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National Weather Service (NWS)

Client Discussion: Digital Communication Management October 19, 2011

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National Weather Service (NWS)

• Protects life, property and the enhancement of the national economy by providing weather, hydrologic, and climate forecasts and warnings for the U.S., its territories, adjacent waters and ocean areas

• NWS data and products form a national information database and infrastructure which can be used by other governmental agencies, the private sector, the public, and the global community.

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1. Utilize existing content.

2. Place subscription links and promote automated alerts.

3. Citizens select the type of information they want to receive.

4. Personalized messages are sent automatically via email, text message, or RSS

How the Public Uses DCM

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NWS & Digital Communication Management

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NWS DCM Results

• Nearly 120,000 subscribers and more than 180 million messages sent in 2011

•  11,521 wireless subscribers •  296 Subscription topics, covering updates on national

weather information to regional news and specific weather advisories (tornados, fire, etc.)

•  Top 3 subscription topics o Public Advisories o Tropical Cyclone Updates o Tropical Weather Outlook

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Client Discussion: Curtis Carey, Ph.D.

“Our commitment is to providing the best weather services possible…and

communicated in a way that’s going to protect and save lives and

property…To us in the Weather Service that’s just as important as putting out

accurate forecasts. We want impacts to resonate. We want people to take

action, we want to save lives.” Don Berchoff, Director of the Office of Science and

Technology, NWS