national people’s assembly algerian mobile government outreach national people’s assembly mobile...

National People’s AssemblyAlgerian Mobile Government Outreach

National People’s AssemblyMobile Government Outreach

Uses of Mobile Technology/Web 2.0for the Algerian Government


Mobile Outreach Agenda• Mobile Government Outreach Potential• Mobile use and outlook Algeria 2007-2010• What is the mobile web and mobile 2.0• Algerian Mobile Outreach Plan sample outline• Job creation/economic impact of the Algerian

Mobile Outreach plan• Next steps


Algerian Mobile Outreach Potential:• Reduce unemployment by creating 100,000+

mobile content/technology related jobs in 3 years• Improve health conditions by providing easy, free or

low cost access to health resources & information• Provide daily opportunities for National People’s

Assembly to help and inform constituents• Provide economic growth as Algeria becomes one

of the world’s primary resources & programming centers for mobile content, technology & consulting


Mobile Use & Outlook Algeria• Wireless penetration level in Algeria will increase

from 82.5% to 104.3% from 2007-2010– Can reach high % of population using mobile

• Total subscribers will increase by 28.6%, from 28 million subscribers to 36 million subscribers

• Market shares (by subscribers) of Djezzy, Mobilis, and Nedjma (Wataniya) - will remain roughly the same at around 46.6%, 35.7% and 17.7% respectively


Subscriber Growth ProjectionPREPAID AND POSTPAID

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

CY04 CY05 CY06 CY07 CY08 CY09 CY10

Thou

sand

s

Prepaid/wholesale subs (000)Post-paid subscribers (000)

CY04 - CY10 E

Algeria

To reach 36 million by 2010


Mobile vs. InternetInternet Mobile7,000 Algerian websites Few current sites

(Outreach would solve)Low penetration 5.5%1.9 million users

High penetration 85%28 million subscribers

High costs: computer, access DZD 50-80 hr.

Low costs: $3-$11 USD per month average

Strong government program in place (Internet cafes, etc.)

Limited government program in place(Outreach would solve)


Mobile vs. Internet• Challenges with internet:

– Low Penetration: 1.9 million or 5.52% access– High costs: DZD 50-80 per hour– Lack of security control: Lots of spam, viruses etc.– Lack of content: Only ~ 7,000 Algerian websites

(however more than mobile)• However, a mobile outreach program could

immediately reach high % of Algerian population


Simulated screenshots. Algerian web would be available in Arabic

• The World Wide Web as accessed from mobile devices such as cell phones and PDAs connected to a public network. Access does not require a desktop computer.NOTE: majority of current web not mobile-browser ready

What is the mobile web?


Mobile Outreach Plan Components


Mobile Outreach Plan• The Algerian Mobile Outreach plan would be the

most comprehensive mobile government outreach program in the world

• Vox Partners Mobile site creator– Easily create mobile websites– Maintain, edit and add pages at will– Would be updated for Arabic language


Cont

ent O

verv

iew


Mobile Outreach Plan Content• Health Information

– Alerts, Tips, Prevention, Aid locations, etc.• Employment Information/Job Postings

– From government and private sectors• Government Information

– Deputy Mandate, Assembly Relations, Assembly Activies, Laws & Sessions, Assembly Blogs, Text Alert Programs, etc.

• Economic Development– New business programs, micro-loans, training programs, etc.

• Comprehensive plan would be created with government


Mobile Provider Participation• Government and Mobile Provider (Djezzy, Mobilis, and

Nedjma/Wataniya) would have joint initiatives– Reduced-rate access: Government portal sites accessed at a no-

cost/low-cost access plan– “On-Deck” portal launch point (meaning easily available from all

carriers on all mobile phones)– Commercial content available at standard/metered rates for

increased revenue to carriers– Mobile email available from commercial partners


Commercial and Private Content• The mobile web initiative would include involvement with

the private and commercial sectors– Commercial content available at standard metered or mobile rates

• Mobile hosting industry created– Vox would work with government and/or government chosen

partners to create country-wide standards/training for a new mobile hosting industry

• Advertising platform created– Vox would work with government and/or government chosen

partners to create a mobile advertising technology platform to help private sector to monetize commercial content


Economic Impact• Every step of program includes low-cost job

creation• Public/Private Jobs created include potential of:

– Content editors (private/public) 15K+ jobs– Training/IT jobs (private/public) 15K+ jobs– Mobile Entrepreneurial Activity (public) 30K+ jobs– Mobile Hosting/Domain registration 10K+ jobs– Mobile Advertising Hosting/Sales 40K+ jobs


Economic Impact, cont.• Algeria will be a leader in mobile content which is

growing world-wide• New Algerian mobile specialists would drive

external investment from other countries looking to create similar mobile outreach programs

• Algerian mobile program would evolve as technology evolves creating long-term economic growth


Next Steps/Time Frame• Meet with Vox Founders to discuss plan in detail• Develop extensive content creation plan (45 days)• Create Arabic mobile creation tool (90 days)• Develop initial portal content (45 days and on-

going)• Develop mobile carrier partner program (30-90

days)• Develop extensive commercial plan (30-45 days)


Contact• Hugh Plautz: 801-859-8182 (USA):

[email protected]• Jeremy Po: 818-669-4850 (USA)

[email protected]

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