(National survey carried by Source-e, April 2007)

The Power of Promotional Merchandise on Branding and Sales

Why buy Promotional Merchandise…

(National survey carried by Source-e, April 2007)

…Because Promotional Merchandise really works!

Of those surveyed, results show: 92% believe branded promotional merchandise increases company brand

awareness 76% say they can name a brand or company/organisation featured on a

promotional merchandise on their desk without having to look for confirmation.

Over half (52%) purchased from companies branded on a Promotional merchandise on their desk.

82% would keep an item they were given than give it away.

Findings…

Within the 92% of respondents who

said promotional

merchandise increases awareness: • 83% would keep

promotional items for

themselves• 14% would pass it to a colleague• 3% would give it to a family

member

Survey shows interestingly that more women than men are able to recall company names of Promotional Merchandise ontheir desks.

1. Usefulness (89%)

2. Memories

3. Value of item

Top 3 reasons why people keep promotional items

Top 5 items people would keep if they can only choose one from their desk

1. Pens

2. Calendars

3. Mousemat

4. Post-it notes

5. Mug

6. Pencils

7. Desk pad

8. Calculator

9. Diary

10. Notebook

Top 10 items people keep on their desk

Christmas tree Thermometer strip Toilet roll Flower seeds Money box Pepper pot Fluffy toys Air freshener Ornaments Connect 4 game Wooden jigsaw Snow globe

Most unusual items people keep on their desk

Lip balms Nail files

Beautifying products were also found to be kept on people’s desk.

Why buy Promotional Merchandise from us?

We are endorsed by the ‘BPMA’ meaning you will benefit from our: Professionalism

We follow a strict BPMA code of conduct to protect end users Knowledge and expertise

A written product specification will be produced and agreed Samples will be provided to ensure

sufficient product quality A production and delivery schedule will

be issued as part of our contract with you

Commitment to quality From planning through to evaluation, we will help you to deliver

the best possible solution to your client. Quality control procedures ensure our merchandise complies

with relevant legislative and safety controls Credibility

A full quotation will be provided on receipt of the detailed brief. Any additional cost e.g. delivery,

tooling etc will be clearly shown Should things go wrong, we will contact

you immediately to offer alternative

solutions

“Buy from us, Buy with Confidence”

Notes to editor: Survey carried out in April 2007. Results based on 429 respondents 62% of those surveyed would describe their title as

CEO/chairman/MD/Manager

About Source-e: An online and printed catalogue sourcing company who design, create and

deliver promotional items to fit any brief or budget. Source-e is a member of the UK’s leading buying group and

fully supports ethical trading (including ETI and SA8000),

operating under a strict ethical policy. For further information on Source-e visit www.source-e.co.uk