national preparedness month social media campaign toolkit › olrh › download ›...

National Preparedness

Month Social Media

Campaign Toolkit August 2019

1

About this Toolkit Purpose

The purpose of this toolkit is to provide resources, visuals, and ideas for community emergency preparedness

organizations to promote National Preparedness Month, which is designated in September 2019. This toolkit

provides partnering agencies and organizations with sample social media topics, posts and visuals to successfully

bring attention to important activities Kansans should be aware of in order to be prepared for any kind of

emergency or disaster. This toolkit can be used in whole or in part as part of a widespread social media campaign

on emergency preparedness. Users can also use bits and pieces of it to supplement an existing campaign they

already have planned.

How to use this toolkit

This toolkit includes a sample campaign calendar incorporating a variety of preparedness-related topics. In most

cases, the infographics included were borrowed from reputable government sources like the CDC, NWS and

FEMA – they are free to use for prevention advocacy. In the pages following the sample calendar, you will find

verbiage and visuals that are ready to use – just copy and paste the text (including hashtags) and upload the visual

file (use the files included in the folders of the toolkit – don’t try to take them out of this document and use them.

They are all labeled so you can easily find the matching graphic). You are welcome to use all of the sample posts

or just a few. The goal is to get as many posts regarding preparedness to the people of Kansas to get a maximum

number of people reached.

You are also welcome to use the included sample posts at anytime during the year that they work for you – no

need to keep them all during National Preparedness Month if a different schedule works better for you.

It is recommended that you take time and schedule these posts ahead of time so they are consistently used. You

can use Facebook’s free scheduling feature, or a third party app to schedule on all of your social media platforms

(some popular tools that do this include Sprout Social, Tweetdeck, and HootSuite, though services like these

usually have a cost associated with them). If you want more information on this, please feel free to contact Lacey

Kennett, Preparedness Public Information Officer, anytime at (785) 296-1984 or [email protected].

The importance of #hashtags

Hashtags (#) are one of the most important features of a social media campaign. Using hashtags allows anyone to

find a group of similarly-related posts and tweets quickly and easily and gives you an idea of how widespread a

topic has become on social media. A hashtag is a short phrase or combination of words with a hashtag at the

beginning (#) and should be typed with no spaces. Hashtags are not case sensitive but should be typed in a way to

make them as readable as possible. Research should be done ahead of time to ensure that the hashtag is not

currently being used for another group or event, and that its use hasn’t been co-opted for an alternate meaning.

Please hashtag all posts related used from this Toolkit as #KSPrepared.

mailto:[email protected]

Table of Contents

Sample campaign calendar……………………………………………..….3

Section 1: Preparing for Weather Emergencies…………………….4

Section 2: Preparing for Home Emergencies…………………..….11

Section 3: Preparing for Health Emergencies…………………..…18

Section 4: Preparing for Community Emergencies………………22

Additional Content Resources………………………………………..….27

Don’t forget about Fred! Be sure you follow Fred the Preparedness Dog on

Facebook, Twitter, and Instagram. He will be

posting throughout National Preparedness Month

(and year round!) with great content you can share

with your followers. You can find him:

Twitter: @FredPrepDog

Facebook: @FredthePreparednessDogKDHE

Instagram: @FredthePreparednessDog

www.FredthePreparednessDog.org

3

Sample Campaign Calendar

Section 1: Preparing for Weather Emergencies Tornados

September 2019 is National

Preparedness Month! Would you know

if a tornado warning happened in the

middle of the night? Keep a NOAA all-

hazards weather radio in your home to

alert you when storms are approaching.

#KSPrepared #PrepareNow #NatlPrep

Image: Tornado1


Preparedness Month! Make sure you

have wireless emergency alerts

enabled on your cell phone so you’ll

know if you are in the path of a tornado.

It may be the only alert you get,

especially if a tornado happens while

you are asleep! #KSPrepared

#PrepareNow #NatlPrep

Image: Tornado2

Image: Tornado3


Preparedness Month! Do you know

what to do when the sirens go off?

Take cover, put on shoes, cover

yourself, and stay put until the sirens

stop. #KSPrepared #PrepareNow

#NatlPrep

5

Flooding


Preparedness Month! When the sirens

go off, take cover:

Lowest level of

Interior most part of the building

Away from all windows & glass

Not below any major appliances

Cover yourself with a mattress or

blankets


Image: Tornado4


Preparedness Month! You can protect

your home from flood risks with a few

low-cost home upgrades and projects.

