Story, Answer My Questions, About, and the News sections.

• The content can be shared via Twitter, Facebook, YouTube, and Flicker.

Homepage

Real estate on the homepage is dedicated to four main sections: 1. Share My Story 2. Featured Organizations 3. Answer My Questions 4. Promotion of the Phase 2

Estimate My Costs

1. Share My Story

The page will automatically expand as the user starts typing in any of the Share My Story fields or clicks on the downward arrow.

1. Share My Story: Help Pop-ups

1. Share My Story: Featured Story

If permission is given by the author, selected stories are showcased in the Featured Story section.

1. Share My Story Form

1. Share My Story: Review Submission

1. Share My Story: Thank You

2. Featured Organization

3. Answer My Questions

3. Answer My Questions Expanded

4. Estimate My Costs Promotion

Phase 2 Platform

Overview

Phase 2 of the Putting Patients First® platform will encompass two major components:

• Explore My Options

• Estimate My Costs

Phase 2 Website Goals

• Continue to drive patients to share their enrollment and exchange stories.

• Provide patients with the ability to explore plan estimates via patient vignettes.

• Highlight how various heath plans can result in different out-of-pocket costs for patients.

• Identifying some of the features of plan design that will have the biggest impact on out-of-pocket costs.

Explore My Options: Overview

• A series of six patient vignettes will illustrate how plan choice affects OOP spending.

• The six patients will reflect a range of healthcare utilization patterns from minimal utilization to higher utilization.

• The vignettes will highlight additional elements that could affect OOP spending, such as the in-network/out-of-network cost differential, unexpected medical expenses, or utilization management.

• Users will be encouraged to explore all of the different patients to see how patients with low health needs fare across plans compared to patients with medium and/or high health needs.

Estimate My Costs: Overview

• An estimator to give patients a personal look at the range of potential OOP spending under different exchange plans.

• Users enter personal details, including state of residency and age; expected medical services used; and a list of their medications.

• The estimator will pull actual plan coverage details from their state and apply the user’s utilization to each of the plans.

• Users will receive a final report that offers insight—including graphs and charts—into the types of plans that might be best for the user, based on the data entered.

Estimate My Costs: Data Elements

• Personal Data (i.e., age and state)

• Medical Data (i.e., primary care visits, specialist visits, emergency room visits, hospitalization, outpatient surgery, and outpatient mental health visits)

• Drug Data (i.e., predictive typing entry mechanism for users to enter all of their medications)

• Premiums (i.e., age-adjusted premiums)

• Plan Coverage Details from SBCs (i.e., 8-10 plans per state across bronze, silver, gold, and platinum)

Rollout Plan

High Level Rollout Plan

Phase 1 Platform Release • Soft launch of Putting Patients First® platform to NHC members and partners. • Education of the platform will be provided for NHC members and partners via

meetings and/or webinars. • Small scale social media push to drive patients to share their story on Putting

Patients First®. • Talking points on key messages will be provided to NHC members and partners.

Phase 2 Platform Release • Email announcements, social media, traditional & digital collateral, newsletters, and

a press release will be utilized to generate buzz from the public and news media. • Search engine optimization will be done on the platform to increase the website’s

prominence. • Talking points on key messages will be provided to NHC members and partners. • Additional education of the platform will be provided for NHC members and

partners via webinars.

What Can You Do?

Feedback & Support

To further enhance NHC’s initiatives, we want to hear your feedback and are here to support you.

• The test platform is located at http://ppfdev.devcloud.acquia-sites.com/ and will eventually reside at http://puttingpatientsfirst.net/.

• Today’s PowerPoint presentation will be available on the National Health Council website.

• Provide your feedback on the Putting Patients First® platform by contacting NHC.

• For technical assistance on the site, contact NHC.

Questions & Answers