national home watch association€¦ · • carpet / upholstery / mattress cleaning -- get rid of...

NATIONAL HOME WATCH ASSOCIATION

Welcome, Advisory Board

Members


Dan Kruger

Las Vegas Home Watchers


Dana Salo

Salo Home Watch


Randy Martin

Severn Cottage Services


Pete Playman

Plan B Home Services


Bob Myers

Home Watch Group of SWFL


• All we have is our word• Your clients must trust your assessments,

recommendations, decisions • Create and earn trusting relationships

• Communication is paramount to your client

• Always remember that you are acting as your client’s “eyes and ears”

• Clear, concise and accurate information is crucial with distance

• You are your client’s main advocate

DO YOU CARRY A $1,000,000LIABILITY LIMIT?

95%

5%

Yes No (less)

Insurance and Home Watch

Marybeth MainelliPresident and CEO

MBM Insurance Resource Center


• Competing against *unlicensed/uninsured companies• Competing against neighbors and friends of the homeowner• HW becoming regulated• Increasing their profitability• Building awareness about Home Watch in their area – truly

understanding what we do• Competitors with lowball pricing• Growing customer base• Growing business large enough to turn it into a full time job.• Rental companies/Property management competing in their market• How to market effectively – Website/Social Media/Mailing?• How to reach new clients• Are they insured correctly?

Here is what our members consider to be their biggest concerns about their own business:

• Un- and underinsured and *unlicensed non-professionals.• Uninsured neighborhood HW types making it look like anyone can do HW• Too many inexperienced people with little or no knowledge of the

components of the home, and how a home should be operating on the inside and outside. A lack of diagnostic background and hands on skills. Then falling short on responsibilities.

• Companies not being diligent with inspections.• Finding quality, competent inspectors willing to do an extraordinary job.• No formal training• Consistent/uniform form of inspection• Follow through and professionalism.• Ridiculously low pricing• Perception/awareness of HW – Educating consumers as to what HW is• Lack of a NAICS code• Insurance Issues

Issues affecting the Home Watch Industry:

A Close Call in Manson:Home Watch and Natural

Disasters

Ron TrickettOwner

Lake Chelan Home Watch


NUMBER OF ACCOUNTS

35%

11%19%

19%

0

16%

Under 20 20-30 31-50 51-75 76-100 Over 100

FREQUENCY OF VISITS

47%

41%

8% 4%

Weekly Bi-Weekly Monthly Other

TYPES OF HOMES

84%

14%2%

Single-Family Homes Condo/Townhomes Other

$0$20$40$60$80 $40 $47

$44 $67 $73

AVERAGE FEES

WHEN YOU SAY, “HOME WATCH.”

THEY THINK….

• HOUSE SITTING

• HOME SECURITY

• PROPERTY MANAGEMENT

The Wacky World of Home Watch

Diane PisaniFounder

Your Home Watch ProfessionalsTraining and Resources


32%

68%

Yes No

WHILE PERFORMING HOME WATCH,DO YOU CARRY PROTECTION?

46%

14%

14%

26%

Handgun Pepper spray Knife Other

TYPES OF PROTECTION CARRIED

“Let’s Be Careful Out There: Personal Safety

and Home Watch”

Bob O’BrienCEO

Smokey Mountain Home Watch, LLC


Dan Kruger

Las Vegas Home Watchers


“Transform Your Business: QRIDit

Home Watch Edition”

Randy MartinPresident, Quick Report Systems

Owner, Severn Cottage Services, Inc.


“Improving Profitability with

Concierge Services”

Dan KrugerPresident, Las Vegas Home Watchers, Inc.

NHWA Advisory Board


“The State of the

Internet - 2014”Spike Cohen

President and Ownerspikecohen.com


“From Part-time to a Full-time Business: Building

Toward Your Future”

Dana SaloOwner, Salo Home Watch

NHWA Advisory Board


Communication and

Information

Faith LuberAdministration/Membership

National Home Watch Association


• What you see or hear in a client’s home…stays in that client’s home

• Protect your client’s privacy at all costs

DISTANCE WILLING TO TRAVEL 3% 6%

9%

31%

51%

0-5 Miles 6-10 Miles 11-15 Miles 16-20 Miles 21+ Miles

RAISED RATES/INCREASED BUSINESS

0%20%40%60%80%

100%

BusinessIncrease Increase

Percentage Raised RatesRaised

Rates/IncreasedBusiness

86%

40% 42%41%

METHODS OF INSPECTION REPORTING

0%20%

40%

60%

80%

Call TextSoftwareProgram Email

19% 19% 24%

78%

DEVICES USED FOR REPORTING

0%20%40%60%80%

100%

Smartphone TabletLaptop

Desktop

92%

51% 51% 46%

Average report time: 10.5 minutes

AVERAGE TIME SPENT ONHOME WATCH INSPECTIONS

3%22%

27%

35%

14%

< 10 minutes 10 - 15 minutes 16 - 20 minutes21 - 30 minutes > 30 minutes

DEDICATED HOME WATCH EMPLOYEE PAY

19%

13%

19%6%

6%

37%

$10 - $12/hr. $13 - $14/hr. $15 - $16/hr.$17 - $20/hr. > $20/hr. Set amount

WHERE CLIENTS ARE COMING FROM

31%

5%3%

13%9%

3%

36%

Your Website Google Ad Words FacebookDirect Mail Print Advertising TV/Cable AdsReferrals

ANNUAL MARKETING EXPENSE

49%

30%

19%2%

$100 - &1,000 $1,001 - $5,000$5,001 - $10,000 > $10,000

DO YOU FEEL YOUR MARKETING IS EFFECTIVE?