FEMA’s brochure can give you full

details: [insert link] #KSPrepared


Post or link to PDF: Flood1

Winter Weather


Preparedness Month! If you see flood

waters on the road or sidewalk, be safe

and Turn Around, Don’t Drown. The

road may be washed out underneath

the water, or there could be animals,

snakes, or sharp objects and debris

underneath.


Image: Flood2


Preparedness Month! Did you know

that it only takes 2 feet of moving water

to sweep a car away? Always listen to

local emergency messages for the best

evacuation routes and turn around if

you see a flooded road or sidewalk.


Image: Flood3 Image: Winter Weather1


Preparedness Month! Take some time

this fall to build an emergency kit for

each of your vehicles to prepare for

winter weather. It’s also a good idea to

keep the gas tank full in case you get

stuck in snow or ice.


7

September 2019 is National Preparedness Month! Before you go on any road trips this

winter, make sure you take these steps to prepare yourself. Check weather conditions,

make sure your car is properly serviced for weather conditions, and always take an

emergency supply kit. #KSPrepared #PrepareNow #NatlPrep

Image: Winter Weather2

Post or link to PDF: Winter Weather3

September 2019 is National Preparedness Month! Spend some time this fall getting your

home and your car ready for winter. Make sure you have carbon monoxide and smoke

detectors installed; have your chimney or flue inspected; and make an emergency kit to

keep in your car. #KSPrepared #PrepareNow #NatlPrep

Earthquake

Image: Carbon Monoxide1

September 2019 is National Preparedness Month! Did you know January and

December are the two deadliest months for carbon monoxide poisoning? Be careful

when using generators; never use a stove, oven or grill to heat your home; and have

all of your home utility systems regularly checked. #KSPrepared #PrepareNow

#NatlPrep


Preparedness Month! Earthquakes can

happen anywhere and can cause fires

and road damage without warning. Do

you know how to protect yourself?


Image: Earthquake1 Image: Earthquake4

September 2019 is National Preparedness

Month! Would you be prepared for an

earthquake? Make sure that you secure

items in your house that could fall and

cause injuries, and practice how to Drop,

Cover and Hold On before. #KSPrepared


9

Wildfire

Extreme Heat


Preparedness Month! Is the

landscaping around your home safe

from embers and radiant heat caused

by wildfires? Use this checklist from

Firewise.org for things you can do

around your house to protect it.


Image: Wildfire1

September 2019 is National Preparedness Month! In order to

lower the risk of damage to your home from wildfires, clear the

area around your home of anything that will burn, including wood

piles, dry leaves, newspapers, and other dry brush. #KSPrepared


Image: Wildfire2

Image: Heat1

September 2019 is


Month! Heat is one of the

leading causes of weather-

related deaths each year.

During a heatwave, limit

outdoor activities, drink

plenty of water, and avoid

the heat of the day.

#KSPrepared


September 2019 is


Month! Practice safe habits

before the extreme cold

and extreme heat come.

Keep a large stuffed

animal in your child’s car

seat when they aren’t

riding with you. When they

are, place the animal in the

front seat to remind

yourself they are there.

#KSPrepared PrepareNow

#NatlPrep

Image: Heat2

Images: Heat3 through Heat11

Editor’s note: use any or all of the images above with the following verbiage. You may

wish to add more information or links if you are planning to do a series of posts.

September 2019 is National Preparedness Month! Heat-related illnesses happen when the body

is not able to properly cool itself. Be sure you plan for ways to stay cool during the hottest

months. #KSPrepared #PrepareNow #NatlPrep

11

Section 2: Preparing for Home Emergencies Fire

Gif image: Fire1 (animated when used online)


Month! Did you know the risk of dying in a home

fire is cut in half in homes with working smoke

alarms? Test yours today and replace them if

they don’t work! #KSPrepared #PrepareNow

#NatlPrep

Image: Fire2

September 2019 is National Preparedness Month!

Make sure you have working smoke detectors in

every sleeping room in your home; outside each

separate sleeping area, and on every level of your

home, including the basement. #KSPrepared


Image: Fire3


Month! If you live in an apartment complex or

condo, you should have smoke detectors in

every sleeping room and outside each

apartment. If you don’t, ask your landlord or

rental agent to install them. #KSPrepared


Image: Fire4

September 2019 is National Preparedness Month! If your clothes catch fire: STOP, DROP to the

ground, cover your face with your hands, and ROLL over and over until the fire is put out.


