national school breakfast week

Copyright © 2009 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

National School Breakfast Week

March 8-12, 2010


Key Message

Eating School Breakfast makes you “ready, set, go!” for a day of learning and achievement.


Theme

• ‘School Breakfast – Ready Set Go!’ introduces students to the importance of school breakfast

• Students will learn about the value of eating healthy and being active

• School breakfast gets children “Ready, set, go!” to be their best and learn, play, run or dream


NSBW 2009 - Results

• Record breaking and award winning!• 91% of sweepstakes entrants saw an increase in

school breakfast participation• PR for ‘Power Up’ generated 4.72 million media

impressions (1.31 more than 2008)• www.schoolbreakfast.org

– 150,202 page views– 44,460 visitors (2,000 more than 2008)

• www.schoolnutrition.org/nsbw– 55,000 pieces of marketing collateral downloaded– 63,582 visitors (4,000 more than 2008)


NSBW 2009 – ResultsDesign a Superhero Contest

• Ran from Jan 1 – Mar 20, 09• Over 300 entries (record)• Winning Entries:

– Agent Apple – Daniel, Grade 1, CT

– Cer-real– Michelle, Grade 8, IL

– Nutrition Nate – Tiana, Grade 11, WI


Art Contest – What does School Breakfast Make You Ready for?

• Art contest open to students nationwide• Students should answer the question

“What does School Breakfast make you ready for?” by completing the blank “School Breakfast – Ready Set Go ______!” and illustrating their answer on the contest entry form

• 3 national winners receive a prize pack



How it works

• Students (Grades 1-12) can enter

• They can submit a traditional sketch or drawing on the official student contest form only

• They need to fill out the contest entry form by completing the blank School Breakfast – Ready Set Go ______!” and illustrating their answer

For full contest rules and more info, visit www.schoolnutrition.org/nsbw



2 levels of judging

1) Local judging (school level)• Consider judging local contest by grade level and

perhaps giving small prizes

• A maximum of 3 winners per school can be sent to SNA headquarters for national judging

• SNA will not accept submission directly from students. School nutrition staff or a school official must send in the 3 winning entries.




2 levels of judging

2) National judging (SNA headquarters)• Contest entries will be accepted at SNA headquarters

between January 1 – March 31, 2010

• 3 national winning entries will be chosen

• Winning entries will be displayed at www.schoolnutrition.org/nsbw and in School Nutrition



Ready Set Go Participation Sweepstakes

• Complete the online form and be entered into the sweepstakes

• Tell us how you plan to celebrate NSBW and how “Ready Set Go!” impacts NSBW participation

• “Ready Set Go!” sticker sheets will be randomly awarded to entrants in January, February and March

• For complete rules and to enter to win, visit www.schoolnutrition.org/nsbw


Tools and Info

• April issue of SNA’s magazine• Member site www.schoolnutrition.org/nsbw

– Permission form for logo usage– Menus for NSBW based for 5 breakfasts– Toolkit with ideas and instructions– Participation sweepstakes– Backpack brochures for students and parents– Downloadable presentations & press release– Activity sheets – Banner ads for school web sites


Tools and Info

• Education session at ANC Vegas

• Official Breakfast merchandise from Emporium– Posters, pencils, balloons, mugs, aprons, t-

shirts, activity books, bags, rulers…

• SNA’s Marketing Center


Ideas for our Schools

Brainstorming questions: • Create a School Breakfast celebration day

and invite the media to attend. What would our celebration day include?

• How can we use this campaign to drive awareness of the importance of a healthy school breakfast?

• How can we involve students, parents, teachers and administrators?


Ideas for our Schools

• Create a judging panel composed of school nutrition staff and teachers to judge the art contest

• Use the activity sheets available at www.schoolnutrition.org/nsbw and give them out each day at breakfast

• Decorate the cafeteria with “Ready Set Go!” themed materials

• Invite parents in for breakfast during NSBW


For More Information

• April issue of School Nutrition magazine

• Member web site www.schoolnutrition.org/nsbw

• Session at ANC Vegas

• SNA Marketing Center


Thank You!

national school breakfast week

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