national media policies, culture and creativity
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National media policies, culture and creativity. Global Media Industries Session 8 Lecture Semester 2, Week 10, 2009. “. “. - PowerPoint PPT PresentationTRANSCRIPT
National media policies, culture and creativity
Global Media IndustriesSession 8 Lecture
Semester 2, Week 10, 2009
If I was a bit of data I would be proud of living in an information society. But as a thinking, emotional, creative being—on a good day, anyway—I want something better...
John Howkins, 2005, The Creative Economy
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Why Creative Industries?
Elvis Presley made more money decomposing than he did composing...
Criteria for this sort of income:• Must look good• Must have talent• Must be long dead
Creative Industries
Creative industries strategies are based upon the premise that … it is the ‘cultural’ or ‘software’ side of ICTs that can generate distinctive forms of intellectual property and sustainable competitive advantage.
Flew 2007, 180
““
Creative Industries
… the core activities related to the technologies themselves … are highly exportable to emergent economies that combine high skills and comparatively low wages.
Flew 2007, 180-1
“ “But wait, there’s a rub…
Creating policy
As stewardship to balance need to
Foster national cultural citizenship and identity
Harness media and cultural sectors towards competitive advantage in global economy
Ways of seeing
Traditional policy Current trend
• Freedom of expression
• Diversity
• Pluralism
• Promotion of national culture
• Promotion of cultural identity
Media and communication as service industries
• Subject to competition policy
• Deliver low-cost services
Shifts in policy
20th Century 21st Century
‘Taming’ commercial market Regulation of and through the market
Regulatory state
Protective state
Enabling state
Media policy
Cultural policy
Creative industries policy
Global Civil Society
“ “
National government is locked into an array of global, regional and multilateral systems of governance.
Held et al 1999, 55“Effective power is shared and bartered by diverse forces and agencies at national, regional and international levels.
Held et al 1999, 80
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The Key ActorsGovernment
Civil Society
Corporations
Loci of cultural policy
Sub-national
Supra-national
• Creative Cities• Creative Clusters• Hubs
• Trade Agreements• Diversity• Civil Society
And over to…
P. David MarshallProfessor & Chair, New Media, Communication & Cultural StudiesDeakin University
Intercommunication: Making sense of the era of presentational media
Keywords: individual identityVenue: EH2.021