Image: Fire5


Month! Make sure that you have two exits out

of every room. You should look for these exits

ahead of time while at home, work, school,

church, or anywhere else you regularly visit.



Preparedness Month! When winter

comes, make sure you plug heaters

directly into wall outlets one at a time,

and keep anything that can burn at

least three feet away from them.


Image: Fire6

13

Carbon Monoxide

Emergency Kit

Gif image: Carbon Monoxide2 (animated when used online)


Preparedness Month! Before winter

comes, install carbon monoxide alarms

on every floor of your home and test

them monthly. #KSPrepared


September 2019 is National Preparedness Month! Do you

have an emergency kit ready to go? You should include: a

gallon of water per person per day for at least 3 days; a 3-day

supply of non-perishable, easy to prepare food (include a can

opener!); a first aid kit; emergency supplies like a flashlight,

whistle, and batteries; a battery pack to charge cell phones;

copies of important documents, like drivers licenses and

insurance information; and food and water for pets.


Image: Kit1

Paperwork


Month! If you take medication, ask your doctor

or pharmacist about getting an emergency

supply to keep on hand in case you have to

shelter in place for a period of time. Be sure to

rotate that medication with your usual supply so

that none of your medication expires.

If you can’t get an emergency supply, be sure to

refill your prescription the first day possible

each time so that you have as much on hand as

you can. #KSPrepared #PrepareNow #NatlPrep

Image: Kit2

Image: Kit3


Month! Create a 7 to 10-day emergency supply of

prescription & over-the-counter medications.

More info:

https://www.cdc.gov/cpr/prepareyourhealth/Presc

riptions.htm #PrepYourHealth #KSPrepared

#NatlPrep


Month! Save electronic copies of important

paperwork & personal data in a password-

protected format to a flash or external hard

drive. Learn more ways to prepare your

paperwork:

https://www.cdc.gov/cpr/prepareyourhealth/Pap

erwork.htm #PrepYourHealth #KSPrepared

#NatlPrep

Image: Paperwork1

https://www.cdc.gov/cpr/prepareyourhealth/Prescriptions.htm


https://www.cdc.gov/cpr/prepareyourhealth/Paperwork.htm


15


Month! Q: What classifies as important

#paperwork? A: Any hardcopy or digital

documents that can help you prove medical

coverage, ownership, or your identity after a

disaster. Learn more:

https://www.cdc.gov/cpr/prepareyourhealth/Pap

erwork.htm #PrepYourHealth #NatlPrep

#KSPrepared

Evacuation Plan

Image: Paperwork2

Image: Evacuation Plan1


Month! Make a home escape plan. Draw a map

of each level of your home. Show all doors and

windows. Go to each room and point to the two

ways out. Practice the plan with everyone in

your household. #PrepYourHealth

#KSPrepared #NatlPrep



Image: Evacuation Plan2


Month! Teach your children how to escape your

home on their own in case you cannot help

them. Teach them to feel the door before

escaping. If the door feels warm, or if there is

smoke on the other side, they should stay

inside and signal for help at the window with a

light-colored cloth or a flashlight.

#PrepYourHealth #KSPrepared #NatlPrep

Pets

September 2019 is National Preparedness Month! Practice makes

purr-fect! Practice evacuating & sheltering in place to prepare your pet

for an emergency. More info:

https://blogs.cdc.gov/publichealthmatters/2019/06/pet-prep/

#PrepYourHealth #KSPrepared #NatlPrep

Image: Pets1

https://blogs.cdc.gov/publichealthmatters/2019/06/pet-prep/

17

Image: Pets2


Preparedness Month! Pets are

family too. Include copies of vet

records like a rabies certificate for

your pets with your important

#paperwork. Learn more:

https://www.cdc.gov/cpr/prepareyour

health/Paperwork.htm

#PrepYourHealth #NatlPrep

#KSPrepared

Image: Pets3


Preparedness Month! Consider your

pet, childcare, and baby supply

needs when making a #emergency

supplies kit. Remember, kids like to

help. Involve older children in

collecting the necessary supplies.