54%

43%

3%

Yes No Somewhat

DO YOU BELONG TO THE BETTERBUSINESS BUREAU?

24%

76%

Yes No

ARE YOU A MEMBER OF THE CHAMBER OF COMMERCE?

49%

51%

Yes No

ARE YOU A MEMBER OF ANY NETWORKING GROUPS?

32%

68%

Yes No

DO YOU FEEL THESE MEMBERSHIPS ARE EFFECTIVE?

43%

57%

Yes No

ANGIE’S LIST USERS

31%

69%

Yes No

LINKEDIN USERS

56%

44%

Yes No

22%

78%

Yes No

GOOGLE USERS

FACEBOOK USERS

65%

35%

Yes No

OF FACEBOOK USERS,DO YOU POST VIDEOS?

25%

75%

Yes No

DO YOU SHARE OTHER MEMBERSFACEBOOK POSTS?

13%

87%

Yes No

DO YOU SHARE NHWA’S FACEBOOK POSTS?

30%

70%

Yes No

DO YOU PAY FOR FACEBOOK ADS?

25%

75%

Yes No

PAYS FACEBOOK TO BOOST POSTS17%

83%

Yes No

September 2014

Improve the Air Quality in Your Home

Many homes contain toxins, allergens and molds from daily use and activity. Improving the quality of indoor air is directly related to the quality of your health. Here are a few highlights to turn a sick home into a healthy home. Mold and Fungus Know where and how mold grows. With the right conditions it doesn’t take long for mold to start growing. Cleaning and fixing these potential problem areas can save you thousands of dollars down the road.

These are just a few moist places to consider according to HouseLogic.com

• Chimney Caps – Check for rusted chimney caps that allow water intrusion • Air Conditioners (ducts, coils, and filters are prone to mold growth) • Refrigerator drip pans • Front-loading Washing Machines • Window sashes and seals • Dishes stored in cabinets

Ask Florida Estate Management how we can assist you with inspections and reduce your risk for mold growth. Cleanse the Air How is the air quality in your home? Here are some steps you can take toward ensuring you and your family are breathing cleaner air.

• Change AC filters on a monthly or bi-monthly basis, clean air ducts and coils • Carpet / upholstery / mattress cleaning -- Get rid of those nasty dust mites • Switch to exterior pest control with interior treatments as needed • Ventilate your home • Try using natural cleaning products

For more information ask us about our maintenance routines, cleaning programs and IPO Pest Control. Want a more natural way to cleanse the air? Adding these indoor plants will not only add beauty to your home, but will also clean and freshen the air. Some of these plants have been proven by NASA to remove 85% of indoor air toxins. Click here for the full list.

• Spider Plants • Snake Plant • Rubber Plant • Heart-leaf Philodendrom • Golden Pothos • Chinese Evergreen

Florida Estate Management Services has a variety of home maintenance and cleaning programs to ensure a clean and healthy home. Call us today to learn more about creating a Clean Air Plan for your home.

Rest Easy,Your Home is Safe!

Lowcountry Companion welcomes Jack Luber and his carefully selected team of home watchers to our pages. His specialty? Your peace of mind. Coastal Carolina Home Watch customizes programs to watch over properties of all types for security and maintenance in the owner’s absence. The team is your “eyes and ears” while you are gone. Daily or weekly walks of your property, inside, out, or both, exercising the plumbing, trouble-shooting potential problems, digital inventory of your possessions, 24/7 response to emergencies, storm-prepping, overseeing work being done and making sure it’s doneright – this company covers these bases, and more.

Jack and his family are Jersey natives who have called SC’s coast their home since 2005 when the company began. In 2010, he became the founding member of the National Home Watch Association, where he serves as Executive Director. He is very active with charities and community-based organizations, serving as a board member of the Horry-Georgetown Children’s Recovery Center and Murrells Inlet Community Theatre. Jack is a supporter of the American Cancer Society and Murrells Inlet 2020. He is dedicated to the National MS Society and Tidelands Hospice House of Georgetown. In his spare time, you might find him on a golf course or on stage at a local theatre. Jack is a guy you can trust, and his friendly nature is a pleasant bonus.

Visit CCHomeWatch.com and get more details on this company that we’re proud to promote. They also offer VRBO services for vacation homes, personalized cleaning, concierge and food-stocking duties – the list is impressive, as is Jack and his team. Call 843.357.4440, or toll-free, 855.265.2249, and please tell them we sent you!

http://cchomewatch.com/

HOME WATCH COMPANY IN ORLANDO, FL

http://www.acresidential.com/

“Building value in your business will enable you to increase profitability in your business.”


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national home watch association€¦ · • carpet / upholstery / mattress cleaning -- get rid of...

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