National Magazinesvs

Regional Magazines- Josh Webb

National MagazinesNational magazines usually follow all of the major conventions

of most other magazines. They often just stick to 1 or 2 genres so that they are consistent and it makes sure they are sticking to what their target audiences want to see and read. Some of the most popular genres are usually entertainment, music and TV&Movies. A lot of them have varying content as to appeal to more people to get their sales up, such as Q&As, content exclusive to specific magazines, reviews, articles covering interesting and current topics etc. Including wider ranges of topics and articles, these magazines make sure they reach as many people as possible and even though they usually have a target audience in mind, they try to include more things that get get even more people interested in their magazine. Offering exclusive content and covering topics that other magazines usually don’t means that these magazines reach a larger audience. Like the magazines to the left, they often use images and write articles on Artists and people with huge fan bases, which means that people will want to read about their favourite celebrities and the music or movies they produce or are in. A lot of these magazines show ‘exclusives’ to show that their magazine is of very high quality.

Regional MagazinesA lot of regional magazines based in the UK tend to be mainly

focused on local events and local artists as most of their target audiences tend to be people in or interested in visiting a certain location/region. Regional magazines are usually a lot more difficult to sell to customers as they stick to content specific to locals so it’s hard to get interesting content for every issue, especially if it is a rather small region with not a lot going on. Depending on the genre of the magazine they could also use content such as interviews of local people and articles about upcoming events or stories of events that have happened already in the region. These magazines must aim to be as regional as they can as if they’re not then they won’t really be classed as a regional magazine. This is because their target audience is local people who want to hear and see things based on their region. If a regional magazine strays away from regional stories then their fan base will probably not like it versus content about their own region. The main images used are also very different compared to National magazines as they are usually of places, animals or images taken from local events that have recently happened. This is very different to National magazines which tend to have images of celebrities on the front.

ComparisonsNATIONAL MAGAZINES

- Much larger target audience as their content attracts a wider range of people

- Usually has a lot more promotional content/adverts as they have a lot more readers

- When first starting off, they will gain attention quicker as they have a larger reach to audiences

- Images tend to be of people, more specifically famous people

- Content usually varies a lot as these magazines reach a lot more people and more parts of the world

- More well known due to the variation of content and their large audience base

REGIONAL MAGAZINES

- Have a lot smaller target audience as their content is a lot more specific to people of a certain region/location

- Not much promotional content/adverts as they don’t have as big of an audience

- Takes a while to take off and gain popularity as they have a lot smaller reach to people

- Images are usually local e.g of wild animals in the region or of historic buildings and local places

- Content is very specific to the region and doesn’t usually stray from their genre

- Not as well known as they usually only cater to locals