Learn more:

https://www.cdc.gov/cpr/prepareyour

health/PersonalNeeds.htm


#KSPrepared


Preparedness Month! Pet owners:

Prepare a two-week supply of any

medications, & a one-month

supply of flea, tick, & heartworm

preventative and keep it in your

emergency kit. More

info: https://www.cdc.gov/cpr/pre

pareyourhealth/Prescriptions.htm


#KSPrepared



https://www.cdc.gov/cpr/prepareyourhealth/PersonalNeeds.htm

https://www.cdc.gov/cpr/prepareyourhealth/PersonalNeeds.htm



Section 3: Preparing for Health Emergencies

Stop Spread of Germs

September 2019 is National Preparedness Month! Follow 5 steps to wash your hands the right way. http://go.usa.gov/XppxExternal

• Wet hands with clean, running water, turn off tap & apply soap.

• Lather – rub hands together w/ soap, including backs of hands, between fingers & under nails.

• Scrub hands for at least 20 seconds. Hum “Happy Birthday” song twice to time yourself!

• Rinse hands well under clean, running water.

• Dry hands using a clean towel or air dry them.

#PrepYourHealth #NatlPrep #KSPrepared

Gif image: Handwashing1 (animated when used online)

Image: Handwashing2 Image: Handwashing3

September 2019 is National Preparedness Month! Clean hands can

stop germs from spreading to others & your

community. http://go.usa.gov/XpVw #PrepYourHealth #KSPrepared

#NatlPrep

http://go.usa.gov/Xppx

http://go.usa.gov/XpVw

19


What’s the best way to prevent getting sick this

coming flu season? Cover your cough,

preferably with a tissue or your elbow, then

wash your hands. #PrepYourHealth #NatlPrep

#KSPrepared

PDF Poster: Cover Your Cough1

Gif image: Cover Your Cough2 (animated when used online)


Make sure you take precautions in the kitchen

when you prepare raw meats and produce! Tip:

Never rinse raw chicken in your sink. It’s not

necessary and it spreads the risk of salmonella!


#FightBac

Image: Food Safe1


Keep your food and your kitchen safe from

unwanted germs! Clean your hands and

surfaces often; separate raw meat, poultry,

seafood and eggs from other foods; cook food

to the proper internal temperature; and

refrigerate promptly to slow the growth of

harmful bacteria. #PrepYourHealth #NatlPrep

#KSPrepared #FightBac

Image: Food Safe2

Gif image: Food Safe3 (animated when used online)


Preparedness Month! 165

Degrees Fahrenheit. Use a

food thermometer to check

the temperature of your

turkey. Undercooked poultry

can make you sick.


#KSPrepared


Get your family vaccinated against flu season.

It’s the best way to protect you and your loved

ones from getting the flu. #PrepYourHealth

#NatlPrep #KSPrepared

Image: Vaccine1

Gif image: Vaccine2 (animated when used online)

Gif image: Vaccine3

(animated when used online)

21

Plan Ahead Image: Plan Ahead1


Month! If possible, buy manual alternatives

that are portable, dependable, and durable

for your electricity-dependent devices. For

example, a manual wheelchair, walker, or

cane as an alternate for an electric scooter.

