national olive conference industry ... - australian olives · but not the case for aus evoo! we...
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National Olive ConferenceIndustry Statistics
World Production and Consumption – A bit of history
Alternating and Declining Production
2,797k tons (-5.2%)2,950k tons
Declining Production affecting Consumption
Historically low levels of Stock
How does that impact on prices?
Health and Quality are the growth drivers for Olive Oil• PODs for EVOO grew from 7
to 98 in 10 years.• Volume of oil sold under
PODs grew from 250k to more than 40M litres.
Health and Quality are the growth drivers for Olive Oil
Health and Quality are the growth drivers for Olive Oil
There are more than 1,000 specialty olive oil stores in the USA at the moment. There were less than 10 eight years ago.
Health and Quality are the growth drivers for Olive Oil
Health and Quality are the growth drivers for Olive Oil
Health and Quality are the growth drivers for Olive Oil
Health and Quality are the growth drivers for Olive Oil
What about Australia?
Source: IHS Global Trade Atlas 2017
What about Australia?
Source: IHS Global Trade Atlas 2017 & Australian Customs
What about Australia?
What about Australia?
+6.9%+6.9%+3.4%+3.4% +4.2%+4.2%+5.0%+5.0%Cooking Oil Category Cooking Oil Category Growth
Consumption of Cooking Oil in Australia is growing year on year
0
5,000
10,000
15,000
20,000
25,000
30,000
MAT To 08/09/13 MAT To 07/09/14 MAT To 06/09/15 MAT To 04/09/16 MAT To 03/09/17
Litr
e Sa
les (
'000
)
Woolworths & Coles Cooking Oil Litre Sales
Olive oil Canola oil Vege oil Coconut oil Rice bran oilMAT = Moving annual total
+8.2%-1.6% +2.1%+3.9%Olive oil growth
-10.9%+4.9% +13.9%+11.7%
Olive oil bounces back, however Australian Olive Oil consumption declined due to lack of available EVOO from 2016 harvest
0
5,000
10,000
15,000
20,000
25,000
MAT To 08/09/13 MAT To 07/09/14 MAT To 06/09/15 MAT To 04/09/16 MAT To 03/09/17
Litr
e Sa
les (
'000
)
Woolworths & Coles Olive Oil Litre Sales
EVOO Non EVOO Total Australian Olive Oil
AU EVOO growth
Australian EVOO $/L continues to rise and lead the market
$4.00
$5.00
$6.00
$7.00
$8.00
$9.00
$10.00
$11.00
$12.00
MAT To 08/09/13 MAT To 07/09/14 MAT To 06/09/15 MAT To 04/09/16 MAT To 03/09/17
$ pe
r litr
e
Woolworths & Coles Olive Oil $/L
EVOO Non-EVOO AU EVOO
We are seeing a trend of consumers buying more and more bottles than bulk formats (tins).
Over the last 3 years more households purchase Olive Oil and EVOO... But not the case for AUS EVOO! We have work to do!
59.7 59.462.9
43.8 46.851.3
31.1 33.2 31.2
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
MAT To 23/08/15 MAT To 21/08/16 MAT To 20/08/17
Household Penetration in %
Total Olive Oil Total Olive Oil Extra Virgin Total Australian Olive Oil Extra Virgin
Linear (Total Olive Oil) Linear (Total Olive Oil Extra Virgin) Linear (Total Australian Olive Oil Extra Virgin)
Opportunities for us to grow the AEVOO together
Support and contribute to the AOA Everyday Extra Virgin Olive Oil
platform!
Educate Australians to only buy Australian Extra Virgin Olive Oil
Help BUST THE MYTHS for Australians to make the best choice when buying Cooking Oil
‘What’s the difference between EVOO and OO?”
‘I can’t cook with Extra Virgin Olive Oil’
‘Why should I buy Australian?’
Australian Extra Virgin Olive Oil is the
freshest and heathiest oil
Australian Extra Virgin Olive Oil is one of the most stable and safest
oil in the market
Australian Extra Virgin Olive Oil is the best oil
available!