Learn

more: https://www.cdc.gov/cpr/prepareyourh

ealth/PowerSources.htm#PrepYourHealth

#NatlPrep #KSPrepared


Preparedness Month! Create a 7 to

10-day #emergency supply of

prescription & over-the-counter

medications. Store them

#UpAndAway and out of sight of

children & pets. Learn

more: https://www.cdc.gov/cpr/pre

pareyourhealth/Prescriptions.htm


Image: Plan Ahead2

https://www.cdc.gov/cpr/prepareyourhealth/PowerSources.htm

https://www.cdc.gov/cpr/prepareyourhealth/PowerSources.htm



Section 4: Preparing for Community Emergencies

Be Ready to Help


Month! There are ways to

#PrepYourHealth for a #disaster or

#emergency that have nothing to do

with gathering supplies. Learning

practical, life-saving skills can also

improve your personal #health

#preparedness. Learn

more: https://www.cdc.gov/cpr/preparey

ourhealth/PracticalSkills.htm #NatlPrep

#PrepYourHealth #KSPrepared

Image: First Aid1


Month! Seizures are common; about 1

out of 10 people has had one. Learn

practical preparedness skills & lessons,

including seizure first aid, to prepare for

a health emergency. More

info: https://www.cdc.gov/cpr/prepareyo

urhealth/PracticalSkills.htm


Image: First Aid2


Month! About 47% of sudden cardiac

deaths occur outside a hospital. Learn

practical skills, like how to perform CPR

and how to use an AED, to

#PrepYourHealth for a

#emergency. #NatlPrep #PrepYourHealth

#KSPrepared

Image: First Aid3

https://www.cdc.gov/cpr/prepareyourhealth/PracticalSkills.htm




23

Stay Alert

Have A Plan


Month! If you are looking for a way to

help your community during a public

disaster or crisis, consider joining a local

Community Emergency Response Team

or Citizen Corps. #NatlPrep


Image: CERT1

Image: Signs1 September 2019 is National Preparedness

Month! Whether you are on your way to

work, walking in your neighborhood, or

out and about in your community,

remember: We all play a role in keeping

our communities safe. Remember to

stay vigilant and say something when

you see signs of suspicious

activity. #NatlPrep #PrepYourHealth

#KSPrepared

September 2019 is National Preparedness Month! The first

true responders in any emergency are the everyday

people living and working in their communities. Think

about emergency preparedness in every part of your

community, and help your workplaces, schools,

churches, and community groups plan and prepare for

any kind of disaster.



Know the emergency plans for every day care,

school, adult care home, and other places where

your family spends time. Put a backpack emergency

card in each of your children’s bags to outline

special medication needs, allergies, and other

important information.


#FredthePrepDog

PDF Printable: Fred Emergency ID Cards

Image: Preparedness1

25

Image: Workplace Safety1


Month! You may have been part of fire and

tornado drills at work, but do you know the

plans if you have to shelter in place? Do you

have an emergency kit at work if you were

stuck there for a period of time? Talk to your

employer about what would happen in an

emergency. #NatlPrep #PrepYourHealth

#KSPrepared


Month! Do you know the warning signs

that may lead to violence? Do you know

what to do if you see any of these signs

at your workplace? Use this graphic to

understand appropriate interventions if

you have concerns. #NatlPrep


Image: Workplace Safety2

Image: See Say1

Image: See Say2 Image: See Say3

September 2019 is National Preparedness Month! Sept. 25 is national “If You See

Something, Say Something” Awareness Day. By reporting suspicious activity,

you play a critical role in keeping your community safe. #NatlPrep

#PrepYourHealth #KSPrepared #SeeSayDay

27

Additional Content Resources

Ready.gov National Preparedness Month:

https://www.ready.gov/september

Ready.gov social media toolkits (various topics):

https://www.ready.gov/toolkits

CDC Personal Health Preparedness Digital Media Toolkit:

https://www.cdc.gov/cpr/npm/npm2019.htm

U.S. Fire Administration outreach materials:

https://www.usfa.fema.gov/prevention/outreach/media/

CDC Center for Preparedness and Response resources:

https://www.cdc.gov/cpr/communicationresources/index.htm

CDC Ready Wrigley kid’s resources:

https://www.cdc.gov/cpr/readywrigley/

U.S. Department of Homeland Security Cyber Security toolkit:

https://www.dhs.gov/stopthinkconnect-toolkit

CDC Zombie Preparedness toolkit:

https://www.cdc.gov/cpr/zombie/index.htm

NOAA National Weather Service:

https://www.weather.gov/safetycampaign

Fight Bac! Partnership for Food Safety Education:

https://www.fightbac.org/

Firewise: National Fire Protection Association:

https://www.nfpa.org/Public-Education

If You See Something, Say Something National Awareness Day (Sept. 25) materials:

https://www.dhs.gov/see-something-say-something/about-campaign/seesay-

day?utm_source=seesay_slideshow&utm_medium=web&utm_campaign=dhsgov

https://www.ready.gov/september

https://www.ready.gov/toolkits

https://www.cdc.gov/cpr/npm/npm2019.htm

https://www.usfa.fema.gov/prevention/outreach/media/

https://www.cdc.gov/cpr/communicationresources/index.htm

https://www.cdc.gov/cpr/readywrigley/

https://www.dhs.gov/stopthinkconnect-toolkit

https://www.cdc.gov/cpr/zombie/index.htm

https://www.weather.gov/safetycampaign

https://www.fightbac.org/

https://www.nfpa.org/Public-Education

https://www.dhs.gov/see-something-say-something/about-campaign/seesay-day?utm_source=seesay_slideshow&utm_medium=web&utm_campaign=dhsgov

https://www.dhs.gov/see-something-say-something/about-campaign/seesay-day?utm_source=seesay_slideshow&utm_medium=web&utm_campaign=dhsgov

national preparedness month social media campaign toolkit › olrh › download ›...

Documents